National Trade and Shoppers Marketing Manager

About DEOLEO

We´re a multinational company based in different locations (Italy, North Europe, USA, Canada, Mexico, India) with Spanish headquarter (Madrid).

Deoleo is the world’s largest olive oil company with world leading brands such as Bertolli, Carapelli, Hojiblanca, Carbonell or Koipesol among others. We bottle our oil in Spain and Italy and distribute our brands from Australia to Alaska.

Our mission

Our vision

Your Opportunity with us:

Sales Department

Role Mission:

Design and execution arm responsible for establishing best-in-class sales systems & processes, channel Infrastructure, channel development programs and build the sales teams overall capability.

Key Responsibilities:

1. Trade Marketing Strategy and Execution:

• Lead and manage the

  Customer Marketing Strategy

  for General Trade (GT), Modern Trade (MT), and other key sales channels.
• Oversee the

  Urban Trade Marketing GTM/BTL planning

  , with a strong emphasis on

  10 Lakh+ towns

  , ensuring strategies align with the National Blueprint.
• Lead the ideation for outlet and frequency selection in targeted towns and markets.
• For both

  Urban & Rural Trade Marketing

  , determine the appropriate selection of Town Classes to target and the frequency of campaigns.
• Decide on the

  level and quality of manpower

  to deploy in Urban and Rural markets to ensure effective execution of plans.

2. Channel and Program Management:

• Manage Channel Structures

  and optimize input allocation to maximize reach and sales effectiveness.

• Develop Trade Incentive Programs

  aimed at channel partners to drive growth in wholesale, superstores, and retail environments.
• Oversee and ensure the effective

  Visibility Implementation

  within all relevant retail and trade channels to enhance brand presence and consumer engagement.

3. Database and Program Management:

• Manage and maintain a

  database of Programs, Outlets, and Beats

  to ensure consistent execution and tracking of trade marketing activities.
• Plan and coordinate

  Distribution Drives

  and

  Offtake Activities

  to boost product availability and increase sales in key markets.

4. Cross-functional Collaboration:

• Work closely with the RGM team, Sales, and Marketing teams to ensure alignment in trade marketing strategies.
• Provide input to product development and marketing strategies based on market insights from various trade channels.

5. Performance Analysis and Reporting:

• Track and analyse the performance of trade marketing activities and campaigns across channels.
• Provide regular updates and reports to the

  Head- RGM and Trade Marketing

  on campaign effectiveness, ROI, and areas of improvement.

Skills:

• Master’s degree in business, Marketing, or a related field.

• 10 years+

  of experience in Trade Marketing, Channel Management, or a related field, with a focus on both

  Urban and Rural markets

  .
• Strong

  leadership

  and

  strategic planning

  skills.
• Excellent knowledge of

  trade incentives

  , channel management, and visibility programs.
• Strong analytical skills and experience in performance analysis.
• Ability to work collaboratively with cross-functional teams.
• Willingness to travel across regions, especially to key towns with 10 Lakh+ populations.
• Prior experience in managing both

  General Trade

  and

  Modern Trade

  channels.
• Experience in

  Rural and Urban Trade Marketing

  and selection of town classes.
• Results-oriented with a focus on maximizing ROI and driving sales growth.
• Familiarity with

  Database Management

  and tracking systems

  (Field Assist)

  for programs, outlets, and beats.

Competencies

• Deep Analytical and critical thinking skills
• Excellent communication and customer relationship management skills.
• Good command of MS Office package (Excel, Word, and PowerPoint)

Our DEOLEO “Live Green” benefits will include:

• Flexibility and work-life

  balance to support your wellbeing.

• Real opportunities for growth

  within a dynamic, global company.
• Access to our

  Deoleo Learning Academy

  where you can experience the power of inspirational online assessments and courses. Our training is designed to stimulate the development of all the key competences to face the challenges of today and tomorrow, we have more than a hundred courses available.

• A diverse and sustainable workplace

  where everyone can contribute, regardless of their role, country, or background.

Be part of DEOLEO Team and you will find:

• Leadership:

  We lead the way and empower everyone to get job done no matter position or level in DEOLEO

• Diversity:

  We work in a place where everyone can fit-in, embracing everyone contribution.

• Sustainability:

  We act in the best interest of Olive Oil sustainable future.

• Resilience:

  We can adapt and react with speed without losing focus on the results.

If you believe you match these values, we are looking forward to meeting you!

We are committed to providing equal opportunities to talent from all backgrounds. We know that the best ideas and solutions come by bringing together people from all over the world, where everyone feels heard and has the chance to make a real impact.

DEOLEO

DEOLEO

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