Performance Marketing Manager

About SRV Media

ecommerce, education, lead generation, and emerging digital businesses

Role Overview

Performance Marketing Manager

end-to-end campaign ownership

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across

  Google Ads (Search, Display, YouTube, Performance Max)

  and

  Meta Ads (Facebook & Instagram)

• Own

  full-funnel performance marketing strategies

  : awareness, consideration, conversion, and retargeting
• Manage and scale

  high-budget accounts

  with strict ROAS, CPA, CPL, and CAC targets
• Conduct keyword research, audience research, competitor analysis, and funnel diagnostics
• Optimize account structures, bidding strategies, budgets, creatives, and placements
• Collaborate with creative and content teams to drive

  creative testing, copy testing, and performance creatives

• Implement and audit tracking setups using

  GA4, Google Tag Manager, Meta Pixel, Conversion API (CAPI)

• Analyze campaign data, identify insights, and drive continuous performance improvement
• Prepare weekly and monthly performance reports with clear business insights
• Stay updated with platform changes, new ad formats, and performance marketing best practices

Required Skills & Experience

• 3+ years of hands-on experience in

  performance marketing / paid media

• Strong expertise in

  Google Ads and Meta Ads

• Proven experience in

  lead generation and/or ecommerce performance marketing

• Solid understanding of performance metrics:

  ROAS, CPA, CPL, CAC, CTR, CVR, LTV

• Experience managing monthly ad spends ranging from

  ₹10L to ₹1Cr+

• Strong analytical mindset with comfort in data analysis and experimentation
• Ability to independently manage campaigns with minimal supervision