Performance Marketing Manager

Role & responsibilities

Preferred candidate profile

Flow Automate Solutions

Key Responsibilities

Strategy & Planning

• Develop and implement high-performance, multi-channel marketing strategies to generate qualified B2B leads for SaaS solutions in the IT domain.

Campaign Management

• Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, programmatic display, and other paid channels.

B2B SaaS Expertise

• Leverage deep understanding of SaaS sales cycles, enterprise buying behavior, and account-based marketing to design campaigns that drive measurable results.

Analytics & Optimization

• Monitor KPIs including CPL, CAC, ROAS, and MQL-to-SQL conversion rates. Continuously optimize targeting, creatives, and bidding strategies to maximize ROI.

• 48 years of proven experience in B2B SaaS sales and performance marketing within IT companies (mandatory).

• Only candidates with this relevant experience will be considered.
• Strong knowledge of digital marketing platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads, and marketing automation tools (HubSpot, Marketo, Pardot).
• Hands-on experience with

  Account-Based Marketing (ABM)

  strategies.
• Excellent analytical skills; proficiency in Google Analytics, Data Studio, and campaign tracking tools.
• Proven success in reducing CPL, improving lead quality, and scaling enterprise SaaS customer acquisition.
• Strong communication and stakeholder management skills.