1559 Performance Marketing Jobs - Page 42

Job summary Develop, implement and optimize pay-per-click (PPC) campaigns across various platforms. Conduct keyword research and selection for PPC campaigns. Monitor campaigns performance, analyze data and provide actionable insights to improve ROI. Manage budgets effectively and ensure optimal allocation for maximum results. Create compelling ad copy and design effective landing pages to maximize conversion rate. Stay updated with industry trends and best practices in PPC advertising. Collaborate with cross-functional teams and align PPC strategies with overall digital marketing goals. Ad hoc Tasks: Willingly undertake any other tasks as assigned by Head of Digital Operations(HODO), Associate Head of Digital Operations (AHODO), Digital Operations Manager (DOM), Digital Account Managers (DAMs) and Senior Leadership to support overall team objectives. You are the right fit, if you have Proven experience as a Performance Marketing Executive or similar role. In-depth knowledge of Google Ads, Bing Ads, paid social (Facebook, Instagram, LinkedIn) and other PPC platforms. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent understanding of digital marketing concepts and strategies. Proficiency in tools such as Google Adwords, Google Analytics, Google Ads Editor and Microsoft Excel. Effective communication and collaboration skills. Ability to thrive in a fast- paced environment and meet tight deadlines.

Were looking for a Junior Digital Marketing Specialist to join our growing demand generation team. This is an exciting opportunity for an early-career marketer who wants to gain hands-on experience across paid media, SEO, email marketing, and marketing automation. Youll support campaign execution, help manage marketing tools like HubSpot and Google Ads, and contribute to performance optimization across key channels. This role is perfect for someone whos data-curious, excited to learn, and eager to grow into a full-stack digital marketer. What Youll Do Paid Media: Support campaign setup and optimization across Google Ads, Meta, and LinkedIn. Monitor metrics like CTR, CPL, and conversions; assist with targeting, keyword research, and creative testing. Email & HubSpot: Help build email campaigns, workflows, and nurture sequences in HubSpot. Assist with segmentation, lead scoring, and performance reporting. SEO & Content: Conduct keyword research, support blog and landing page content, and contribute to off-page SEO efforts like link-building. A/B Testing: Assist in running A/B tests across ads, emails, and web pages. Help analyze results and suggest optimizations using GA4, Google Optimize, Hotjar, and HubSpot. Analytics & Reporting: Maintain dashboards and compile performance reports using GA4, Tag Manager, and Data Studio. What Were Looking For 2+ years of experience in digital marketing, growth, or performance marketing. Hands-on experience running or assisting with paid campaigns on Google, Meta, or LinkedIn. Familiarity with HubSpot (marketing or CRM) and basic understanding of workflows, email creation, and segmentation. Exposure to A/B testing, conversion tracking, or website analytics. Basic knowledge of SEO fundamentals and digital content best practices. Strong communication, organization, and collaboration skills. Bachelors degree in Marketing, Business, Communications, or a related field (or relevant experience). Bonus: Experience with tools like GA4, Google Tag Manager, or SEMrush. Why SpotDraft Brilliant teammatesWork with some of the sharpest minds in legal tech. Expand your networkInteract with top founders, investors, and industry leaders. Real impactTake ownership of projects and see your work in action. Big goals, bold movesWe trust you to deliver, innovate, and push boundaries. Our Core Values Our business is to delight Customers Be Transparent. Be Direct. Be Audacious Outcomes over everything else Elevate each other Be Passionate. Take Ownership.. Be 1% better every day

