Role & responsibilities 1. E-commerce Marketplace Management Register and manage the brand on various e-commerce platforms (e.g., Amazon, Flipkart, etc.). Regularly update product catalogs, including images, descriptions, pricing, and inventory levels. Monitor marketplace performance metrics and optimize listings for better visibility and sales. Execute campaigns, discounts, and promotional strategies on e-commerce platforms. 2. Website Management Coordinate with vendors to oversee the development and optimization of the brand's website. Update product listings, maintain accurate inventory, and ensure the website is always current. Implement strategies to drive traffic and improve conversion rates on the website. Monitor website performance and identify opportunities to enhance user experience and functionality. 3. Sales Growth & Reporting Develop and execute strategies to drive growth and increase sales across all e-commerce platforms. Prepare regular reports on e-commerce sales performance, trends, and KPIs. Analyze data to identify areas for improvement and implement actionable solutions. Preferred candidate profile 1. Experience: 13 years of experience in e-commerce management, digital marketing, or similar roles. Experience with e-commerce platforms such as Amazon, Flipkart, and Shopify is highly desirable. 2. Skills & Knowledge: Proficiency in managing e-commerce platforms, including catalog updates and campaign management. Familiarity with website management, including basic SEO, user experience optimization, and analytics tools. Strong analytical skills to interpret sales data and suggest actionable strategies. 3. Soft Skills: Highly organized with the ability to multitask and meet deadlines. Strong communication skills to coordinate with internal and external stakeholders. A proactive mindset with a focus on driving results and growth. 4. Education: A degree in Marketing, Business Administration, or a related field is preferred but not mandatory. 5. Other Preferences: Enthusiasm for the beauty and wellness industry, with an understanding of consumer preferences in this segment. Familiarity with basic graphic design tools or product photography (optional, but a plus).
Sales Executive – Offline Channel (Hotels, GT, MT & Exhibitions) Job Description: FreshLuxe is looking for a dynamic and results-oriented Sales Executive to lead our offline retail sales initiatives. The role involves developing new business across hotels, general trade stores, modern trade outlets, and representing the brand at exhibitions and events. If you're passionate about sales and enjoy interacting with people, this is a great opportunity to grow with a fast-paced beauty and wellness brand. Key Responsibilities: 1. Offline Sales & Business DevelopmentIdentify and onboard new hotels, general trade (GT), and modern trade (MT) stores. Conduct regular field visits to pitch products, negotiate deals, and close orders. Monitor and maintain product visibility, availability, and in-store execution. Plan and execute promotions to boost sales at retail points. 2. Exhibitions & Events OwnershipRepresent FreshLuxe at trade shows, exhibitions, and consumer events. Set up and manage brand stalls, ensure visual appeal, and handle walk-in customers. Promote product sampling and drive on-the-spot sales at the stall. Collect leads and feedback for post-event follow-up. 3. Relationship ManagementBuild and nurture strong relationships with store owners, hotel procurement teams, and event organizers. Provide product training and ensure high customer satisfaction across all touchpoints. 4. Reporting & CoordinationMaintain daily records of store visits, sales targets, and event outcomes. Share regular reports with management on sales progress and field activities. Coordinate with inventory and operations teams for timely supply and delivery. Requirements:1–3 years of experience in field sales, preferably in FMCG, cosmetics, or personal care. Strong communication and negotiation skills. Willingness to travel locally and manage event setups. Energetic, self-motivated, and customer-focused. Fluent in English and regional language(s) for effective communication.
About FreshLuxe: FreshLuxe is a premium yet affordable Indian D2C personal-care brand that blends Ayurveda with Modern Science, offering sensorial and effective skincare and haircare solutions. We are rapidly expanding across Amazon, Flipkart, Myntra, Nykaa, and our own D2C site, and are looking for a data-driven marketer to scale our performance campaigns profitably. Role Overview: We are seeking an analytical and creative E-commerce Performance Marketing Specialist who will be responsible for planning, executing, optimizing, and analyzing paid campaigns across marketplaces and digital channels. The goal is to drive traffic, conversions, and maximize ROAS while maintaining brand consistency and cost efficiency. Key Responsibilities: 1. Campaign Strategy & Execution Plan, execute, and optimize paid performance campaigns across Amazon Ads, Myntra Ads, Flipkart Ads and other e-commerce platforms. Develop keyword strategies, ad copies, and audience targeting for maximum reach and conversion. Continuously test creatives, ad formats, and landing pages to improve CTR, CVR, and ROAS. Manage daily budgets, pacing, and bids to ensure optimal delivery and efficiency. 2. Analytics & Performance Tracking Monitor campaign metrics such as CPC, CTR, ACoS, ROAS, CPA, and CPM, and make data-driven decisions to optimize performance. Build and maintain weekly and monthly performance dashboards. Conduct A/B testing on ads, landing pages, and audiences. Work with tools like Google Analytics, Amazon Brand Analytics, and Meta Ads Manager for insights and attribution. 3. Marketplace Advertising (Amazon/Flipkart/Myntra/Nykaa) Manage sponsored ads, deals, coupons, and display ads on marketplaces. Optimize product titles, keywords, and creatives in sync with ad performance. Coordinate with the marketplace teams to plan campaigns during sale events (Big Billion Days, Prime Day, etc.). 4. Cross-Functional Collaboration Work closely with the Design team to create impactful ad creatives. Collaborate with the E-commerce Manager for pricing, offers, and product availability. Partner with the Content team to align messaging and brand tone across campaigns. 5. Budget Management & Forecasting Own monthly ad spends and report ROI performance to leadership. Recommend scalable campaign strategies based on ROI trends and product performance. Track competitor ad strategies and market trends to identify new opportunities. Key Skills & Qualifications: 1-4 years of experience in Performance Marketing / E-commerce Advertising. Strong hands-on experience with Meta Ads Manager, Google Ads, and Amazon Ads. Proficiency in data analytics tools (Google Analytics, Excel/Google Sheets, Looker Studio). Understanding of attribution models, conversion tracking, and remarketing funnels. Strong analytical mindset and ability to translate numbers into insights. Experience in beauty, skincare, or D2C brands is a strong plus. Self-motivated, detail-oriented, and passionate about scaling online brands. What We Offer: Opportunity to work with a fast-growing D2C investor-backed beauty brand. Ownership and creative freedom to test, learn, and scale campaigns. A collaborative and growth-driven environment. Competitive salary and performance-based incentives.