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2.0 - 4.0 years
5 - 6 Lacs
Hyderabad
Work from Office
As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.
Posted 1 month ago
2.0 - 5.0 years
3 - 5 Lacs
Gurugram, Chennai
Work from Office
Key Responsibilities Digital Marketing: Utilize advanced digital marketing tools and platforms to create visibility and to do demand generation for products and solutions Event Management: Plan and manage small and large-scale events, especially concept based, CXO summits and influencers connect. Market Research: Conduct market research to understand market landscape and opportunities and to inform marketing tactics. Budget Management: Develop and manage marketing budgets and conduct cost analysis and to keep track of data for internal and external audit. Social Media: Enhance brand visibility and engage with the target audience through organic and paid Ads. Project Management: Oversee projects involving multiple departments and large teams. Strategic Relationships: Build and maintain strong stakeholder relationships. Performance Tracking: Identify, track, and analyze KPIs to measure marketing effectiveness. Industry Trends: Stay updated with industry trends and client expectations. Technology & Distribution: Provide insights for marketing technology solutions and leverage experience in distribution or channel marketing. Lead Generation: Develop and implement lead generation strategies to drive business growth Key Requirements Engineering Graduate preferred else should be a Science Graduate Should be currently into Marketing of IT products, especially Software Candidates working in a similar profile for a large IT Reseller can be looked at also. Candidate should ideally be from Chennai or from a neighbouring city or state looking to re-locate to Chennai Should have good communication skills in English and capable of interacting with Clients (OEMs) Should be excel savvy and a technology lover someone who has a natural love for things technology and be conversant/willing to adapt to MarTech. Willing to undertake Travel as and when required.
Posted 1 month ago
4.0 - 6.0 years
4 - 6 Lacs
Gurgaon / Gurugram, Haryana, India
On-site
As a Senior Digital Marketing Associate, you'll be a key player in shaping our digital presence and driving our brand's success across multiple channels. You'll collaborate with a talented team of cross-functional marketers and our digital agency partners to execute performance marketing campaigns across programs. Your collaborative spirit and meticulous attention to detail will be essential as you manage and optimize campaigns that resonate with our audience and help achieve our business goals. What you'll do Media/Agency Management Execute digital media campaigns to ensure they meet brand objectives and optimize performance to achieve target goals. Work closely with the agency to ensure successful delivery and alignment with company goals. Performance Optimization Analyze campaign performance data to identify areas for improvement and implement data-driven optimization strategies to improve campaign performance. Implement A/B and multivariate testing to refine ad copy, creatives, and targeting strategies for maximum impact. Platform Expertise Execute LinkedIn, Meta, Programmatic (Demandbase), and Google Ads. Collaborate with internal stakeholders to ensure alignment with business objectives. Budget Management Optimize campaign budgets to ensure maximum ROI. Execute campaigns to drive lead generation, website visits, and awareness by utilizing data and improving ROI. Collaborative Stakeholder Engagement Work hand-in-hand with internal stakeholders to deliver campaigns on time and in accordance with campaign objectives. Respond promptly to campaign inquiries across the team to ensure everyone is aligned on expectations. Ensure quality across all deliverables. Data-Driven Insights Analyze campaign performance data (such as impressions, clicks, conversions, etc.) and competitive intelligence to provide actionable insights and recommendations for continuous improvement. Report on outcomes & insights to improve campaign performance. Competitive Analysis Conduct thorough research and analysis of competitors to inform and refine our paid campaign strategies. What you'll bring 4-6 years of experience in performance marketing, digital campaign management, or a related field. Experience working in a large, global organization is a plus. A degree in marketing, digital technologies, or a related field, with a strong academic record. Proven experience in LinkedIn ads, Google ads, and programmatic (Demandbase) ads and campaign management, either directly or through agency collaboration. Familiarity with digital ad formats, including display, native, and video. Strong analytical and problem-solving skills, with the ability to interpret data to drive informed decisions. Excellent communication and project management skills, with the ability to work collaboratively with internal stakeholders and agency partners. Motivation and initiative to continually improve campaign effectiveness. Obsessive attention to detail. Solid use of MS Excel, PowerPoint, and Word. Exceptional written and verbal communication skills. Ability to flex schedule to collaborate with US team members during evening hours.
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. We are seeking an experienced Performance Marketing Manager to lead our performance marketing team that handles social paid and organic, display, programmatic and aggregator marketing. This is a results-driven role that bridges the gap between marketing strategy and execution to ensure successful campaign delivery and optimization. As a Performance Marketing Manager, you will oversee the planning, implementation, and optimization of performance-based marketing initiatives across multiple channels. The ideal candidate has a strong understanding of digital marketing metrics, analytics tools, and campaign management methodologies, enabling them to manage cross-functional teams and drive marketing success effectively. This is an exciting opportunity for someone passionate about data-driven marketing and delivering measurable results. Key Responsibilities Strategic Leadership Develop and execute comprehensive global strategy for all performance marketing channels including social, display, programmatic and aggregator platforms Optimize channel performance for key traffic KPIs across paid, organic and owned media Establish and manage performance marketing budget allocation across channels and regions based on ROI potential Facilitate cross-functional collaboration with Digital, Finance, and Global Components teams to ensure alignment with broader business objectives Conduct regular performance reviews (quarterly and monthly) to identify optimization opportunities and implement strategic pivots Evaluate and refine marketing processes, standards, and technologies to maintain alignment with evolving business goals Manage vendor relationships and contracts with third-party partners and aggregator platforms Operational Excellence Ensure all performance channels support and align with the companys global marketing strategy Design and implement data-driven acquisition campaigns to maximize revenue and ROI Provide mentorship and professional development to channel specialists to drive both individual growth and channel performance Oversee financial processes for all marketing channels, including purchase