1561 Performance Marketing Jobs - Page 44

Maintain day-to-day client contact for Search Engine Marketing (PPC) Responsible for understanding client goals and agency deliverables and campaign execution Day-to-day liaison with internal team members on Campaign developments Responsible for contributing ideas to grow the clients business Proactively providing the clients marketing plans with the greatest amount of value- added communication Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. Track, analyse and summarize program results and progress Help to prepare and research needed materials for client presentations and engagements Conduct research and fact-finding for reports, presentations and articles Perform keyword research and basic analysis, monitor progress of campaigns using various reporting tools Be able to clearly convey and explain search engine best practices to company associates and to clients. Training subordinates with the goal to make each member self- efficient and execute independently. Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.

We are looking for a full-time Google Ads Operations Manager who can independently manage and optimize high-performing campaigns across Search, Display, YouTube, and Shopping. The ideal candidate must be experienced, result-oriented, and capable of driving ROI without supervision. You will be responsible for planning, executing, tracking, and refining performance marketing campaigns using Google Ads tools and analytics platforms. Key Responsibilities: Strategize, set up, manage, and optimize Google Ads campaigns. Conduct keyword research, A/B testing, and audience targeting. Track and analyze ad performance using Google Analytics, Google Tag Manager, and Data Studio. Develop performance reports and present key findings and recommendations. Allocate budgets efficiently and ensure optimal ROI across campaigns. Stay updated with latest trends, algorithm changes, and platform updates. Manage Google Merchant Center and Shopping Feed (if applicable).

Job Description: We're seeking a proactive and performance-driven Digital Marketing Manager to lead our online advertising efforts, coordinate outsourced talent, and implement foundational SEO strategies. This role demands a deep understanding of Meta and Google ad ecosystems, along with the agility to manage freelance resources for creative and technical tasks. What Youll Do: Strategize, launch, and optimize high-impact campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube) Manage ad assets, including pixels , product catalogs , conversion tracking , and campaign performance dashboards Oversee daily operations within Meta Business Suite and Google Ads Manager Collaborate with freelancers via platforms like Fiverr/Upwork for tasks such as ad creatives, landing pages, copywriting, and web fixes Analyze campaign performance, create detailed weekly reports , and recommend data-backed optimizations Apply basic on-page and off-page SEO practices in coordination with the web/content teams Keep pace with the latest platform updates, tools, and digital marketing trends What Were Looking For: 2- 8 years of hands-on experience in performance marketing and digital ad management In-depth expertise with Meta Ads Manager and Google Ads Comfortable working with freelance platforms to source and manage creative/technical resources Familiar with Google Analytics , UTM tracking, and performance reporting Foundational knowledge of SEO , keyword tools, and website optimization basics Strong communication, project management, and reporting skills Interested candidates can apply at: harshita.s@ebikego.in or Whatsapp their resume at: 8655910052

Role & responsibilities 1. Strategy & Planning - Define campaign objectives (e.g., leads, sales, traffic, awareness). - Conduct in-depth keyword research and competitor benchmarking. - Architect full-funnel campaign structures (Search, Display, YouTube, Performance Max, etc.). - Allocate budgets across channels and campaigns for optimal ROI. 2. Campaign Setup - Create ad groups, ads, extensions, and relevant targeting. - Ensure proper conversion tracking via Google Tag Manager or GA4. - Setup audience segments (remarketing, in-market, custom audiences). 3. Optimization Continuously monitor performance metrics CTR, CPC, Quality Score, Conversion Rate, ROAS. Conduct A/B testing (ad copy, landing pages, bidding strategies). Optimize bids, keywords, match types, and ad scheduling. Exclude irrelevant search terms through negative keywords. 4. Reporting & Analysis Deliver weekly and monthly performance reports. Generate actionable insights best-performing creatives, attribution trends, and cost efficiencies. Leverage GA4, Search Console, and Google Ads for deep performance analysis. 5. Maintenance & Hygiene Regular audits to pause underperforming keywords/ad groups. Ensure proper budget pacing and spend limits. Ensure compliance with Google Ads policies and brand standards. Must Haves Collaborate effectively with creative, content, analytics, product, and technology teams to ensure alignment on campaign goals and timely execution. Hands-on experience with Google Ads (Search, Display, YouTube, Performance Max). Strong understanding of campaign strategy, ad structuring, and audience segmentation. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Search Console. Expertise in data-driven optimization, including A/B testing and bid strategy refinement. Solid grasp of performance metrics (ROAS, CTR, CPC, CVR, Quality Score). Strong communication and stakeholder management skills. Ability to forecast performance and align marketing with business goals Interested candidates may share their profiles at muskan.gandhi@girnarsoft.com