Responsibilities Plan, manage, and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals Coordinate assets and tags across Media platforms and ensure campaigns are delivering against KPI and proactively managing campaign execution Work with the campaign analysts to provide analytical insights to the client Ability to build strong relationships with clients, manage expectations, and campaign deliverable schedule Guide execution of customized strategy and recognizing performance of display and paid social campaigns of B2B and B2C clients across multiple platforms Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities A/B test ad creatives, landing pages, and bidding strategies to continually improve campaign performance Strategize and execute media campaigns for our clients while keeping their business objectives in mind Help the sales team with the solutions and proposals during the sales process Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals Develop and maintain performance reports on key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA) Requirements Bachelors degree in Marketing, Advertising, and Business, with 6+ years of experience working on platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, etc Proven track record in both B2B and B2C media campaigns Demonstrated ability to manage large advertising budgets and optimize for performance You should be comfortable with A/B creative tests and spend on scaling tests Excellent communication and project management skills Very strong keyword research skills In-depth experience with ad copies, campaign structure, landing pages, and campaign optimization Ability to work in a fast-paced environment and handle multiple projects simultaneously Experience in team management What sets you apart: Experience in both B2C and B2B campaigns Minimal dependency on content and development team for content and development of landing pages, respectively Experience with Native Ad platforms like Taboola, outbrain, etc High level of accuracy and attention to detail Keen problem-solving and troubleshooting abilities

Plan, create, and manage high-performing Meta Ads campaigns. Optimize ad performance through A/B testing, audience segmentation, and budget allocation. Analyze key metrics (CPC, CTR, ROAS, CPM) to improve campaign effectiveness.

Plan, create, and manage high-performing Meta Ads campaigns. Optimize ad performance through A/B testing, audience segmentation, and budget allocation. Analyze key metrics (CPC, CTR, ROAS, CPM) to improve campaign effectiveness.

Role Overview We are seeking a highly analytical and detail-oriented Ads Operations Lead/Specialist who has hands-on experience in managing mobile ad campaigns, optimizing monetization through ad networks, and collaborating across product, sales, and analytics teams. This role is ideal for someone who understands the technical and strategic nuances of mobile ad networks, mediation layers, and programmatic ad delivery. Key Responsibilities Operate and optimize ad campaigns across mobile ad networks (AdMob, ironSource, Unity Ads, Applovin, etc.) Manage mediation platforms and header bidding setups to maximize revenue Monitor campaign performance and troubleshoot delivery, fill rate, CPM, and latency issues Liaise with DSPs, SSPs, and internal teams for inventory setup, tag implementation, and compliance Provide regular insights through dashboards, reports, and A/B testing analysis Onboard new ad partners and manage day-to-day partner communication Work with product & engineering to improve ad stack performance and user experience Requirements 3 years of experience in mobile advertising operations (preferably with a mobile ads network or mediation platform) Strong understanding of RTB, eCPM, fill rate, floor pricing, waterfall setup, in-app bidding Experience with platforms such as MoPub, MAX (AppLovin), AdMob, ironSource, Vungle, Chartboost , etc. Analytical mindset with proficiency in Excel, Google Analytics, Firebase, and/or SQL Familiarity with MMPs (AppsFlyer, Adjust) and attribution concepts Excellent communication and stakeholder management skills Ability to thrive in a fast-paced, data-driven environment

As a Team Lead you will oversee a team of 1012 Account Managers, ensuring high-quality campaign execution and seller satisfaction. Your role includes driving team performance, seller retention, and media spend growth. Key Responsibilities Lead a team of 1012 Account Managers to deliver high-quality campaign execution and seller satisfaction. Own the team’s performance, seller retention, SLA adherence, and media spend growth. Conduct daily huddles and weekly reviews to help AMs prioritize accounts and actions. Hire, mentor, train, and coach AMs to ensure consistent performance and high motivation. Monitor call quality, follow-ups, and disposition tagging via dashboards and reports. Ensure all SLAs (callbacks, follow-ups, renewals) are tracked and met. Collaborate with tech and ops teams to identify process improvement and automation opportunities. Comfortable with a fixed 9-hour shift and occasional peak-time flexibility. Qualifications 3–5 years of experience in digital performance marketing with marketplace ads (Flipkart, Amazon, Meesho etc.). Experience managing customer-facing or seller success teams in an ad-tech environment. Strong analytical skills and ability to translate dashboards into actionable insights. Proven ability to grow seller accounts and meet revenue/media spend goals. Strong people management skills with a bias for action and hands-on coaching. Demonstrated experience in hiring and building high-performing teams. Experience working cross-functionally with tech, ops, and client-facing teams.

