Performance Marketing Manager

About AiSensy

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.

• Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing
• 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
• Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
• High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.

Role Overview

Performance Marketing Executive

This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage performance marketing campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn

  , and other digital channels.
• Own the end-to-end performance of campaigns — from

  strategy to optimization

  , with a strong focus on

  ROI and KPIs

  .

Channel Management & Optimization

• Set up and continuously optimize paid ads including

  audience targeting, keyword planning, ad copywriting

  , A/B testing, and creative experimentation.
• Utilize a combination of

  SEO/SEM, email marketing, display ads, and social media

  to drive quality traffic and conversions.

Funnel & Landing Page Optimization

• Build and manage full-funnel marketing journeys — from first click to conversion.
• Design, test, and iterate high-converting landing pages using

  no-code tools

  like

  Unbounce, Webflow, and Swipe Pages

  .

Analytics & Reporting

• Analyze campaign performance using tools like

  Google Analytics, Hotjar, and CRO platforms

  to derive actionable insights.
• Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.

Cross-Functional Collaboration

• Work closely with

  design, content, product, and external agencies

  to develop and execute integrated marketing campaigns.
• Share market and audience insights to enhance creative and product messaging.

Trend Spotting & Innovation

• Stay up-to-date with the latest

  performance marketing trends, platform updates, algorithm changes

  , and tools to keep campaigns ahead of the curve.

Key Qualifications & Skills

• Experience:

  2+ years of hands-on experience managing paid campaigns across

  Google Ads, Facebook Ads, and LinkedIn

  .

• Budget Management:

  Proven track record of running campaigns with budgets of ₹1 Lakh+ per month.

• Copywriting:

  Strong command over ad copywriting and messaging that converts.

• Landing Page Expertise:

  Minimum 2 years of experience building and optimizing landing pages via

  no-code tools

  like

  Unbounce, Webflow, or Swipe Pages

  .

• SEO/SEM & Display:

  Working knowledge of

  email marketing, SEO strategies, and display advertising

  .

• Analytics:

  Strong analytical mindset with proficiency in

  Google Analytics

  ,

  Hotjar

  , and

  conversion tracking tools

  .

• Testing:

  Experience with

  A/B testing, multivariate testing

  , and

  funnel optimization

  .

• Customer Journey:

  Deep understanding of digital buyer journeys, attribution, and conversion psychology.

What We Offer

• A high-impact role in a

  fast-growing, venture-backed SaaS startup

  .
• Ownership of multi-channel performance marketing efforts.
• Competitive compensation + performance-based bonuses.
• A culture that encourages creativity, data-driven decision making, and fast execution.
• Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses.

If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact — we'd love to hear from you.