-Manage UAC, Meta & Google Ads campaigns -Cut CAC, boost ROAS at scale -Strong in data-led optimization -Experience in product-led growth -Proven success with large budgets -Fast-paced, ROI-focused mindset -Collaborate with product & analytics teams

We are seeking an experienced Ecommerce Sales Manager to lead our online sales expansion through advertisements and performance marketing. Responsibilities: * Advertisement and Performance Marketing Expertise: Run advertisements and performance marketing campaigns on marketplaces like Amazon, Flipkart, Nykaa, Blinkit, and Zepto. * Marketing Plan Implementation: Develop and implement marketing plans to expand ecommerce sales. * Performance Analysis and Optimization: Analyze and report the performance of products and offers on marketplaces and optimize daily budget utilization for proper allocation. * P&L Management: Handle Profit and Loss (P&L) for ecommerce operations. * Reporting and MIS Generation: Create reports and Management Information Systems (MIS) as needed. * Ecommerce Sales Strategy: Strategize and plan for increasing ecommerce sales. * New Marketplace Onboarding: Initiate and tie up with new marketplaces for onboarding in B2B and B2C formats. * Sales Category Analysis: Analyze and strategize on the sales of various product categories. Qualifications: * Ecommerce Marketing/Advertising Experience: Minimum 4 years of experience in ecommerce marketing/advertising. * Communication and Multitasking Skills: Strong communication and multitasking skills are essential. * Data Analysis: Efficient with numbers and data analysis. * B2C and B2B Ecommerce Knowledge: Well-versed in B2C and B2B ecommerce formats. Location- Virar,Vasai,Naigaon,Nallasopara

Responsibilities: * Optimize SEO & Google Ads. * Manage LinkedIn campaigns. * Analyze performance data. * Develop digital strategies. * Create Facebook/Instagram ads. Health insurance

Role & responsibilities: Outline the day-to-day responsibilities for this role. Preferred candidate profile: Specify required role expertise, previous job experience, or relevant certifications.

About the job: Strategic Development: Devise and execute a holistic digital marketing strategy that aligns with our corporate goals, emphasizing efficiency in paid advertising channels like PPC, social media ads, and affiliate marketing. Campaign Oversight: Lead and refine marketing campaigns across various platforms, aiming for optimal sales results and heightened brand recognition. Financial and Analytical Acumen: Manage the advertising budget and utilize advanced analytics to guide strategic decisions, ensuring maximum campaign effectiveness. Research and Leadership: Perform comprehensive market research to anticipate trends and guide a skilled marketing team to collective success. Lead Generation Innovation: Formulate and implement lead generation strategies that effectively utilize digital channels, ensuring the acquisition of quality leads. Content and Campaign Management: Produce compelling content and manage lead generation campaigns that engage our target demographic, optimizing lead quality and volume. Skills and Experience Established Experience: At least 1 years of proven success in performance marketing, showcasing a history of impactful campaigns. Digital Mastery: Proficiency in digital marketing tools, analytics, and strategic thinking. Who can apply: Only those candidates can apply who: have minimum 1 years of experience are from Ahmedabad only Salary: ₹ 2,00,000 - 2,60,000 /year Experience: 1 year(s) Deadline: 2025-07-17 23:59:59 Other perks: Informal dress code Skills required: Social Media Marketing, Google AdWords, Facebook Ads and Performance Marketing About Company: WantASanta is the celebration of a magical Christmas with an authentic-feel Santa Claus and elves in your lives, in full glory, laden with gifts, chocolates and goodies in cheerful settings to delight children, family and friends capturing its festive spirit to the fullest extent. WantASanta.com is the first online platform offering an array of Christmas experiences across India. No matter if you are a parent wanting to surprise your child with a gift from Santa, you are a host of a fun-filled party, or you are a brand wanting to delight your customers with joyous activities, WantASanta has a range of varied attractive options crafted with the highest degree of professionalism and blended with a personal touch to bring alive the magic.

