Performance Marketing Manager

• Delivery of annual and quarterly performance marketing plans on time and aligned with brand/business priorities.
• % Alignment of campaign plans with brand objectives and seasonal calendars (measured via internal review scores).
• Achievement of planned media mix and channel allocation as per strategy.

2. Agency & Partner Management

• Timely delivery of briefs, assets, and approvals to agency partners.
• Agency adherence to campaign timelines and KPI targets (e.g., SLA compliance %).
• Performance of marketplace and quick-commerce campaigns vs platform benchmarks (e.g., Sponsored Ads ACOS, CTR, Conversion Rate).
• Quarterly partner performance scorecard (agency + marketplace + q-commerce).

3. Optimization & Performance Oversight

• Achievement of ROAS targets across key channels.
• Adherence to CAC (Customer Acquisition Cost) thresholds.
• Improvement in CTR, conversion rate, and quality score vs baseline.
• % of campaigns optimized weekly (data-backed optimisation cadence).
• Number of successful A/B tests executed per quarter (creatives, audiences, bidding).

• Accuracy and timeliness of weekly/monthly dashboards.
• Reduction in wasted spend/week (inefficient keywords, placements, audiences).
• % of budget reallocated to high-performing channels based on insights.
• Contribution of performance marketing to business KPIs (traffic, new users, revenue, repeat purchases).

5. Cross-Functional Collaboration

• On-time alignment of digital plans with brand, KAM, and sales teams.
• Successful integration of performance media into brand campaigns (% campaigns executed with cross-channel synergy).
• Impact of digital campaigns on marketplace visibility (organic ranking lifts, traffic support).
• Internal stakeholder satisfaction score (Brand, Sales, KAM teams).

1. Strong expertise across Google Ads, Meta Business Manager, Amazon Ads, and Marketplace/Quick Commerce advertising platforms.
2. Advanced analytical skills with proficiency in Excel and PowerPoint.
3. Ability to balance strategic thinking with meticulous execution oversight.
4. Strong interest in brands, consumer behaviour, and digital innovation.