orders and vendor payments Lead the implementation and continuous improvement of marketing processes and technologies Apply analytical insights to optimize campaign performance across all channels Manage third-party and aggregator partnerships to ensure successful execution of marketing agreements Collaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives What we are looking for Required Skills and Qualifications 3-5 years of experience specifically leading performance marketing teams Proven experience in performance marketing across social, display, programmatic, and aggregator channels Demonstrated success building and scaling acquisition campaigns with measurable ROI impact Hands-on experience with major marketing platforms including Facebook Business Manager and Google Ads Advanced data analysis capabilities with ability to extract actionable insights from complex datasets Strong knowledge of digital marketing platforms, analytics tools, and attribution models Experience leading and developing marketing teams Experience managing international/regional marketing strategies Continuous learner who embraces feedback and drives improvement. Champion of process excellence to enable organizational maturity. Collaborative mindset with ability to work effectively across organizational boundaries Proven ability to manage multiple priorities in a fast-paced environment Excellent project management and organizational skills Experience with marketing automation and CRM platforms Strategic and creative problem-solving approach with adaptability to changing market conditions Expertise in advanced marketing attribution methodologies and optimization techniques Proven ability to increase marketing effectiveness and efficiency Experience with change management and organizational development
Posted 1 month ago
7.0 - 12.0 years
15 - 25 Lacs
Bengaluru
Work from Office
Role & Responsibilities We're looking for someone who is obsessed with performance, deeply analytical, and readyto hustle. This role involves running paid campaigns and tracking performance across the entire marketing funnel. The right fit will bring together media strategy, analytics, email automation, and sales alignment to unlock growth loops across Kazam's software stack. Roles and Responsibilities: Campaign Strategy & Execution- Plan, launch, and optimize full-funnel paid campaigns (Google Search, LinkedIn, Meta) Build channel-specific messaging and creative briefs with the brand team Own and optimize Kazams presence across third-party platforms (e.g., marketplaces, product listing sites, aggregator portals) to drive qualified inbound interest. Funnel Analytics & Sales Tracking- Set up UTM structures, event-based conversion goals, and attribution models Monitor lead flow quality across CRM and work with sales to ensure funnel hygiene Design and deploy automated email sequences for nurture and reactivation Growth Experiments- Launch rapid tests on new channels, tools, and landing pages Experiment with AI tools, chat integrations, and automated workflows for scale. Tools you should know- Ads: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager Analytics: GA4, Google Tag Manager, GSC, Hotjar CRM/Email: HubSpot, MailChimp Ideal Candidate 2+ years of experience in digital/performance marketing, ideally in B2B SaaS or growth-stage startups Experience working with sales/BD teams to optimize lead quality Ability to think in funnels, test relentlessly, and track every click and conversations Love for automating tasks, uncovering insights from dashboards, and working with new tools. What’s In It For You: A high-growth, impact-first environment in India’s most promising climate-tech startup Autonomy to shape the growth strategy across paid, email, and sales funnels Work with an ambitious team solving problems at the intersection of energy and mobility.
Posted 1 month ago
5.0 - 7.0 years
0 - 3 Lacs
Hyderabad, Chennai, Bengaluru
Work from Office
Job Title : Digital Marketing Manager Job description The Digital Marketing Manager will be a client-facing leader responsible for developing and executing comprehensive digital marketing strategies. This role involves collaborating with clients to understand their business objectives, creating and implementing marketing plans, and delivering measurable outcomes. The ideal candidate is a creative thinker with expertise in SEO, SMO, Google Ads, content marketing, and affiliate marketing, coupled with excellent communication and project management skills. Key ResponsibilitiesClient Engagement Serve as the primary point of contact for clients, attending in-person meetings to understand their business goals, challenges, and requirements. Build and maintain strong client relationships by providing regular updates, insights, and reports on campaign performance. Translate client objectives into actionable marketing strategies and plans. Strategic Planning and Execution Develop and implement comprehensive brand marketing strategies tailored to each client's unique needs and target audience. Create and manage digital marketing campaigns across multiple channels, including SEO, SMO, Google Paid Ads, and affiliate marketing. Oversee the planning and execution of affiliate marketing programs to expand client reach and boost ROI. Content Development and Marketing Lead content creation efforts, including writing, editing, and optimizing blogs, articles, social media posts, and other marketing collateral. Collaborate with creative teams to design visually appealing content for social media and digital campaigns. Ensure all content aligns with the clients brand voice, values, and target audience. Performance Analysis Monitor and analyze key performance indicators (KPIs) to assess the success of marketing campaigns. Prepare detailed performance reports with actionable insights and recommendations for clients. Use data-driven approaches to continuously improve campaign strategies. Team Collaboration Work closely with internal teams, including design, development, and analytics, to deliver cohesive marketing solutions. Coordinate with clients' internal teams to ensure alignment on goals and deliverables. Market Trends and Innovations Stay updated on the latest trends and technologies in digital marketing. Identify opportunities for innovation and recommend new tools and strategies to clients. Qualifications and SkillsEducational Background Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus. Professional Experience 7+ years of experience in digital marketing, with at least 4 years in a client-facing role. Proven track record of managing successful SEO, SMO, Google Ads, content marketing, and affiliate marketing campaigns. Technical Skills Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz), Google Ads, and social media marketing platforms. Strong understanding of analytics tools like Google Analytics and reporting dashboards. Experience with affiliate marketing platforms and strategies. Soft Skills Exceptional communication and interpersonal skills, with the ability to present ideas clearly and persuasively to clients. Strong organizational and project management skills, with the ability to manage multiple projects simultaneously. Creative thinking and problem-solving abilities. Other Requirements Ability to attend in-person client meetings and events as required. Experience working in a fast-paced, client-driven environment. Demonstrated ability to meet deadlines and deliver measurable results.