Job Overview: We are looking for an energetic and data-driven Manager Growth Marketing to contribute to our customer acquisition and brand visibility goals. This role requires someone who thrives on experimenting, optimizing, and scaling digital campaigns that drive meaningful engagement and qualified leads for real estate sales. Key Responsibilities: 1. Performance Marketing & Campaign Execution Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Own daily, weekly, and monthly performance metrics including CPL, CTR, ROAS, and lead quality. Work closely with the design and content teams to ensure cohesive and high-converting creatives. 2. Lead Generation & Funnel Optimization Develop strategies to attract and convert high-intent leads through landing pages, forms, and automated nurture flows. A/B test ad creatives, headlines, CTAs, and landing page elements to improve conversion rates. Manage the full-funnel journey from impression to inquiry to MQL (Marketing Qualified Lead). 3. Analytics & Reporting Use tools like Google Analytics, Meta Insights, HubSpot, or Zoho CRM to track campaign performance. Generate regular dashboards and reports to share insights, trends, and recommendations. Monitor attribution paths and optimize media spend accordingly. 4. Digital Growth Initiatives Explore new digital platforms, affiliate marketing, influencer outreach, and local partnerships to scale reach. Assist in launching webinars, content series, virtual tours, and engagement campaigns aligned with Organo’s eco-living narrative. 5. SEO & Content Collaboration Work with the content and SEO team to ensure digital assets are optimized for search visibility. Recommend and track keywords, backlinks, and on-page improvements.

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency. Team Leadership & Development Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity Motivates, leads and manages internal teams, working collaboratively to drive programs that meet our client's performance and business objectives Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members Conducts performance reviews and career path plans for direct reports

Looking for a Digital Promotions Manager to lead Mobile VAS, D2C promotions, affiliate marketing, inapp advertising, and mobile product launches.Manage publisher relations, billing aggregators, and drive user acquisition across Android/iOS platforms.

Understanding the core concepts of Software Product Marketing and preferably a SaaS Product. Brand and position the SaaS product with a right marketing mix. Managing the content assets needed to market the product like website, brochures, ppts, videos, flyers and others. Develop compelling product messaging and positioning, competitive differentiation, and compelling storylines for marketing products through collateral, training materials, pitch decks, and other sales enablement resources and tools. Identify primary and secondary research and insights to drive strategy Serve as a hands-on brand marketing professional from ideation, project management execution, and ROI measurement. Grow the company's presence in all key performance marketing channels and establish new ones. Develop and execute engaging social media strategies to increase brand awareness and grow user base across various platforms and local channels. Forecasting budget spending across all locations to ensure balanced and optimal spending; Managing budgets and campaigns across all digital channels to drive strong return on investment and an efficient CAC. Create and implement educational initiatives to engage internal community and increase brand loyalty Analyze competitor activity, including marketing strategies, channel usage, and campaign tactics, to inform and improve our own strategies Research and build targeted media and influencer lists, and establish connections to amplify brand messaging and reach new audiences Create and execute integrated campaigns, including ideation, execution, and performance measurement Oversee and optimize a newsletter to increase engagement and retention of customers and subscribers. Own top-of-funnel marketing site experience, including landing pages and resources focusing on conversion rate optimization from strategy and planning to execution and measurement. Identify and design high-impact, hypothesis-driven testing opportunities based on consumer insights (focus groups, user testing) and data (GA, Web Analytics) Manage the pipeline of testing opportunities to ensure were maximizing our testing velocity. Collaborate with our design team when needed, but also be willing to do light design and copy when conception, Collaborate with our technology vendors and Eng. team from start to finish to ensure successful implementation and measurement of tests Manage our landing page pipeline and iteration for paid channels in partnership with our performance marketing team Communicate results broadly and institutionalize learnings Ensure accurate and optimal site analytics, tracking, testing, and measurement setup (GA, GTM, Full Story, A/B Testing Tool). Expertise in growth product management, marketing tech, and conversion rate optimization Expert experience running A/B tests using leading testing platforms such as Stat Sig, Optimizely, VWO, Google Optimize, Dynamic Yield, etc. Expert experience using and configuring analytics software such as Google Analytics, Full Story, etc. Built and delivered robust road maps aligned with demand-generation team. Strong presentation and communication skills Hands-on experience analyzing digital business data to inform decisions and plan strategically Ability to generate leads through online/offline marketing strategies Knowledge of Google Ads, Social Ads, YouTube Ads, and Other Ads to generate leads. Offline marketing activities like events, seminars, channel partners, industry associations and other activities need to be taken care. Branding initiatives are a key. Understand customer journey and touch points. Skills: campaigns,marketing technology,lead generation,product messaging,content management,social ads,software product marketing,google analytics,integrated campaigns,competitive differentiation,conversion rate optimization,design,web analytics,saas product marketing,website,market research,digital marketing,growth product management,campaign management,social media strategy,educational initiatives,a/b testing,competitor analysis,brand positioning,data analysis,google ads,budget management,performance marketing,social media strategies,saas product

