Description We are seeking a Performance Marketing Specialist to join our dynamic team in India. This role focuses on driving results through effective digital marketing campaigns, optimizing performance, and contributing to overall business growth. Responsibilities Develop and execute performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, and email marketing. Analyze and report on campaign performance metrics to optimize strategies and drive ROI. Collaborate with the content and design teams to create compelling ad copies and visuals. Conduct A/B testing to evaluate different marketing strategies and improve conversion rates. Stay updated with industry trends and best practices to enhance marketing effectiveness. Skills and Qualifications 0-3 years of experience in performance marketing or digital marketing. Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools. Familiarity with SEO, PPC, and social media marketing strategies. Excellent communication and collaboration skills. Ability to work independently and as part of a team in a fast-paced environment.
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