Posted 1 month ago
0.0 - 1.0 years
0 Lacs
Gurugram
Work from Office
Profile Summary We are looking for a dynamic and creative Digital Marketing Intern to join our team for a 6-month internship. This is an excellent opportunity to gain hands-on experience in managing digital campaigns, handling social media platforms, and growth strategies. Key Roles and Responsibilities Assist in planning, executing, and optimizing digital marketing campaigns across Google Ads, Meta Ads, and other paid media. Create, schedule, and manage social media content (LinkedIn, Instagram, Facebook, etc.). Support SEO efforts including keyword research, content optimization, and backlink building. Monitor and report on performance metrics using tools like Google Analytics, Meta Business Suite, etc. Conduct competitor and market research to identify trends and opportunities. Contribute to brainstorming sessions for creative growth strategies. Knowledge and Skills Required Education: Any Masters or PGDM Experience: Prior internship or project experience in digital marketing (Preferred but not mandatory) Duration: 6 Months Basic understanding of Meta Ads Manager and ad campaign structure. Good communication skills and a creative mindset. Proficiency in using Canva for creating posts, stories, and marketing assets. Ability to work independently and take ownership of assigned tasks. Ability in managing social media accounts and handle the audience.
Posted 1 month ago
0.0 - 3.0 years
1 - 4 Lacs
Gurugram
Work from Office
Key Responsibilities: Paid Ad Campaign Management: Plan, execute, and optimize Google Ads, Facebook Ads, Instagram Ads, and other paid channels to drive online sales and brand awareness. Keyword & Audience Targeting: Conduct research and develop targeting strategies for paid campaigns, ensuring maximum ROI. A/B Testing & Optimization: Continuously test ad creatives, landing pages, and campaign structures to improve conversion rates. Budget Management: Allocate and optimize marketing spend across multiple channels to achieve business objectives. Performance Tracking & Reporting: Monitor key metrics like CTR, CPC, ROAS, CPA, and provide data-driven insights to improve performance. SEO & Organic Growth Support: Collaborate with the content and SEO teams to ensure synergy between organic and paid marketing efforts. Retargeting & CRM Integration: Implement and optimize remarketing strategies to enhance customer retention and lifetime value. Collaboration with Creative Team: Work closely with designers & copywriters to develop high-performing ad creatives and landing pages. Competitor Analysis: Keep an eye on market trends, competitor ads, and new digital marketing tools to stay ahead in the industry.
Posted 1 month ago
5.0 - 8.0 years
4 - 8 Lacs
Hyderabad
Work from Office
Performance Marketing : - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross - functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data- driven decision - making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data - driven insights for optimization. Branding JD : - Develop and implement brand strategies aligning with Aliens Group's vision. - Oversee consistent brand representation across all channels: digital, print, social media, events, and interactions. - Conduct market research for insights into customer preferences and competitor analysis. - Collaborate with Marketing and Creative teams to create compelling content and design assets. - Lead impactful marketing campaigns for new and existing projects, maximizing visibility. - Analyze marketing effectiveness for data - driven optimization of future strategies. - Monitor brand sentiment and respond promptly to maintain a positive image. - Build and maintain relationships with media partners, influencers, and industry stakeholders. - Manage the brand budget for cost - effective execution of marketing activities. - Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market. Desired Profile : - MBA/PGDM - Marketing from Top NIRF Ranked campus (IIM, IIT, NIT) - Proven experience as a Marketing Specialist preferably from real estate - Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting
Posted 1 month ago
6.0 - 8.0 years
8 - 10 Lacs
Kolkata
Work from Office
As a Manager Digital Marketing at Multicon Group, you will take full ownership of driving results oriented digital campaigns. Your goal will not be to simply generate leads, but to extract the highest ROI from every marketing rupee spent. You must bring a strategic, analytical, and creative mindset, with a keen eye for data interpretation, design aesthetics, and real-time optimizations. This is a high-impact role involving campaign execution, performance analysis, budget management, creative direction, and vendor collaboration across diverse industries. Key Responsibilities -Design, develop, and implement full-funnel performance marketing strategies to meet branding, awareness, and business objectives. -Define and continuously track KPIs like ROAS, CPC, CPA, CTR, CPM, bounce rates, and conversion rates. -Identify and build the right media mix for each vertical i.e. Realty, Fitness, Forex, etc. -Create and manage paid media campaigns across Google Ads (Search, Display, Video), Meta (Facebook & Instagram), LinkedIn, and third-party display networks. -Manage and optimize remarketing, lookalike audiences, and interest/behaviour-based targeting. -Conduct A/B testing across creatives, placements, audiences, and messaging. -Use Google Analytics, Meta Business Suite, and other tools to track multi-channel attribution and campaign effectiveness. -Create dashboards and performance reports for internal stakeholders. -Conduct RCA of underperforming campaigns and develop corrective plans. Work with creative teams to ensure ad creatives are visually appealing, effective, and platform appropriate. -Guide graphic designers with clear briefs, feedback, and references, from artwork to video snippets. -Review and approve visual and written content ensuring high quality, brand alignment, and attention to detail. -Coordinate with SEO, content, and social media teams for cohesive execution. -Collaborate with print, magazine, and media vendors for integrated campaigns. -Negotiate competitive rates and value-driven deliverables from media partners. -Manage digital marketing spends with a sharp focus on ROI. -Allocate budgets across channels based on performance projections. -Monitor and control costs, ensuring campaigns stay within budget. -Set up and optimize email marketing campaigns, including EDMs, loyalty, and drip campaigns. -Use automation tools (Mailchimp, HubSpot, etc.) to nurture prospects and engage users. -Implement feedback loops and user journey improvements across channels. -Lead monthly and quarterly performance reviews with stakeholders, presenting insights, ROI analysis, and action plans.