Google Ads & Digital Marketing Specialists! Location: Gurugram (Sector 30) | Role: Voice Process | Shift: 9 AM to 6 PM | Both-side Cabs Provided We at WNS are hiring graduate freshers and experienced professionals for a prestigious Google Ads project! This is a great opportunity to elevate your digital marketing career in a client-facing, voice-based role supporting the Indian market. Job Overview: Manage and optimize Google Ads campaigns (Search & Performance Max) Guide clients on SEO, PPC, CTR, Bidding strategies & more Voice-based inbound/outbound support (no chat or email) Fixed Saturday & Sunday off Salary: Freshers: Up to 30,000/month - (Depending Upon Interview) Experienced: Up to 50,000/month - (Depending Upon Interview, Experience and Last Salary) Requirements: Graduate in any stream Fluent English communication Immediate joiners only #GoogleAdsJobs #DigitalMarketingJobs #PPC #PerformanceMax #VoiceProcess #GoogleProject #ImmediateJoiners #WNSCareers #GurugramJobs #MarketingJobs #GraduateJobs

Role Overview Seeking an experienced and passionate General Manager Brand Marketing to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success. Key Responsibilities Brand Strategy & Management Lead brand development and positioning for multiple projects across the portfolio Define brand architecture, personality, and tone to ensure consistency across channels Oversee brand health metrics and continuously optimize strategies based on insights Campaign Development & Execution Conceptualize and lead end-to-end 360 marketing campaigns, from ideation to execution Collaborate with internal stakeholders and external agencies to deliver high-impact results Maintain creative excellence while ensuring commercial relevance Digital & Performance Marketing Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media Leverage digital platforms for lead generation, engagement, and brand amplification Use analytics to optimize performance across channels Media Planning & Budget Management Manage media strategy, buying, and planning across offline and online channels Own the marketing budget and deliver strong ROI through smart allocation and tracking Negotiate with vendors and agencies to ensure cost-effective outcomes Market Research & Consumer Insights Commission and interpret market research to inform strategy and decision-making Stay ahead of market trends, competitor movements, and consumer behaviors Translate insights into actionable plans to drive competitive advantage Leadership & Team Development Build, lead, and mentor a high-performing team of brand, digital, and campaign managers Foster a culture of creativity, accountability, and continuous learning Align team goals with organizational priorities and brand vision Key Skills & Qualifications 14-16 years of marketing experience, with at least 4-6 years in a leadership role Strong foundation in brand management, campaign strategy, and execution Deep understanding of digital marketing, social media, and performance-driven tactics Experience in media planning and budget ownership Proficient in interpreting market research and leveraging consumer insights Exceptional communication, stakeholder management, and storytelling skills Ability to thrive in a fast-paced, high-growth environment Real estate or lifestyle industry experience is a plus (but not mandatory)

