Performance Marketing Manager

Role Overview: As a Performance Marketing Manager based in Pune, you will be responsible for developing and implementing comprehensive digital marketing strategies across various channels such as SEO, SEM, and social media. Your day-to-day tasks will involve managing digital advertising campaigns, optimizing performance to achieve key performance indicators (KPIs), analyzing data and performance, conducting A/B testing, and collaborating with cross-functional teams to devise integrated marketing strategies. Additionally, you will oversee budget management and report on the effectiveness of campaigns. Key Responsibilities: - Plan, develop, and implement performance marketing strategies - Manage digital advertising campaigns - Optimize campaign performance to meet KPIs - Analyze data and performance metrics - Conduct A/B testing to improve campaign effectiveness - Collaborate with other teams to create integrated marketing strategies - Oversee budget management for marketing campaigns Qualifications: - Experience in digital advertising, including Google Ads, Facebook Ads, and other paid channels - Strong analytical skills with experience in data analysis and reporting - Proficiency in A/B testing and performance optimization techniques - Ability to develop and implement marketing strategies - Excellent communication and teamwork abilities - Experience in managing budgets and achieving financial targets - Knowledge of SEO and SEM best practices is a plus - Bachelor's degree in Marketing, Business, or a related field - Proven track record in achieving performance marketing goals and KPIs,