Posted 1 month ago
3.0 - 8.0 years
7 - 17 Lacs
Gurugram
Work from Office
Location: Gurgaon (Work from Office) Department: Marketing & Growth Reports To: Founder Experience: 3+ years post-MBA or 4+ years post-B.Tech Education: Tier-1 College Preferred (IIT, IIM, ISB, NIT, etc.) Company: BOULT About BOULT: BOULT is a leading Indian consumer tech brand redefining the wearables and audio category. With innovation at our core and a D2C-first approach, we are building one of Indias most loved lifestyle brands. Our journey is fueled by data, design, and deep consumer understanding — and we are just getting started. Role Overview: We are looking for a highly analytical and agile Performance Marketing & D2C Manager to lead digital customer acquisition and drive growth through BOULT’s D2C platforms. The ideal candidate combines sharp analytical acumen with creative problem-solving and has prior experience working with fast-paced, consumer-first D2C brands. Key Responsibilities: Performance Marketing & Acquisition Strategize and execute ROI-driven campaigns across Google Ads, Meta Ads, YouTube, and Affiliate channels. Manage budgets effectively to optimize CAC, ROAS, LTV , and funnel conversion metrics. Coordinate with internal teams to produce high-impact ad creatives and landing pages. Continuously test, iterate, and scale campaigns based on real-time data. D2C Growth & Ecommerce Management Drive end-to-end growth for boultaudio.com and app (if applicable), including traffic, conversions, and revenue. Collaborate with design, tech, and product teams to improve user journey, AOV, cart-to-purchase conversion , and page speed. Own merchandising strategy, product visibility, and on-site campaigns. Leverage consumer data to drive retention and repeat purchases through CRM initiatives (Email/SMS/Push). Analytics & Reporting Build and maintain dashboards using Google Analytics (GA4), GTM, Meta Business Manager , etc. Monitor daily, weekly, and monthly performance KPIs and report to leadership. Extract actionable insights from performance data to optimize campaigns and influence cross-functional strategy. Team Management Lead and mentor a small team of performance marketers and analysts. Coordinate with external agencies or consultants (if any) to ensure alignment and timely delivery. Who You Are: Highly data-driven , number-savvy , and capable of making decisions based on facts, not assumptions. Thrive in high-growth , fast-paced environments with a strong bias toward execution. Able to think on the spot , adapt quickly, and manage multiple moving pieces. Have strong attention to detail and the ability to zoom out for strategic thinking. Qualifications: 3+ years post-MBA or 4+ years post-B.Tech from a Tier-1 institute (IIM/IIT/ISB/NIT/FMS etc.). Prior experience in a D2C-first brand (consumer electronics/lifestyle/ecommerce preferred). Hands-on experience with Google Ads, Meta Ads , analytics tools, and campaign optimization. Proven success managing performance marketing budgets and ecommerce growth targets. Experience in leading teams and collaborating across departments. Why Join BOULT? Opportunity to work directly with the founder and leadership team. Own critical growth levers for one of India’s fastest-growing D2C brands. Culture of speed, ownership, and innovation. Competitive compensation, learning opportunities, and fast-track growth.
Posted 1 month ago
3.0 - 6.0 years
7 - 12 Lacs
Hyderabad
Work from Office
We're seeking a strategic Digital Marketing Lead with 3-6 years of experience to head our digital marketing efforts. You'll lead and mentor both our Digital Marketing Team and Graphic Design Team , drive our overall digital strategy, and manage significant budgets. Key Responsibilities: Lead & Mentor Teams: Directly manage and inspire both Digital Marketing and Graphic Design teams. Strategic Planning: Develop and execute comprehensive digital marketing strategies. Budget Management: Oversee and optimize substantial digital marketing budgets. Paid Media Expertise: Lead and optimize large-scale campaigns on Google Ads and Meta Ads . Performance Analysis: Track, analyze, and report on all digital marketing KPIs. What We're Looking For: Bachelor's degree in Marketing, Computer Science, Information Technology, or a related quantitative field. 3-6 years of digital marketing experience , with a minimum of 2 years in a leadership/team management role . Proven ability to manage both marketing and design teams effectively. Expert-level proficiency in managing and optimizing complex ad campaigns on: Google Ads (Search, Display, Video, Shopping, Performance Max) deep understanding of bidding strategies, conversion tracking, GTM integration, and audience segmentation. Meta Ads (Facebook, Instagram, Audience Network) – expertise in pixel implementation, CAPI, advanced targeting, A/B testing frameworks, and catalog sales. Demonstrated experience with large-scale budget allocation, forecasting, and ROI optimization. Familiarity with marketing automation platforms (MAPs) and CRM integrations. Strong analytical, problem-solving, and data interpretation skills. Excellent leadership and communication abilities.
Posted 1 month ago
5.0 - 10.0 years
15 - 30 Lacs
Mumbai
Work from Office
About the Role As Performance & Growth Manager for Research360, youll own the customer acquisition, engagement and monetization roadmap for our flagship research platform. Youll blend data-driven performance marketing with growth experimentstesting new channels, optimizing funnels and personalizing touchpointsto help millions of DIY investors discover, engage with and subscribe to R360s in-depth stock reports and calls. What Youll Do Develop and execute end-to-end performance campaigns (SEM, display, social ads, affiliate) that hit CAC, LTV and ROI targets Define the growth funnelfrom awareness to activation to retentionand run experiments (A/B tests, landing-page variants, drip emails, push notifications) to improve conversion at each stage Build and optimize onboarding flows, trial-to-paid journeys and upsell paths using behavior-based triggers and personalized content recommendations Leverage analytics tools to track key metrics (CPL, CVR, churn rate, ARPU), diagnose funnel leaks and surface actionable insights for cross-functional teams Partner with product, design and content teams to launch features (e.g. watchlists, personalized dashboards) that drive engagement and reduce churn Scale referral and loyalty programs by designing incentives, tracking program performance and iterating on mechanics to maximize word-of-mouth growth Manage budgets, forecasting and vendor relationships to ensure efficient spend and clear reporting on campaign performance Who You Can Be A growth hacker with 35 years of hands-on experience in performance marketing for subscription or SaaS products A data-obsessed analyst who builds reports, cohorts and dashboards to turn raw data into optimized tactics An experimenter comfortable designing, running and interpreting A/B tests across web and mobile channels A product-minded marketer who collaborates with engineering and design to embed growth loops into the user experience A storyteller who crafts clear, persuasive copy for ads, landing pages and in-app messages A budget strategist who balances short-term ROI with long-term customer value
Posted 1 month ago
6.0 - 10.0 years
8 - 15 Lacs
Hyderabad
Work from Office
Digital Marketing/ Performance Marketing JD: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization. Branding JD: - Develop and implement brand strategies aligning with Aliens Group's vision. - Oversee consistent brand representation across all channels - digital, print, social media, events, and interactions. - Conduct market research for insights into customer preferences and competitor analysis. - Collaborate with Marketing and Creative teams to create compelling content and design assets. - Lead impactful marketing campaigns for new and existing projects, maximizing visibility. - Analyze marketing effectiveness for data-driven optimization of future strategies. - Monitor brand sentiment and respond promptly to maintain a positive image. - Build and maintain relationships with media partners, influencers, and industry stakeholders. - Manage the brand budget for cost-effective execution of marketing activities. - Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market. Desired Profile : - MBA/PGDM from Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or equivalent field. - Proven experience as a Marketing Specialist preferably from real estate. - Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures. - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting.
