Performance Marketing

Description

We are seeking a Performance Marketing Specialist to join our dynamic team in India. This role focuses on driving results through effective digital marketing campaigns, optimizing performance, and contributing to overall business growth.

Responsibilities

• Develop and execute performance marketing campaigns across various digital channels including Google Ads, Facebook Ads, and email marketing.
• Analyze and report on campaign performance metrics to optimize strategies and drive ROI.
• Collaborate with the content and design teams to create compelling ad copies and visuals.
• Conduct A/B testing to evaluate different marketing strategies and improve conversion rates.
• Stay updated with industry trends and best practices to enhance marketing effectiveness.

Skills and Qualifications

• 0-3 years of experience in performance marketing or digital marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Familiarity with SEO, PPC, and social media marketing strategies.
• Excellent communication and collaboration skills.
• Ability to work independently and as part of a team in a fast-paced environment.