Digital Strategy & Execution Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc. Product Marketing Define positioning, messaging, and go-to-market plans for product launches and feature rollouts. Performance & Analytics Required Candidate profile Optimize based on data insights to improve ROI, CAC, CLTV, etc. Cross-functional Collaboration Enable sales through lead generation and nurturing campaigns. Content & Communication

Exciting Opportunity We are hiring Google Ads Product SME - Digital Marketing Designation - Subject Matter Expert - GoogleAds Product Eligibility : Any agent or senior agent with 1+ years of experience into google ads pod like ( DV360 Google Ads billing). Salary - 10 LPA Eligibilty - Any 2 + Years of experience into all POD Search,shopping,video,display,policy,billing) Salary - Upto 9/ 9.5 LPA Eligibilty - Any 3 + Years of experience into all POD Search,shopping,video,display,policy,billing) Role -QA -SME -Google Ads Salary - Upto 9 LPA Location: Gurgaon *Should have excellent knowledge Google Ads PODS mandatory* No content moderation or backend exp are not eligible * No on paper SME required* Perks : Rotational shift & 5 Days only Night shift allowances -3500 Monthly Cabs facilities or reimbursement upto 7500 monthly The candidate should not have any overlap/dual employment. Should have degree/provisional certificate Notice - *Immediate- 1 Month only* To get your interview schedule, you can connect through a call or WhatsApp with our HR team members. HR Akshi - 9266541004, HR Ritika - 7042866648, HR Neha- 9266544856, HR Shivendra - 9958565900 Note: We don't charge any fees from any candidate.

Responsibilities: * Manage digital campaigns from ideation to execution. * Collaborate with cross-functional teams on strategy development. * Analyze performance metrics and optimize results. Provident fund Health insurance

About the Role: We are looking for a results-driven and analytical Acquisition Marketing Manager to lead our paid performance campaigns across Google, Meta, and Affiliate channels. You'll play a key role in driving new user acquisition, optimising CAC/ROAS, and scaling campaigns with a data-first approach. An ideal candidate will have 2-4 years of hands-on performance marketing experience in B2C businesses, with a strong grasp of digital ad platforms and a passion for testing, scaling, and delivering ROI. Key Responsibilities: Plan, execute, and optimise paid acquisition campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). Own performance metrics such as CAC, ROAS, CTR, CVR, and CPI , ensuring continuous improvement. Conduct thorough A/B testing on creatives, audiences, bidding strategies, and landing pages. Collaborate with design and content teams to develop high-performing ad creatives and copy. Perform in-depth performance analysis and create reports to track key KPIs. Identify new growth opportunities, channels, and campaign formats to scale user acquisition. Work closely with analytics and product teams to align campaigns with business goals and user journeys. Manage budgets, forecast spend, and ensure efficient allocation across channels and campaigns.

Job Title: General Manager - Digital Marketing Reporting to: Director Job Location: Arihant Aura Business Park Turbhe, Navi Mumbai Salary: 17-30 LPA Preferred Industry: Real Estate Overview: This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful digital campaigns that align with the company's objectives and target audience. Qualification Required: Minimum graduation is required, Advanced Diploma in Digital Marketing / Certified Course is preferred. Minimum 8+ years of experience in the Digital Marketing field is required. Strong understanding of digital marketing channels, tools, and techniques, including google AdWords , demand gen and other relevant channels. Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders. Analytical mind-set with the ability to interpret data, analyse trends, and derive actionable insights to optimize campaign performance. Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in digital marketing strategies. Roles and Responsibilities: Team Leadership and Management: Manage a team of digital marketing professionals, providing guidance, mentorship, and performance feedback to ensure the team's success in executing campaigns and achieving targets. Develop Digital Marketing Strategy: Lead the development of comprehensive digital marketing strategies aligned with the overall business objectives, incorporating Google AdWords, Demand Gen, SEO, SEM, social media, email marketing, and other relevant channels. Integrations: Experience in seamlessly integrating Google Ads API with CRM systems to synchronize data, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI. Budget Management: Oversee the allocation and optimization of digital marketing budgets to maximize ROI across various channels and campaigns. Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute digital marketing campaigns that drive brand awareness, engagement, and conversion. Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to continuously improve campaign effectiveness. Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market. Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception. Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and expand the company's digital reach. Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks. Stakeholder Communication: Regularly communicate digital marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives. Benefits to employees: Provident Fund Paid Leaves + Festival Holidays Medical Insurance + Personal Accident Insurance Maternity and Paternity leaves Annual Diwali Bonus Weekly, Monthly, and Quarterly Rewards to best-performing employees Kindly share your resume @priya.r@propsolutions4u.com