Posted 1 month ago
6.0 - 10.0 years
12 - 20 Lacs
Gurugram
Work from Office
a Candidates with a travel backgroundRole & responsibilities Develop and implement comprehensive marketing strategies to promote travel packages and services. Manage digital marketing campaigns including SEO, SEM, social media, email marketing, and influencer partnerships. Plan and oversee offline marketing activities such as travel expos, print media, and event sponsorships. Conduct market research to identify trends and customer insights; apply findings to campaigns. Collaborate with the product and sales teams to create compelling travel offerings. Monitor and analyze campaign performance; generate reports and optimize ROI. Manage marketing budgets and ensure cost-effective strategies. Oversee the production of marketing materials including brochures, videos, and blog content. Build and maintain relationships with travel bloggers, media, and other industry partners. Maintains and grows B2C and B2B business globally Launch, manage, and optimize affiliate and coupon marketing programs. Build strong relationships with coupon partners (e.g., CashKaro, GrabOn, CouponDunia), ensuring timely offers and visibility. Analyze partner performance and drive ROI-focused promotions Focuses on marketing initiatives to create customer loyalty and increase market share Focuses on building top line revenue by executing against the sales strategy Provides marketing channel mix (e.g. advertising (on and off line), promotions, public relations, direct mail, email, and demand generator links) planning as part of the Flight Business Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels Identify trends and implement solutions Increase B2C Ticket volume Candidate should be good in Online or Offline Marketing Meta Search Engine Management (Kayak, Wego, Skyscanner, etc.) Manage and optimize listings on metasearch platforms to maximize direct bookings. Oversee bidding strategies, product feed quality, and campaign reporting. Track metrics like CTR, CPC, CPA, and conversion rates to improve performance CRM, Email, WhatsApp, RCS, and SMS Campaigns Create and manage direct communication campaigns using email, WhatsApp, RCS, and SMS. Segment users and personalize messaging to improve engagement and booking rates. Collaborate with tech and content teams to automate and optimize user journeys. Performance Tracking & Optimization Analyze campaign performance and conversion funnels. Conduct A/B testing, generate insights, and continuously optimize campaign ROI. Maintain weekly/monthly dashboards and reports. Should have a solid background in travel or e-commerce marketing, with experience managing partners like Kayak, Wego, Skyscanner, and coupon platforms such as CashKaro, GrabOn, CouponDunia, etc., while also running high-performing campaigns across email, WhatsApp, SMS, and RCS. Cross-functional Collaboration Partner with product, tech, design, and analytics teams to ensure smooth execution. Ensure consistent brand messaging across all channels and platforms. Stay ahead of travel industry trends and competitor strategies. The ideal candidate should have a solid background in travel or e-commerce marketing, with experience managing partners like Kayak, Wego, Skyscanner, and coupon platforms such as CashKaro, GrabOn, CouponDunia, etc., while also running high-performing campaigns across email, WhatsApp, SMS, and RCS. Added Advantage Experience with tools like MoEngage, WebEngage, CleverTap, Salesforce Marketing Cloud. Familiarity with SEO, paid media, and other digital performance channels. Knowledge of OTA technology stack, inventory feeds, and tracking system. Preferred candidate profile - 10 years of hands-on experience in online Marketing with Travel or OTA, Ecommerce Segment Bachelor's or Master's degree in Marketing, Business, or related field. Good analytical and numeric skills for fast data crunching. High level of motivation, determination and commitment. A strong command of both written and spoken English is required; additional languages an asset. Proven experience managing metasearch partners (e.g., Kayak, Sky scanner, Ego). Strong understanding and working experience with coupon and cashback platforms. Hands-on with email/SMS/WhatsApp/RCS tools and customer engagement platforms. Excellent communication, negotiation, and campaign execution skills. Data-driven with strong analytical and reporting capabilities. Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed Proficient computer skills including but not limited to Microsoft Word, PowerPoint, Excel, and Outlook Must be able to work a flexible schedule including night, weekends and holidays Candidate from Travel Background can only apply for this position.