Key Responsibilities (KRAs): Performance Marketing & Platform Ads Plan, execute, and optimize paid campaigns across Amazon Ads (SP, SB, SD) and Flipkart Ads (PLA, PMax) to achieve sales and ROAS targets. Track and improve key ad metrics: ACOS, TACOS, CTR, CVR, ROAS , etc. Allocate and monitor ad budgets effectively for profitable performance. P&L Ownership & Analytics Monitor and manage ecommerce platform P&L , focusing on revenue, COGS, marketing spends, and profitability. Analyze campaign performance, revenue trends, and contribution margins; generate actionable insights. Own sales forecasting and monthly revenue planning for marketplaces. Ecommerce Operations & Account Management Ensure smooth operations across Amazon & Flipkart seller panels , including order fulfillment, pricing, stock management, and returns. Coordinate with warehouse/logistics for inventory availability and replenishment planning. Oversee listing hygiene catalog creation, images, A+ content, titles, and attributes optimization. Ensure platform compliance and timely resolution of account issues or violations. Growth & Strategy Drive participation in platform events (Mega Sales, Brand Days, etc.) and plan promotional strategies to boost GMV. Improve product visibility through SEO, reviews, and platform-specific tools. Collaborate with internal teams creative, supply chain, finance, and customer support – for seamless execution. Requirements: 4–6 years of hands-on experience managing Amazon & Flipkart accounts , both ads and operations. Must have worked with a D2C brand or in a high-growth ecommerce setup. Solid understanding of ecommerce metrics and marketplace ecosystem. Strong analytical and Excel skills; ability to build reports and extract insights. Experience in owning or supporting platform P&L management . Strong coordination skills with cross-functional teams. Preferred Qualifications: Familiarity with tools like Helium10, Flatfile, Flipkart OMS, or ad platforms. Exposure to additional platforms like Nykaa, Jiomart, Myntra, etc., is a bonus. Understanding of warehousing, return management, and last-mile logistics.

Job overview : We are seeking a data-driven and proactive Performance Marketer with hands-on experience in Meta (Facebook/Instagram) and Google Ads platforms. Youll play a key role in executing and optimizing paid campaigns across digital channels to drive growth and improve ROI. Experience with Amazon Ads is a plus but not mandatory. Key Responsibilities: Plan, launch, and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube) . Monitor campaign performance daily and adjust strategies based on data insights. Support keyword research, audience segmentation, and ad copy creation. Assist in running A/B tests on creatives, ad formats, and landing pages. Collaborate with the creative team to ensure high-performing ad visuals and messaging. Track KPIs such as CTR, CPA, ROAS, and conversion rates, and prepare performance reports. Stay updated on industry trends, platform changes, and best practices. Exposure to Amazon Ads or a willingness to learn is a bonus . Requirements: 1 to 3 years of hands-on experience with Meta and Google Ads platforms . Strong understanding of paid media performance metrics and attribution models. Comfortable working with data and tools like Google Analytics and Excel/Google Sheets. Ability to manage multiple campaigns and meet performance goals under supervision. Self-motivated, detail-oriented, and eager to learn and grow in a fast-paced environment. Bachelor's degree in Marketing, Business, Communications, or a related field. Interested candidates please whatsap your resumes to 9686659427 or on the email id : Neha.m@tiflabs.in

Job Title: Digital Marketing Manager Company: Acquest Property and Hospitality Services Pvt. Ltd. Location: Goregaon East, Mumbai (Candidates from Western Suburbs preferred) Experience: 3 to 5 Years Salary: 7,50,000 9,00,000 P.A. Industry Type: Immigration / Overseas Education / Consulting Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital Marketing Job Description We are looking for a result-driven and experienced Assistant Digital Marketing Manager to lead and optimize our digital campaigns and manage our online presence across all channels. The ideal candidate should have strong analytical skills, hands-on experience across platforms, and the ability to manage digital strategies aligned with business goals. Key Responsibilities: Plan, implement, and optimize digital marketing campaigns (Google Ads, Facebook, Instagram, LinkedIn) Drive SEO & SEM strategies to increase organic traffic and rankings Lead paid media campaigns to drive targeted leads and conversions Execute performance marketing strategies across social media platforms Manage and optimize email and WhatsApp marketing automation workflows Oversee website updates and content management (WordPress) Use tools like Google Analytics, Google Tag Manager, etc., to track performance Prepare monthly performance reports and suggest data-driven improvements Coordinate with design, content, and sales teams to deliver results Manage and allocate digital marketing budgets effectively Desired Candidate Profile Minimum 35 years of experience in digital marketing Strong knowledge of Google Ads, Meta Ads, SEO/SEM, and automation tools Hands-on experience in WordPress, Canva, basic video/photo editing Proficient in analytics and reporting tools (Google Analytics, Tag Manager) Excellent communication, planning, and team coordination skills Must have completed a Digital Marketing Certification Course Candidates residing in Western Suburbs of Mumbai will be preferred