Digital Marketing Specialist (Lead Generation Expert) About the Role We are looking for a results-driven Digital Marketing Specialist with hands-on expertise in Google Ads, Social Media Advertising, Email Marketing , and online campaigns. The ideal candidate has 4+ years of experience generating high-quality leads, optimizing paid campaigns, and scaling ROI-positive marketing strategies. If you live and breathe digital marketing KPIs, analytics, and know how to drive serious traffic and conversions this role is for you. Key Responsibilities Paid Advertising & Lead Generation Plan, execute, and optimize performance-based campaigns on Google Ads , Meta (Facebook/Instagram) , LinkedIn , and YouTube . Conduct keyword research, A/B testing, bid strategy optimization, and audience segmentation. Drive B2B or B2C qualified leads and lower CPL (cost per lead). Email Marketing & Automation Design and run email marketing campaigns using tools like Mailchimp, Sendinblue, or Zoho Campaigns. Create segmented mailing lists and nurture leads through automation workflows. Monitor open rates, CTRs, and conversions to optimize campaigns. Online & Social Media Marketing Manage and grow presence on social platforms: Facebook, Instagram, LinkedIn, YouTube, etc. Collaborate with designers to create engaging ad creatives and landing pages. Use UTM parameters and analytics tools to measure campaign performance. Analytics & Reporting Track KPIs and performance metrics using Google Analytics , GA4 , Google Tag Manager , and other tools. Create weekly/monthly performance dashboards for management. Recommend improvements based on data and insights. Required Skills & Qualifications Bachelor’s Degree in Marketing, Digital Media, or related field. Minimum 4+ years of proven success in digital performance marketing. Expertise in Google Ads (Search, Display, Video, Performance Max) . Skilled in Meta Business Suite , LinkedIn Ads, YouTube Ads, etc. Hands-on experience with email automation tools and CRMs. Strong knowledge of Google Analytics , GA4, GTM, and reporting tools. Creative thinker with strong analytical skills and attention to detail. Ability to manage budgets and multiple campaigns simultaneously. Bonus / Preferred Skills Experience in lead generation for service-based companies or SaaS. Familiarity with landing page builders like Unbounce, Instapage, or Elementor. Knowledge of SEO fundamentals. Certification in Google Ads or Meta Blueprint is a plus. What We Offer A performance-driven culture with growth opportunities. Creative freedom and autonomy in campaign strategy. Competitive salary with performance-based bonuses. Opportunity to work on impactful, lead-focused campaigns. How to Apply Send your resume + portfolio of past campaigns (optional) to hr@bitlogixit.com Contact HR: WhatsApp only +91 70938 58814