Posted 1 month ago
3.0 - 5.0 years
0 - 3 Lacs
Gurugram, Delhi / NCR
Work from Office
Role & responsibilities : Job Title: Performance Marketer Location: Gurugram Experience Required: Minimum 3 years Employment Type: Full-Time Salary: 40k to 50k About the Role We are looking for a data-driven Performance Marketer to join our growing marketing team. You will be responsible for strategizing, executing, and optimizing digital campaigns across various paid channels to drive traffic, conversions, and ROI. The ideal candidate has at least 3 years of hands-on experience in paid digital marketing and thrives in a fast-paced, results-oriented environment. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and programmatic channels. Manage advertising budgets effectively to meet ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) targets. Conduct A/B testing on creatives, copy, targeting, and landing pages to improve campaign performance. Use tools like Google Analytics, Meta Ads Manager, and other performance dashboards to monitor and report on campaign performance. Analyze user behavior and funnel performance to identify areas for improvement and implement data-driven changes. Collaborate with content, design, and product teams to create high-converting assets and landing pages. Stay current with industry trends, algorithm updates, and emerging platforms to identify new growth opportunities. Requirements Minimum 3 years of proven experience in performance marketing or digital advertising. Hands-on experience with Google Ads, Facebook/Meta Ads Manager, and other paid media platforms. Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager, and attribution platforms (e.g., Mixpanel, Segment). Proficiency in A/B testing, audience segmentation, and funnel optimization. Excellent understanding of key performance metrics (CPC, CPA, ROAS, LTV, CTR, etc.). Ability to work independently and manage multiple campaigns simultaneously. Strong communication skills and attention to detail. Preferred Qualifications Experience in eCommerce, SaaS, or D2C industries. Certification in Google Ads and/or Meta Blueprint. Familiarity with marketing automation and CRM. Interested can Contact 9205557266 Laxmi HR
Posted 1 month ago
1.0 - 2.0 years
3 - 4 Lacs
Hyderabad, Pune, Bengaluru
Work from Office
About Nurim Technologies Pvt. Ltd. (NurimTech.ai): NurimTech.ai is a fast-growing AI and cloud strategy company headquartered in Pune, India, with business registrations in the US and UK. Founded by professionals from Microsoft, AT&T, and Veritas, we focus on: AI & Cloud Consulting Executive Hiring (in partnership with Antal International) Corporate Training & Capability Building (in partnership with Henry Harvin Education) We operate with a people-first, innovation-driven philosophy and are building global capabilities in EdTech and AI. Website: www.nurimtechai.com LinkedIn: linkedin.com/company/nurimtech-ai About Our Official Partner Henry Harvin Henry Harvin is one of the top-ranked EdTech companies in India and globally, offering 800+ professional certification programs across 27+ categories. With over 3,00,000 learners and 7000+ monthly classes, they serve both individuals and enterprise clients in India, the US, and the Middle East. www.henryharvin.com Role Overview: We are hiring a Marketing Executive - Digital Campaigns to lead and support digital outreach for Henry Harvin's training programs and NurimTech's strategic consulting offerings . You will work on: B2C campaigns (India) promoting certification programs B2B campaigns (India, US, UK) supporting NurimTech's consulting and training offerings You'll join an active team with BDAs already onboard and collaborate closely with the founders. Key Course Offerings to Promote: PMP Lean Six Sigma Language Courses Digital Marketing AI & Data Analytics Custom Training for Corporate Clients ; and any future additions from Henry Harvin's 800+ certification offering list Key Responsibilities: Campaign Management: Plan and run Google Ads , Meta (Facebook/Instagram) , and YouTube Ads Execute keyword research, A/B testing, and landing page optimization Coordinate with design and SEO teams to deliver high-performing assets Marketing Outreach: Run B2C digital campaigns for Henry Harvin courses Execute B2B lead-generation campaigns for NurimTech & Henry (email, LinkedIn) Support international outreach in US and UK markets Reporting & Strategy: Track KPIs (CPC, CTR, CPL, etc.) and optimize campaigns Analyze marketing funnel performance and implement improvements Present regular reports to company leadership Skills & Experience Required: 1.6 to 2 years in digital marketing (preferably EdTech, SaaS, or consulting) Hands-on experience with Google Ads, Facebook/Instagram Ads, SEO, CRM tools Strong verbal and written English skills Able to work independently and meet campaign KPIs Eligibility & Requirements: Must have a personal working laptop Must be based in: • Pune (On-site only) • OR Bangalore / Hyderabad (Remote considered only for exceptional profiles) No relocation benefits or allowance provided for this role Notice period: Immediate to max 2 weeks preferred Working Days & Hours: Monday to Saturday | 10:00 AM to 7:00 PM IST| Sunday as fixed off Note: We operate with a close-knit start-up culture where cross-functional alignment is key. Occasional flexibility is expected during campaign peaks or critical delivery windows. Compensation & Benefits: Fixed Pay: INR 30,000 to INR 35,000/month (based on experience & skill match) Annual performance review with potential for salary increment Annual bonus may be considered for high performers No incentives as this is a fixed-pay role Flexible exposure across EdTech + AI/Consulting domains across India, USA & UK Why Join Us? Work with a vision-driven startup and a top 100 global EdTech brand Join a growing team of BDAs and campaign managers Learn from leaders with backgrounds at Microsoft, AT&T, and Atlassian Help drive India-to-global brand presence for AI, Training & Tech Contribute to fast-paced marketing across EdTech, consulting, and AI About the Founder: This role offers a chance to work closely with our Founder & CEO of NurimTech.ai. He is an ex-Microsoft leader , AI and Cloud Transformation expert , and an MBA (AI) graduate from O.P. Jindal Global University . With 19+ years of global leadership experience across Microsoft, Veritas, AT&T, and Atlassian , he brings deep expertise in digital strategy, enterprise technology, and innovation consulting. He is passionate about building purposeful, high-impact teams , and shaping the future of AI-first, cloud-first organizations through leadership, upskilling, and technology. You're encouraged to visit and connect with the founder on LinkedIn: https://www.linkedin.com/in/julkar-bagwan-76b8b665/
Posted 1 month ago
2.0 - 3.0 years
9 - 14 Lacs
Bengaluru
Work from Office
