Performance Marketing Manager

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Performance Marketing Manager

This role is ideal for someone who thrives in a fast-paced environment, is passionate about data-driven decision-making, and brings both creativity and analytical expertise to the table.

• Plan, launch, and manage paid campaigns across Google, Bing, Meta, Instagram, LinkedIn, and display networks.
• Continuously optimize campaigns to maximize ROI, conversions, and customer acquisition.
• Conduct A/B and multivariate testing on ad creatives, landing pages, and audience segments.
• Monitor performance metrics, analyze data, and prepare actionable reports.
• Manage budgets effectively and ensure maximum efficiency across channels.
• Collaborate with design, content, and product teams to ensure alignment of campaign assets.
• Develop audience segmentation and personalization strategies to improve targeting and engagement.
• Stay updated with platform changes, algorithm updates, and emerging marketing technologies (including AI-driven tools).
• Identify and experiment with new growth opportunities across digital channels.

Technical Expertise:

• Advanced proficiency in Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
• Strong skills in analytics (Google Analytics, GA4, Tableau, or similar tools).
• Hands-on experience in PPC, display, retargeting, and campaign optimization.
• Familiarity with SEO, content marketing, CRM, and marketing automation tools (e.g., HubSpot, Marketo).
• Ability to leverage AI-driven tools for optimization and personalization.

Soft Skills & Leadership:

• Strong analytical and strategic thinking.
• Creativity and innovation in campaign execution.
• Excellent communication and collaboration with cross-functional teams.
• Adaptability in dynamic digital environments.
• Leadership qualities with the ability to mentor and manage teams.

• Conversion Rate (per channel & campaign)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Customer Lifetime Value (CLV)
• Lead Generation & Acquisition Volume
• Budget utilization and efficiency

• Bachelor’s or Master’s in Marketing, Business, Communications, or related field.
• 3+ years of proven experience in performance/digital marketing.
• Strong track record of running multi-channel campaigns with measurable success.
• Relevant certifications (Google Ads, Meta Blueprint, Analytics) are a plus.

Digi Aansh

👉 Apply now and accelerate your career with us!

Share your Resume at shweta.hr@digiaansh.in with the profile name