RateBotAI Travel Technologies is a leading provider of SaaS solutions for the travel and hospitality industries, serving over 1,500 customers across 200+ locations in 2 countries. Founded in 2022 and headquartered in India, RateBotAI is one of India's largest processors of electronic transactions and inventory distributions. The company helps clients accelerate revenue generation through acquisition and retention, providing real-time check-in/out points for the industry. Role Description This is a full-time, on-site role for a Digital Marketing Associate located in Mumbai. The Digital Marketing Associate will be responsible for executing social media marketing campaigns, analyzing web analytics, and developing online marketing strategies. Daily tasks include creating content, managing social media accounts, and monitoring the performance and success of marketing initiatives. The role requires collaboration with other departments to ensure cohesive and effective marketing efforts. Responsibilities: Plan, launch, and optimize Meta Ads campaigns to drive engagement, leads, and conversions. Develop and manage a content calendar across key social platforms (Instagram, Facebook, LinkedIn,Twitter/X). Monitor and analyze the performance of campaigns using Google Analytics and Meta Business Suite; create regular reports with insights and recommendations. Conduct SEO audits and keyword research to improve website rankings and organic visibility. Collaborate with content creators and designers to ensure campaigns are visually engaging and brand-consistent. Perform on-page and off-page SEO tasks, including meta tags optimization, internal linking, backlink monitoring, and blog optimization. Test and refine paid and organic strategies using A/B testing and conversion tracking. Stay updated on the latest trends and algorithm changes in SEO, social media, and digital advertising platforms. Bachelors degree in Marketing, Communications, or a related field. Experience: 0-1 Location: Powai, Mumbai

Job Title: Digital Marketing Executive Location: South Kolkata Responsibility: SEO, SEM, email, social media, and display advertising, Google Analytics etc. Minimum 3-5 years of experience. Proficiency in tools like Google Ads, Meta etc.

Capgeminis Connected Marketing Operations practice offers and delivers Marketing Operations services to its top fortune 500 clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients. We are looking for a results-oriented senior leader to lead the global delivery & client relationship management for multiple projects. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you! Primary Skills The role responsibilities include: Responsible for delivery excellence of all programs and accounts rolling up to the practice through strong governance and review mechanism. Continual Innovation aimed at creating future proof solutions for the marketing functions with a focus on industrialization, delivery process standardization and reuse across the marketing operations & digital marketing scope. Develop use cases in the generative AI and other technologies prevalent for marketing process optimization. Accurately forecast revenue, head count, profitability, margins, bill rates and utilization. Ensure attention to demand prediction and fulfilment across the MU Represent Capgemini in client steering committee meetings. Build strong executive connects to enable management of client expectations and foster lasting client relationships. Continually seek opportunities to increase customer satisfaction and deepen client relationships. Work closely to ensure that the operational parameters are green. Work closely & collaborate with Practice/ Global Account Managers/AE/BDE in a collaborative manner to grow the business across various Industry verticals and the market units and ensure the delivery function runs efficiently. Identify business development and "add-on" sales opportunities in existing programs. While the primary function will be development and delivery of programs within the MU, he/she will also have the responsibility to look ahead into the next 2-3 years and ensure that a strategic road map is in place for the future. This will be done in conjunction with AE/BDEs/Sales Leaders. Secondary Skills Our Ideal Candidate He/She/They OR, the incumbent will have 18+ years experience with a large marketing shared services or marketing service provider with a strong project track record. Minimum 18 years experience in delivery management comprising of engagements for global clients in Marketing Operations areas Artwork Management, Media and Creative, Advertising Operations, Marketing Asset Management, Product Data Orchestration, Innovation Project management Experience in managing big P&Ls for operations/delivery for international clients Demonstrated ability to influence without formal authority within cross-functional teams on adopting new ways of working. Previous experience successfully leading large delivery teams (400+) of marketing specialists with a strong focus on talent management. Good understanding of the latest tech and platforms in marketing domains including GenAI Previous experience with leading delivery in a recognized agency will be an added advantage. Exceptional communication skills Experience with international clients mandatory Working experience with cross cultural teams spread across India, Latin America and European centers is required.

ExperienceExperience MandatoryRoles and Responsibilities (Ecommerce, Brands, Exprence Mandotory) Manage and optimize Google Ads campaigns across various channels, including search, display, social media, and shopping ads. Develop and implement effective PPC strategies to drive conversions, sales, and revenue growth. Conduct keyword research and analyze campaign performance using data analytics tools like Google Analytics. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives. Stay up-to-date with industry trends and best practices in digital advertising.Role & responsibilities

