Performance Marketing Manager

The role of Performance Marketing Manager is a full-time on-site position located in Pune. As a Performance Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies across various channels such as SEO, SEM, and social media. Your primary tasks will include planning, managing digital advertising campaigns, optimizing performance to meet KPIs, analyzing data and performance, conducting A/B testing, and collaborating with other teams to create integrated marketing strategies. Additionally, you will oversee budget management and report on the effectiveness of campaigns. To excel in this role, you should have experience in digital advertising, including Google Ads, Facebook Ads, and other paid channels. Strong analytical skills and experience with data analysis and reporting are essential. Proficiency in A/B testing and performance optimization techniques is required, along with skills in developing and implementing marketing strategies. Excellent communication and teamwork abilities are crucial, as well as the ability to manage budgets and meet financial targets. Knowledge of SEO and SEM best practices would be a plus. The ideal candidate for this position will hold a Bachelor's degree in Marketing, Business, or a related field. A proven track record in achieving performance marketing goals and KPIs will be beneficial in successfully fulfilling the responsibilities of this role.,