Performance Marketing Manager

Growth Manager

This role is ideal for someone who thrives on data, understands consumer behavior, and can balance creative storytelling with analytical rigor to scale a fast-growing D2C brand.

Key Responsibilities

1. Growth & Performance Marketing

• Own and execute the paid marketing strategy across Meta, Google, and other performance channels.
• Drive acquisition, retention, and revenue growth while optimizing for CAC, ROAS, and LTV.
• Manage agency relationships and ensure alignment on KPIs and growth goals.
• Plan and execute campaigns for new launches, festive seasons, and micro-events.

2. Funnel Optimization & Retention

• Analyze and improve the complete D2C funnel — from awareness to repeat purchase.
• Collaborate with product and BI teams to identify drop-offs and conversion levers.
• Partner with CRM and retention channels (email, SMS, WhatsApp) to drive repeat sales.

3. Data-Driven Decision Making

• Monitor key performance metrics daily and drive insights-based optimizations.
• Use data visualization tools like Power BI / Looker to track and present growth KPIs.
• Work closely with the BI team to experiment, test hypotheses, and scale what works.

4. Creative & Brand Alignment

• Lead a small internal creative pod to churn out ad and website assets.
• Ensure all creatives are aligned with brand voice and campaign objectives.
• Test different content formats to identify high-performing creatives.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 5-8 years of experience in D2C growth or performance marketing roles.
• Proven track record of managing large-scale ad spends and delivering high ROI.
• Hands-on experience with

  Meta Ads Manager, Google Ads, GA4, Klaviyo, and CRM tools

  .
• Strong analytical skills and comfort working with data dashboards and Excel/Sheets.
• Understanding of

  conversion rate optimization (CRO)

  and A/B testing frameworks.
• Experience in

  creative briefing and campaign storytelling

  for digital-first brands.
• Familiarity with tools like

  Power BI, Mixpanel, or Looker Studio

  is a plus.

What We’re Looking For

• A self-starter who takes ownership and thrives in a fast-paced, high-growth environment.
• Deep curiosity for data and growth experiments — you love diving into numbers.
• Strong collaboration and communication skills — comfortable working across teams.
• A creative and analytical balance — someone who can drive both storytelling and scale.