Performance Marketing Manager

As a Paid Marketing Manager, your role will involve planning, executing, and optimizing paid marketing campaigns across Google Ads, social media platforms, and other digital channels to drive traffic and sales. You will develop and implement bidding strategies for various campaigns to optimize ad spend and increase ROI, using both manual and automated bidding techniques. Continuous monitoring, analysis, and optimization of campaigns will be essential to improve performance and reduce costs, ensuring campaigns achieve targeted KPIs. Your responsibilities will include managing and analyzing PPC campaigns using Google Ads and other analytics platforms to drive performance and adjust campaigns based on results. You will handle campaign budgeting to ensure efficient use of funds across multiple channels while achieving optimal results. Using performance marketing strategies, you will focus on increasing sales and revenue, ensuring measurable and sustained growth. Working with key performance indicators such as CPM, CPR, CPL, and ROI, you will analyze metrics to optimize campaign performance. Additionally, you will utilize tools like Excel and Google Sheets (pivot tables, VLOOKUP) to analyze campaign data and provide insights for improvement. - Plan, execute, and optimize paid marketing campaigns across various digital channels - Develop and implement bidding strategies to optimize ad spend and increase ROI - Continuously monitor, analyze, and optimize campaigns to improve performance and reduce costs - Manage and analyze PPC campaigns using Google Ads and other analytics platforms - Handle campaign budgeting to ensure efficient fund utilization and optimal results - Use performance marketing strategies to increase sales and revenue - Analyze metrics such as CPM, CPR, CPL, and ROI to optimize campaign performance - Utilize tools like Excel and Google Sheets for data analysis and insights The job is full-time and the work location is in person. Additional details about the company were not provided in the job description.,