Performance Marketing Manager

Job Title -

Job Summary

We're looking for a dynamic Marketing Manager with 45 years of experience in B2B SaaS sales marketing. This role will develop and execute marketing strategies that drive lead generation, brand visibility, and revenue growth. SEO and web analytics expertise (including Google Analytics and Search Console) are essential.

Key Responsibilities

• Strategy & Planning

• Design and implement targeted marketing strategies to fuel lead generation and sales pipeline growth in the B2B SaaS space.
  
• Collaborate closely with sales and product teams to align messaging and campaign execution.
  

• SEO & Web Analytics

• Develop and manage SEO strategy including keyword research, technical SEO, content optimization, and audits.
  
• Monitor and analyze website performance using Google Analytics, Google Search Console, and other relevant tools.

• Digital Campaign Execution

• Plan, execute, and optimize multi-channel campaigns (email, content, organic SEO) to generate qualified leads and drive conversions.
  
• Analyze campaign performance metrics (traffic, ROI, conversion rates) and regularly refine tactics.
  

• Performance Reporting

• Prepare dashboards and reports tracking key KPIs such as pipeline contribution, CAC, MRR (where applicable), ROI.
  

• Cross-Functional Coordination

• Work with content, sales, product, and growth teams to ensure cohesive messaging and campaign.
  
• Manage marketing budgets and effectively coordinate with external agencies or partners.
  

Qualifications & Skills

Required

• 4 - 5 years of experience in B2B SaaS marketing (or strong exposure to SaaS sales-marketing).
  
• Any postgraduate degree.
  
• Strong SEO skills (technical, on-page, off-page) and expertise with analytics tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
  
• Excellent analytical mindset and data-driven approach to decision-making.
  
• Strong written and verbal communication skills, plus experience coordinating across Business Solutions
  
• Well-organized with proven ability to manage projects, timelines, and budgets.