Performance Marketing

Job Purpose

To plan, execute, and optimize performance-driven digital marketing campaigns that generate qualified leads, improve brand visibility, and support patient acquisition across Shalby Hospitals’ services and specialties.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns on

  Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms

• Manage

  lead generation campaigns

  for hospital services, doctors, specialties, and health packages
• Monitor daily campaign performance including

  CPL, CAC, ROAS, CTR, conversion rates

• Conduct

  A/B testing

  on creatives, ad copies, landing pages, and targeting strategies
• Optimize budgets and bids to maximize ROI
• Coordinate with internal teams/agencies for creatives and landing page improvements

Campaign Marketing

• Plan and execute

  digital marketing campaigns

  for OPD/IPD growth, seasonal health campaigns, new doctor onboarding, and specialty promotions
• Support

  integrated marketing campaigns

  (digital + offline) in coordination with unit marketing teams
• Ensure timely execution of campaigns as per marketing calendar
• Track campaign performance and prepare post-campaign reports and insights
• Align campaigns with hospital objectives, patient journeys, and brand guidelines

Analytics & Reporting

• Track performance using

  Google Analytics, Google Tag Manager, Meta Ads Manager

  , etc.
• Prepare

  weekly and monthly performance reports

  with actionable insights
• Monitor funnel metrics from lead generation to conversion

Skills & Competencies

• Strong hands-on experience in

  Google Ads and Meta Ads

• Good understanding of

  hospital / healthcare marketing

  (preferred)
• Knowledge of

  SEO, landing page optimization, and basic CRO

• Data-driven mindset with strong analytical skills
• Ability to manage multiple campaigns and deadlines
• Good coordination and communication skills