Performance Marketing

0 years

0 Lacs

Posted:19 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Purpose

To plan, execute, and optimize performance-driven digital marketing campaigns that generate qualified leads, improve brand visibility, and support patient acquisition across Shalby Hospitals’ services and specialties.

Key Responsibilities

Performance Marketing

  • Plan, execute, and optimize paid campaigns on

    Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms

  • Manage

    lead generation campaigns

    for hospital services, doctors, specialties, and health packages
  • Monitor daily campaign performance including

    CPL, CAC, ROAS, CTR, conversion rates

  • Conduct

    A/B testing

    on creatives, ad copies, landing pages, and targeting strategies
  • Optimize budgets and bids to maximize ROI
  • Coordinate with internal teams/agencies for creatives and landing page improvements

Campaign Marketing

  • Plan and execute

    digital marketing campaigns

    for OPD/IPD growth, seasonal health campaigns, new doctor onboarding, and specialty promotions
  • Support

    integrated marketing campaigns

    (digital + offline) in coordination with unit marketing teams
  • Ensure timely execution of campaigns as per marketing calendar
  • Track campaign performance and prepare post-campaign reports and insights
  • Align campaigns with hospital objectives, patient journeys, and brand guidelines

Analytics & Reporting

  • Track performance using

    Google Analytics, Google Tag Manager, Meta Ads Manager

    , etc.
  • Prepare

    weekly and monthly performance reports

    with actionable insights
  • Monitor funnel metrics from lead generation to conversion

Skills & Competencies

  • Strong hands-on experience in

    Google Ads and Meta Ads

  • Good understanding of

    hospital / healthcare marketing

    (preferred)
  • Knowledge of

    SEO, landing page optimization, and basic CRO

  • Data-driven mindset with strong analytical skills
  • Ability to manage multiple campaigns and deadlines
  • Good coordination and communication skills

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