Account Management Develops, manages, and monitors client service delivery executions of the assigned accounts Oversees process development and execution management Assures quality control of all media planning and implementation Enforces Best Practices Prepares and presents annual financial plans and human resources plans Performance Media Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video, and Ecom Coordinates efforts across different digital media channels to drive optimized recommendations Continuously evaluate and improve upon all digital media opportunities Attend client meetings as needed, interface as needed with executive level and middle management level on the client side during meetings and presentations Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions: 1.Strategy Planning & Customer Journey Design Understand the market landscape, business objectives, target personas, key use cases and product offers for your product Translate business objectives into actionable marketing outcomes across the funnel Create an omnichannel digital journey for key audiences, including but not limited toorganic search, paid search, web, email, and routing Ongoing experimentation and manical focus on outcomes Ongoing experimentation and maniacal focus on outcomes Design the customer journey for specific segments across strategic accounts 2.Execution Orchestration Communicate demand strategy to relevant stakeholders, including but not limited toPLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc. Manage the execution of actions for your specific PLG product team Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan 3.Performance Optimization Understand brand to demand performance trends for the assigned product & optimize performance issues Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates Readiness to explain emerging performance opportunities or challenges Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business Insight into action – cycling of performance insights directly back into planning and orchestration Required education Master's Degree Preferred education Master's Degree Required technical and professional expertise 10+ years relevant work experience, including experience in a digital marketing Deep critical thinking skills and curiosity to pursue open-ended problems Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership Understands Geo/Market strategies and localization requirements Business acumen with the ability to develop data-driven business recommendations Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines Preferred technical and professional experience 6+ years experience in omni-channel demand generation or related role

Digital Marketing Manager We are seeking a dynamic and data-driven Digital Marketing Manager with proven experience in VAS (Value-Added Services) , mobile content, and related verticals such as OTT, gaming, telco services, or subscription-based platforms. The ideal candidate will be responsible for planning and executing end-to-end digital marketing campaigns to drive user acquisition, engagement, monetization, and retention across digital channels. Key Responsibilities: Digital Strategy & Planning: Design and implement comprehensive digital marketing strategies tailored to VAS offerings. Collaborate with product, content, and sales teams to align digital campaigns with business goals. Performance Marketing: Run and optimize paid campaigns on Google Ads, Meta, programmatic platforms, and telco operator portals. Focus on CPI, CPA, and ROI-based models to drive user acquisition and revenue. VAS Product Promotion: Devise marketing strategies to promote value-added services like SMS/IVR services, CRBT, games, and mobile content. Monitor and optimize conversion funnels specific to VAS products. Operator Portal & DCB Campaigns: Coordinate with telecom operators for DCB (Direct Carrier Billing) campaigns and placements. Optimize banner placements and landing pages on telco app stores and WAP portals. Analytics & Reporting: Track KPIs such as CAC, LTV, churn, MAU/DAU, and campaign performance. Use analytics tools (Google Analytics, Appsflyer, Adjust, Mixpanel) to generate actionable insights. Content & Creative Coordination: Work with design and content teams to produce creatives, banners, and video ads tailored for VAS offerings. Manage localization and cultural adaptation for regional VAS campaigns. Retention & Engagement: Plan lifecycle marketing including SMS push, in-app notifications, email, and re-targeting. Launch loyalty and referral programs to increase stickiness. Compliance & Telco Guidelines: Ensure campaigns adhere to operator, legal, and regulatory guidelines for DCB and content promotions. Qualifications: Bachelors degree in Marketing, Business, or a related field. MBA preferred. 5–8 years of experience in digital marketing, with at least 2–3 years in VAS, telecom, or related verticals. Hands-on experience with tools like Google Ads, Meta Business Manager, Appsflyer, Firebase, etc. Strong analytical skills with a performance and metrics-driven mindset. Deep understanding of the telecom ecosystem, especially operator integrations and billing flows. Preferred Experience: Exposure to Middle East, African, or South Asian telecom markets. Experience with subscription-based or micro-transaction monetization models. Knowledge of mobile-first strategies and user acquisition through feature phones and smartphones.

