Performance Marketing

About The Opportunity

About The Function

About The Role

What Will You Be Doing

• Meta Channel Management
• Manage and optimize airline meta search platforms (Skyscanner, Wego, Google Flights) to ensure accurate and competitive listings.
• Coordinate with Supply, Revenue, and Tech teams to improve rankings, data feeds, and algorithm performance.
• Performance Optimization
• Monitor and analyse traffic, sales, and ROI to drive performance and achieve business goals.
• Use data insights and user feedback to identify opportunities and implement improvements.
• User Experience Enhancement
• Collaborate with Product and Design teams to enhance user experience and streamline the booking journey.
• Market Insights
• Stay updated on industry trends and competitor strategies to uncover new growth opportunities.
  

Qualification & Experience

• A postgraduate from a reputed institute with 1–2 years of hands-on experience in a similar role, preferably within the travel, aviation, or e-commerce industry.
• Experience in revenue management and performance optimization.
• Strong understanding of airline operations, pricing models, and distribution channels.
• Familiarity with meta search engine optimization and performance marketing techniques.
• Proficiency in data management tools, analytics platforms, and MS Excel/Google Sheets.
• Solid understanding of fare construction and GDS distribution systems.
• Proficiency in Google Analytics and Adobe Analytics (Omniture).
  

Key Success Factors For The Role

• Data & Reporting: Analytical mindset with the ability to interpret data, identify trends, and present actionable insights to senior leadership.
• Technical Proficiency: Advanced skills in Microsoft Excel (data analysis, reporting) and PowerPoint (executive presentations).

• Communication: Excellent written and verbal communication skills, with the ability to articulate SEO strategies to both technical and non-technical stakeholders.