Job Description: Plan, execute, and optimize digital campaigns across various channels, including Google Search & Display, Bing, Facebook, LinkedIn, and YouTube. Develop and manage ROI-driven campaigns focusing on lead generation and customer acquisition. Create compelling and engaging ad copy for digital marketing campaigns. Monitor and analyze performance marketing metrics to optimize conversion funnels. Stay updated with the latest trends and best practices in search engine marketing (SEM). Generate and present detailed SEM reports to assess campaign performance. Utilize website analytics tools such as Google Analytics and Omniture to track and measure campaign effectiveness. Manage app install campaigns to drive user acquisition and engagement. Collaborate with the SEO team to implement strategies that enhance organic search rankings. Required Skills: Minimum 2 years of hands-on experience in running digital marketing campaigns across Google Search & Display, Bing, Facebook, LinkedIn, and YouTube. Strong understanding of performance marketing, conversion funnels, and online customer acquisition. Proven experience in running ROI-driven campaigns for lead generation. Basic copywriting skills are essential. Up-to-date with the latest trends and best practices in search engine marketing Experience with website analytics tools (Google Analytics, Omniture) Strong analytical skills and experience generating SEM reports Experience in running App Install Campaigns is a plus Knowledge & Experience in SEO is a plus

About the Role Your role as a Assistant Media Planning Manager will require you to drive the planning, campaign management, reporting and analysis for all Paid Digital Campaigns. The candidate should be able to identify and implement strategies for increasing conversions through different paid marketing channels. Should have a good hand in managing multiple accounts and proven deliverables as required. What Youll Do Responsibilities: Campaign Execution & Management : Execute and manage paid media campaigns across multiple search engines (e.g., Google Ads, Meta Ads), ensuring effective budget management and reconciliation of all paid spend. Optimization & ROI Maximization : Monitor, analyze, and optimize campaign performance to maximize return on investment (ROI) and improve conversion rates across all campaigns. Performance Analysis & Reporting : Set and track key performance indicators (KPIs) daily, weekly, and monthly; present performance reports to clients, identifying improvement opportunities and making data-driven recommendations. Strategic Client Partnership : Act as the primary point of contact for key clients, understanding their business goals and requirements, and fostering long-term partnerships through exceptional service and communication. Campaign Strategy & Innovation : Conduct keyword research, audience analysis, and market trend studies to develop informed, innovative campaign strategies. Regularly explore new techniques and strategies to enhance campaign effectiveness. Client & Internal Collaboration : Engage in regular client meetings and internal reviews (weekly, monthly, and quarterly) to ensure alignment on objectives and progress. Work closely with internal teams to streamline workflows and improve advertising processes. Business Growth & Upscaling : Drive business growth for clients through strategic bidding, budget management, campaign enhancements, and continuous optimization efforts to meet or exceed client and company business targets. Trend Analysis & Industry Expertise : Stay updated with the latest trends, advancements, and best practices in digital advertising to continually refine campaign strategies. New Business Opportunities : Identify and pursue new business opportunities with existing clients, recommending and implementing digital projects that enhance client ROI and achieve sales targets. Requirements: Bachelors degree in Marketing, Advertising, Business, or a related field. 2+ years of proven experience in managing paid advertising campaigns, particularly on platforms like Google Ads and Meta Ads. Expertise in Google Ads, including campaign setup, optimization, and performance analysis. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Exceptional communication and interpersonal skills to effectively collaborate with clients and internal teams. A proactive, strategic mindset with a proven track record of delivering results-oriented solutions. Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment. Passionate about staying updated with industry trends and best practices in digital advertising and paid media management. Preferred Qualities : Detail-oriented with excellent problem-solving skills. A team player with the ability to foster strong client relationships and identify business growth opportunities. Join us and write the future of Digital Marketing

