Performance Marketing Manager

Job Purpose

To plan, execute, and optimize performance-driven digital marketing campaigns that generate qualified leads, improve brand visibility, and support patient acquisition across Shalby Hospitals’ services and specialties.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms
• Manage lead generation campaigns for hospital services, doctors, specialties, and health packages
• Monitor daily campaign performance including CPL, CAC, ROAS, CTR, conversion rates
• Conduct A/B testing on creatives, ad copies, landing pages, and targeting strategies
• Optimize budgets and bids to maximize ROI
• Coordinate with internal teams/agencies for creatives and landing page improvements

Campaign Marketing

• Plan and execute digital marketing campaigns for OPD/IPD growth, seasonal health campaigns, new doctor onboarding, and specialty promotions
• Support integrated marketing campaigns (digital + offline) in coordination with unit marketing teams
• Ensure timely execution of campaigns as per marketing calendar
• Track campaign performance and prepare post-campaign reports and insights
• Align campaigns with hospital objectives, patient journeys, and brand guidelines

Analytics & Reporting

• Track performance using Google Analytics, Google Tag Manager, Meta Ads Manager, etc.
• Prepare weekly and monthly performance reports with actionable insights
• Monitor funnel metrics from lead generation to conversion

Skills & Competencies

• Strong hands-on experience in Google Ads and Meta Ads
• Good understanding of hospital / healthcare marketing (preferred)
• Knowledge of SEO, landing page optimization, and basic CRO
• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns and deadlines
• Good coordination and communication skills

Job Type: Full-time

Pay: ₹45,000.00 - ₹55,000.00 per month

Work Location: In person