Who are we looking for First-principle problem solver who is passionate about problem solving with the help of data. Eager to learn and drive growth at scale in a cost efficient manner. If you’re a curious mind and a sharp individual with strong analytical skills, then you’d fit right in with us. Deep functional knowledge in the performance marketing space is a plus. Why PhonePe You’ll own the growth marketing for multiple areas within a broader function in PhonePe. You get to be part of a hyper-growth start-up and work closely with leadership on strategic problem statements and business decisions that impact 600M+ people. You’ll get to interact with some of the smartest professionals that the country has to offer and get exposure to all facets of building a product and at scale. In this role, you’ll be working for our Performance Marketing Team. This function is responsible for acquiring new customers while meeting Business KPIs for PhonePe - Indus App Store The gig Own the entire acquisition strategy and marketing activities. The function is responsible for driving performance marketing activities through various channels - Google Adwords, Facebook Manager, Preburn Partnerships and Networks. This will also encompass ensuring tech product integrations for last click attribution and necessary events tracking for CPX optimisation. Collaborate closely with the business, product functions to understand the business problem and translate them into the right problem statement Collaborate with analytics, marketing product, design, compliance & finance functions on a regular basis to ensure end to end planning, reporting, management & execution. Work with the analytical team to generate new insights & and work on a holistic research to identify new problems. Understand perf channels capability and limitations to suggest a solution of identified problems. Solution should be realistic along with ROI and impact analysis. Have strong communication and negotiation skills for vendor selection, management & pricing decisions. Assertive enough to command our requirements with external and internal stakeholders Have a strong problem solving mindset and be able to apply the right analytical approach for solving the same. Be able to influence stakeholders across various functions to drive initiatives & data driven decision making Be an integral part of the pod strategy and go beyond being a marketing counterpart Job requirements Engineering or MBA graduate from Tier 1 college 2 to 3 years of experience in performance marketing or any analytical roles Strong problem solving & analytical skills Penchant for business & curiosity to understand how the product works Understanding of attribution mechanism, event tracking, product integrations & optimization frameworks. Basic understanding of data structure, storage and flow across engineering systems in order to be able to manage product integrations and raise appropriate requests with analytics Understanding of performance marketing principles, law of diminishing return and elasticity. Understanding of A-B frameworks & time series analysis Experienced in running Google Ads, Facebook Ads Manager, IOS search Ads is preferred Experienced in using third party attribution tool such as Appsflyer/Singular/Adjust (any one) is preferred Experience in Affiliate Marketing & ad fraud prevention is a plus PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog. Life at PhonePe PhonePe in the news
Posted 1 month ago
7.0 - 12.0 years
11 - 16 Lacs
Bengaluru
Work from Office
The Analytics Specialist at Reuters is responsible for delivering data-driven solutions to enhance web analytics insights and marketing performance while understanding consumer behavior. This role requires hands-on experience with enterprise web analytics tools and a collaborative approach to translating business needs into actionable insights. About the role - The Analytics Specialist is responsible for delivering data-driven solutions to enhance web analytics insights and marketing performance while understanding consumer behavior Support ongoing site experience enhancements by collaborating with cross-functional teams to turn data into actionable insights Proactively identify new opportunities and analytics applications to recommend practical insights from site experience data Build, enhance and maintain ongoing reporting to monitor business trends Collaborate with internal stakeholders to integrate insights into the planning process About you- Bachelor's degree in business, strategy, statistics, decision science, or a relevant combination of education and experience 7+ years of proven experience in web analytics, digital marketing, and site optimization roles Experience with Adobe Analytics, Google Analytics, or similar web analytics tools and tag management tools Strong understanding of digital media, performance marketing, and emerging channels for customer acquisition and retention Proficient in Excel and PowerPoint Excellent communication skills with the ability to influence decision-makers and internal clients Critical thinking and problem-solving skills Excellent time management and ability to prioritize multiple work streams Nice-to-have - Experience with Customer Data Platforms (CDP) and Data Management Platforms (DMP) such as Segment, Tealium Audience Stream, and Adobe Audience Manager. #LI-SP1 Whats in it For You Hybrid Work Model Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
Posted 1 month ago
3.0 - 6.0 years
6 - 10 Lacs
Mohali
Work from Office
Job Title: Performance Marketing Manager Location: Mohali Job: Full-Time About Fitelo: Fitelo is a fast-paced Indian D2C Health-tech startup looking to hire senior talent. It is an AI powered online platform for weight loss and chronic disease management. The company was founded with a vision to help customers take the healthier route by eating right, staying active and building healthy habits. It has grown exponentially with strong unit economics and is now looking to expand its team across multiple roles. About the Role: Were looking for a Performance Marketing Lead with experience in scaling fast-growing D2C health and wellness brands such as Plix, Oziva, Kapiva, HealthifyMe, or Wellbeing Nutritionideally someone who has successfully solved funnel challenges for selling consumable healthcare products. The ideal candidate will have a proven track record in driving growth for products like ACV, detox teas, weight management supplements, or health devices. This is a high-impact role where you will own and execute performance marketing campaigns across Shopify, while also building and scaling our Amazon store to launch new products from scratch and drive significant revenue growth. Specifically, this role will involve: Plan and execute high-ROAS performance marketing campaigns across Meta, Google, Amazon, and other paid platforms. Lead Shopify-based eCommerce strategy – landing pages, CRO, funnel optimization. Handle Amazon growth strategy – ads, listings, conversion optimization. Work closely with creative and product teams to build high-converting ad creatives. Deep dive into analytics (Meta, GA4, Amazon Ads) to drive data-led decisions. Competitor benchmarking – identify top products, pricing, and offers from brands like Plix, Oziva, Kapiva, etc. Run A/B tests to optimize CAC and LTV. Ideal candidate will have: 2 – 4 years of experience in D2C health & wellness brands (must-have). Proven success in scaling products like ACV, detox teas, supplements, or health devices . Hands-on experience with Shopify , Meta Ads , Google Ads , and Amazon Ads . Strong understanding of D2C funnels and customer journeys. Ability to take ownership and build systems from scratch. Strong analytical skills, Excel/Sheets, GA4, and performance dashboards.