Greetings from DigiXpressions Media Pvt Ltd! Who We are!! We are a full-stack digital marketing agency offering solutions for business growth. We are strategic thinkers, technology whisperers, and marketers backed by years of profession. Our pragmatic team identifies opportunities and customizes solutions to suit your business needs. Our problem-solving approach ensures efficiency that delivers measurable results. We are experts in performance-driven marketing. At DigiXpressions, we focus on maximizing ROI. We are nimble, flexible, and extremely transparent. We are an extension of your team. Our goal is simple accelerate business growth. Leap to the next level with DigiXpressions; let’s collaborate to create a success story! Roles & Responsibilities : Participate in forming effective paid search strategies. Launch and optimize various PPC campaigns. Oversee accounts on search platforms (e.g. Google AdWords & Bing). Be involved in keyword selection and audience targeting. Monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues. Produce reports for management (e.g. dashboards). Write attractive and concise copy for adverts. Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors. Create pitch decks and reports for new clients. Requirements : Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics. Excellent at data handling and insight generation, proficiency in Excel & PPT. Strong technical skills. Experience with Microsoft Ads (Bing), Meta Ads is a plus. Excellent problem-solving skills and attention to detail. Ability to manage multiple campaigns and projects simultaneously. Perks and Benefits Five Days Working + Yearly Based Increment (Performance Based)

Job Title: Deputy Manager - Performance Marketing Overview The Deputy Manager - Performance Marketing is responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities 1. Campaign Management: • Manage end-to-end campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Plan and execute digital marketing campaigns across multiple channels, including but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital platforms • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPA, ROI, and conversion rates • Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively 5. Market Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth Qualifications: Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is a plus. Experience: • 4-7 years of experience in performance marketing/digital advertising • Proven track record of managing and optimizing high-budget digital marketing campaigns Skills: • Proficiency in using digital marketing platforms and tools such as Google Ads, Facebook Ads, Bing, etc. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Ability to work collaboratively in a team environment.

This role demands a dynamic marketing leader with a strong focus on performance and growth, driving customer acquisition, engagement, and retention for our product. Key Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences. Work closely with product teams to integrate marketing initiatives into the product roadmap. Performance Marketing Execution: Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms. Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement. Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI. Data-Driven Decision Making: Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization. Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics. Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention: End-to-end ownership of the funnel and optimization of the same in alignment with business objectives. Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty. Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement. Collaboration and Leadership Reporting: Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives. Take end responsibility for cadences and metrics reporting as well as business team liaison. Scaling the Product: Focus on rapidly scaling the product's user base through targeted and high-impact marketing strategies. Identify new opportunities for growth, including regional expansion and partnerships. Preferred Skills & Qualifications: Minimum 4-5 years of experience in performance marketing , preferably in a high-growth tech environment or consumer-focused mobile app. Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses. Experience with digital marketing platforms and concepts (E.g., Google Ads, Facebook Ads, Instagram). Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.) . Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO) . Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing. MBA or equivalent from a top-tier business school (preferred) . Strong analytical mindset with a focus on measurable results and data-driven decision-making. Creative problem-solver who can think outside the box to find new marketing opportunities. Excellent communication and leadership skills with the ability to collaborate with diverse teams. Results-oriented with a passion for scaling businesses and achieving ambitious growth targets.

Responsibilities: Coordinate projects across various ongoing marketing initiatives Support and contribute to strategic marketing activities across multiple channels Develop and implement a comprehensive multi-channel marketing strategy Manage relationships with external marketing support partners and vendors Track and report KPIs for marketing campaigns to measure effectiveness Create and execute a content management plan aligned with marketing objectives Write marketing messages for both online and offline campaigns Drive performance marketing initiatives focused on lead generation Facilitate internal socialization of marketing ideas across teams and stakeholders Conduct market research to uncover new trends and opportunities Analyze consumer behavior data such as web traffic, search rankings, and engagement metrics Prepare marketing and sales reports, including insights like conversion rates Assist in planning and organizing promotional events and campaigns Collaborate with design and content teams to develop marketing materials and collateral Maintain organized records of marketing metrics and past campaign performance Monitor and analyze competitor marketing strategies and performance