Job Responsibility: The Social Media Specialist will be responsible with the management of SEREKO social media profiles. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption. Set and implement social media and communication campaigns to align with marketing strategies Setting up of various social media channels and maintaining brand consistency. Provide engaging text, image, and video content for social media accounts. Benchmark current trends across social media and create relevant content around the same for the brand. Respond to comments and customer queries in a timely manner. Monitor and report on feedback and online reviews. Organize and participate in events to build community and boost brand awareness. Coordinate with Marketing, PR, and Communications teams to ensure brand consistency. Build relationships with customers, potential customers, industry professionals, and journalists. Identify and build relationships with relevant influencers and agencies Create Influencer collaboration strategies that align with the brand vision Negotiate, manage deliverables, and ensure smooth collaboration with influencers Oversee influencer campaigns from ideation to execution, ensuring they align with the brands message Monitor influencer content and measure its impact on brand awareness, engagement, and conversions Build and nurture relationships with the online community through active engagement and responding to comments and messages Facilitate and encourage user-generated content and brand advocacy among followers Collaborate with the creative team to develop and shoot engaging, on-brand content (images, videos, captions, etc.) Write copy for social posts and ensure consistent brand voice across all platforms Qualifications / Skills: PQE: 0-2 years Passionate about the Skincare and Beauty Category. Experience working with marketing/media agencies. Google analytics, Web analytics. Well-versed in white technologies used in SEO. College in any graduate in discipline, preferably in Fashion Communication or Media Communication. Budget 4.8 LPA (Negotiable for exceptional candidates)

We are seeking a skilled Google Ads Manager to create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping. The ideal candidate will have strong experience in PPC, keyword research, and bid management. Required Candidate profile 2-3 Years of Google ads Experience Managed at least 10 Google ads account Excellent Communication Experience with Client Meetings Experience with Google Ads Agency Google Ads certified Nearby In Noida

Roles and Responsibilities 1.) Overall in charge of company's marketing strategies, brand building, marketing plans & budgets, media budgets, media purchase, corporate communication and public relations. 2.) Must be able to incorporate relevant inputs and prepare an annual marketing plan by conducting research, undertaking analysis and deriving inputs from the overall business strategy 3.) Must be able to create and develop a marketing team at KG, when required. 4.) Must be able to coordinate with design agencies to create and deliver artworks / deliverables on a daily basis. 5.) Prepare reports in prescribed MIS / ERP formats for management 6.) Identify market segments, define and execute marketing strategies. 7.) Coordinate with external agencies for generating sales promotional material 8.) Successfully plan and participate in real Estate Exhibitions.Conduct thorough market research through site visits, competitor strategy analysis and comparative studies 9.) Conduct market analysis based on market research to develop pricing and product development & differentiation strategies for KG 10.) Prepare marketing presentation in PPP for KG internal marketing reviews, product development and pricing analysis 11.) Prepare marketing presentation for investors, corporate and fund companies 12.) Prepare brochures/flyer/emailer/floor plans / standees / kiosks and all other marketing material in consultation with management and media / ad agencies 13.) Prepare corporate branding strategies for KG 14.) Make all arrangements for project launches including organising all PR activities such as press conferences 15.) Making all arrangements for project launches including all collaterals required at site such as site signages, hoardings, corporate and project related branding. 16.) Co-ordinating between management to make a marketing program and budget 17.) Prepare a ad schedule and block dates with respective media / publication outlets 18.) Monitor marketing program viz. Email promotion, SMS, phone calls, brokers, day camps at IT Parks, online advertising, overseas advertising, participating in property fairs etc. 19.) Take ownership of the corporate website and provide inputs to its continual design and content 20.) Start and monitor online social marketing programme through facebook/twitter etc and develop a strong online digital presence in terms of advertising, SEO and social media. 21.) Coordinate with Engineering department for marketing related collaterals 22.) In-depth analysis and study of Sales departments reports to analyse and measure the sales response based on the media spends / outlets 23.) Organise events on handing over flats for customers. Coordinate same with Engineering department. 24.) Oversee Customer Service Department to ensure adequate customer support is given post handing over 25.) Prepare marketing kits, handover kits, maintenance kits etc. 26.) Manage sales and marketing schedules 27.) Create and manage content on website 28.) Monitor and register all in/out entries from all sites, marketing leads from websites and ads 29.) Identify various outlets for media coverage in and around Chennai 30.) Execute green initiatives, corporate initiatives and all marketing initiatives 31.) Purchase and manage all marketing collaterals and ensure adequate stocks are maintained 32.) This role will require strong execution skills, and the ability to get things done on the ground, across a wide variety of media, vendors and consumer touch points, including at site. Ensuring the translation of brand strategy into consumer facing delivery will be a key of this role. The ability to navigate across key stakeholders within the organization, as well as working seamlessly with agencies and vendors, will be necessary for success and traction. Desired Candidate Profile 1. Graduate 2. Male / Female 3. English medium schooled from 1st to 12th standard 4. Excellent English written, spoken and comprehension / communication skills 5. Competent in computing skills - MS Office Suite, Internet Explorer, PPP, Corel Draw 6. Must have min. 5 years experience in media design, planning, budgeting and purchasing 7. Must have min. 3-5 years experience in working in a creative / design agency. 8. Must have min. 2 years experience in market research and analysis 9. Prior experience in real estate field will be an added advantage 10. Quality of thinking to be structured and problem solving. 11. Must have strong execution capability 12. Must be ambitious, entrepreneurial in nature, highly self-motivated and results oriented. 13. Smartly attired, pleasant personality & amiable person 14. Must be outgoing and relationship-oriented 15. Honesty and Integrity of character required 16. Negotiation skills, ability to work with vendors across the spectrum Skills: Real Estate Expert / Superior Marketing & Brand Strategy Skills / Excellent PPP, Excel, Word and Social Media interface / Advertising / Brand Management / Corporate Communications / Public Relations / Media Design / Media Planning / Media Purchasing