Posted 1 month ago
2.0 - 7.0 years
5 - 10 Lacs
Noida
Work from Office
We are looking for a dynamic Business Development Manager with a strong background in ASO services , affiliate marketing , and publisher acquisition . You should come from the vendor-side of the industry (ASO tool providers, affiliate networks, performance marketing agencies), with hands-on experience in driving installs and revenue through B2B partnerships. Key Responsibilities: Identify, pitch, and onboard publishers, traffic sources , and media partners for mobile app promotion. Negotiate and close ASO partnerships (featured listings, keyword pushes, editorial support). Drive CPI and CPS campaigns through affiliate or direct traffic channels. Maintain long-term relationships with publisher accounts and deliver growth targets. Work closely with the product and UA team to ensure campaign performance and compliance (Google Play/App Store). Requirements: Minimum 2 years of experience in business development for ASO services or affiliate marketing . Strong existing network of app review sites, incentive traffic sources, or loyalty platforms. Proven experience in user acquisition for mobile apps , especially in casino or gaming verticals . Strong negotiation and communication skills. Must be target-driven , self-motivated, and adaptable to a fast-paced digital environment. Whats In It For You: Competitive fixed salary (up to 1 Lakh/month) Uncapped commissions (Top performers earn 1L+ bonus/month) Opportunity to work in the fast-growing real money gaming segment reach me at: hrm@pulsetech.app / 7065493997
Posted 1 month ago
8.0 - 10.0 years
10 - 13 Lacs
Hyderabad
Work from Office
JOB Description: Position: Senior Performance Marketing Manager Location: Hyderabad Department: Marketing Reports To: GM- Marketing About the Role We are seeking a data-driven Senior Performance Marketing Manager to lead our digital acquisition strategy, driving scalable growth for our drone solutions (sales, subscriptions, and training programs) across rural and semi-urban markets. You will own end-to-end campaign execution, optimization, and reporting maximizing ROI while reducing Customer Acquisition Cost(CAC)in the agri-tech and smart farming space. Key Responsibilities Strategy & Execution: Develop and execute multi-channel performance marketing strategies (Google Ads, Meta, LinkedIn, YouTube, programmatic) to generate high-quality leads and conversions. Manage campaigns across search, display, video, and retargeting, tailored to rural/semi-urban audiences. Data & Optimization: Define and track KPIs (Return on Ad Spent, Customer Acquisition Cost, Cost per lead, Life time value) (ROAS, CAC, CPL, LTV) to measure channel effectiveness. Continuously optimize landing pages, creatives, and ad copies for higher conversion rates. Lead A/B testing frameworks and implement data-backed improvements. Collaboration & Alignment: Partner with sales, product, and regional teams to align messaging, targeting, and campaign timing. Leverage CRM (Zoho) and automation tools to nurture leads through the funnel. Market & Competitive Intelligence: Stay ahead of agri-tech/drone industry trends, competitor campaigns, and emerging digital innovations. Adapt strategies to cultural and behavioural nuances in Indian/global emerging markets. Budget & Reporting: Manage performance budgets efficiently, ensuring optimal spend allocation. Deliver regular performance reports to stakeholders with actionable insights. Requirements 8+ years in performance/digital marketing, preferably in Tech, Hardware, or agri-tech . Proven success managing high-budget campaigns (lead gen/e-commerce) with measurable ROI. Expertise in: Platforms: Google Ads, Meta Business Suite, LinkedIn Ads, programmatic. Analytics: GA4, Looker Studio, Hotjar, Excel/Sheets (pivot tables, formulas), BI tools. Deep understanding of rural/semi-urban marketing in India or similar emerging markets. Strong analytical mindset and ability to translate data into growth strategies. Excellent communication and cross-functional collaboration skills. Bonus: Experience in drones, IoT, or smart farming ; familiarity with marketing automation.
Posted 1 month ago
5.0 - 10.0 years
7 - 12 Lacs
Hyderabad
Work from Office
Mode : Work from Office Work timings : Tuesday-Monday 11-8PM Digital Marketing/ Performance Marketing JD: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization Branding JD: - Develop and implement brand strategies aligning with Aliens Group's vision. - Oversee consistent brand representation across all channels: digital, print, social media, events, and interactions. - Conduct market research for insights into customer preferences and competitor analysis. - Collaborate with Marketing and Creative teams to create compelling content and design assets. - Lead impactful marketing campaigns for new and existing projects, maximizing visibility. - Analyze marketing effectiveness for data-driven optimization of future strategies. - Monitor brand sentiment and respond promptly to maintain a positive image. - Build and maintain relationships with media partners, influencers, and industry stakeholders. - Manage the brand budget for cost-effective execution of marketing activities. - Stay updated on industry trends to bring innovative ideas and keep Aliens Group at the forefront of the real estate market. Desired Profile : - MBA/PGDM from Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or equivalent field - Proven experience as a Marketing Specialist preferably from real estate - Extremely comfortable with numbers and sales planning by preparing budgets and approving expenditures - Experience working on major digital marketing platforms like AdWords, Facebook, MMPs & tracking platforms. Knowledge of research tools such as SEMRUSH etc. - Experience in the executing mobile and web marketing campaigns and reporting Perks: - Learning Opportunity across levels and Professional growth. - Performance Incentives and Promotions. - Relocation Reimbursement and Bus Shuttle - 3 square meals a day
Posted 1 month ago
1.0 - 2.0 years
3 - 4 Lacs
Gurugram
Work from Office
Maintain day-to-day client contact for Search Engine Marketing (PPC) Responsible for understanding client goals and agency deliverables and campaign execution Day-to-day liaison with internal team members on Campaign developments Responsible for contributing ideas to grow the clients business Proactively providing the clients marketing plans with the greatest amount of value- added communication Format and prepare weekly search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text. Track, analyse and summarize program results and progress Help to prepare and research needed materials for client presentations and engagements Conduct research and fact-finding for reports, presentations and articles Perform keyword research and basic analysis, monitor progress of campaigns using various reporting tools Be able to clearly convey and explain search engine best practices to company associates and to clients. Training subordinates with the goal to make each member self- efficient and execute independently. Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences, logical and analytical approach while interpreting the numbers.
Posted 1 month ago
3.0 - 5.0 years
5 - 7 Lacs
Kolkata
Work from Office
We are looking for a full-time Google Ads Operations Manager who can independently manage and optimize high-performing campaigns across Search, Display, YouTube, and Shopping. The ideal candidate must be experienced, result-oriented, and capable of driving ROI without supervision. You will be responsible for planning, executing, tracking, and refining performance marketing campaigns using Google Ads tools and analytics platforms. Key Responsibilities: Strategize, set up, manage, and optimize Google Ads campaigns. Conduct keyword research, A/B testing, and audience targeting. Track and analyze ad performance using Google Analytics, Google Tag Manager, and Data Studio. Develop performance reports and present key findings and recommendations. Allocate budgets efficiently and ensure optimal ROI across campaigns. Stay updated with latest trends, algorithm changes, and platform updates. Manage Google Merchant Center and Shopping Feed (if applicable).
Posted 1 month ago
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