Role & responsibilities: Take responsibility for the growth marketing and CRM strategy, processes and implementation. Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our website with a focus on paid tactics. Responsible for handling larger teams and high-volume budgets approximately 35cr per month. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs. Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity. Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible. Continuously test and iterate your learnings to find the best multi-channel paid mix for us. Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. When needed, work together with cross-functional teams to optimise the delivery of your campaigns and discover new audiences. Responsible for onboarding, mentoring, training & up-skilling the team. Responsible for P&L of the website with profitable margins. Preferred candidate profile: Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree 3 - 5+ years of experience in the relevant experience in paid marketing. Expert in Facebook, meta and google ads. A customer focused mindset and great analytical skills. Strong business acumen & problem-solving skills. Expertise in web analytics & data visualisation. Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced e-commerce. Excellent communication skills and ability to present ideas, verbally and in writing.

- Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization. Branding JD: - Develop and implement brand strategies aligning with Aliens Group's vision. - Oversee consistent brand representation across all channels: digital, print, social media, events, and interactions. - Conduct market research for insights into customer preferences and competitor analysis. - Collaborate with Marketing and Creative teams to create compelling content and design assets. - Lead impactful marketing campaigns for new and existing projects, maximizing visibility. - Analyze marketing effectiveness for data-driven optimization of future strategies. - Monitor brand sentiment and respond promptly to maintain a positive image. - Build and maintain relationships with media partners, influencers, and industry stakeholders. - Manage the brand budget for cost-effective execution of marketing activities. - Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market. Candidate Profile : Specifically, the candidate should have : - MBA/PGDM from Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or equivalent field - Proven experience as a Marketing Specialist for at least 2+ years from real estate, FMCG, e-commerce others would be preferred - Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting

Key Responsibilities: Plan, create, and manage Meta (Facebook & Instagram) ad campaigns, including ad copy, creatives, and targeting. Conduct A/B testing of ads and landing pages to improve CTR, conversion rate, and ROI. Optimize campaigns for key KPIs including ROAS, CPL, CTR, and CPA. Monitor daily campaign performance and generate insightful reports. Perform audience segmentation and retargeting strategies using Facebook Pixel and custom audiences. Stay up to date with Meta's platform updates, policies, and industry trends. Collaborate with design, content, and product teams to align ad strategies with brand messaging. Manage and optimize budgets for efficient ad spend allocation. Analyze funnel performance and recommend actionable strategies for improvement. Implement advanced strategies such as Lookalike Audiences, Catalog Sales, and Dynamic Ads.