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2 Job openings at Trafficomm Digital Media
About Trafficomm Digital Media

Trafficomm Digital Media is a full-service digital marketing agency specializing in data-driven marketing solutions, SEO, and social media strategies.

App Marketing Manager/Specialist

Not specified

4 - 8 years

INR 6.0 - 10.0 Lacs P.A.

Remote

Full Time

Position: App Media Marketing Specialist Location: RemoteJob Description:We are seeking a highly motivated and creative App Media Marketing Specialist to join our team. In this role, you will be responsible for running dynamic campaigns aimed at increasing user engagement and driving growth for our mobile app. You will work closely with the marketing and product teams to create and implement strategies that resonate with our target audience, improve retention rates, and drive active usage.Key Responsibilities:Campaign Management: Design, execute, and optimize media campaigns across various digital platforms (social media, email marketing, paid media, etc.) to increase app engagement and user activity.Audience Segmentation: Analyze user behavior data to segment audiences effectively and tailor campaigns to the needs and preferences of different user groups.Creative Development: Collaborate with the creative team to develop compelling ad creatives, including banners, videos, and other media content that align with the apps branding and appeal to users.Performance Analysis: Monitor and track campaign performance using analytics tools. Identify trends, patterns, and areas for improvement to continuously optimize campaigns.Engagement Strategies: Develop and implement strategies to encourage higher engagement, such as referral programs, in-app promotions, and personalized offers.A/B Testing: Conduct A/B testing of creatives, messaging, and targeting strategies to determine the most effective ways to increase user interaction and retention.User Retention: Create campaigns and incentives that promote long-term app usage, drive repeat engagement, and improve customer lifetime value.Cross-functional Collaboration: Work with product, data, and design teams to ensure campaigns are aligned with product updates, new features, and the overall app growth strategy.Budget Management: Manage and allocate campaign budgets effectively across platforms, ensuring maximum ROI on paid media initiatives.Trend Monitoring: Stay up-to-date with industry trends, new marketing platforms, and app marketing best practices to ensure innovative campaign strategies.Requirements:Proven experience in mobile app marketing, digital marketing, or media buying.Strong understanding of user engagement metrics and KPIs related to app performance.Experience with mobile ad networks (e.g., Google Ads, Facebook Ads, etc.) and social media platforms.Familiarity with app analytics tools (e.g., Firebase, Mixpanel, Appsflyer).Excellent creative and communication skills, with the ability to create compelling campaigns.Ability to work collaboratively in a fast-paced, cross-functional team environment.Strong problem-solving skills and a data-driven approach to decision-making.Bachelors degree in marketing, business, or a related field (preferred).Benefits:Competitive salary and performance bonuses.Opportunity to work in a fast-paced, dynamic environment with a growing app.Professional development opportunities and training.Flexible work hours and remote work options.

Business Development (Digital Marketing)

Not specified

3 - 7 years

INR 0.5 - 1.5 Lacs P.A.

Remote

Full Time

Key Responsibilities: (We are only looking who has done Sales or Lead Generation in Middle East & Dubai Market)Business Development & Lead Generation:Identify, prospect, and develop new business opportunities in the digital marketing domain.Build and maintain strong relationships with potential and existing clients.Conduct market research to stay updated on industry trends, competitor activities, and potential clients.Generate high-quality leads through inbound and outbound marketing strategies.Develop and execute sales strategies to meet and exceed revenue targets.Client Consultation & Solution Selling:Understand the client's business needs and provide tailored digital marketing solutions to help them achieve their goals.Present digital marketing strategies and proposals to clients, effectively communicating the value proposition.Work closely with the delivery team to ensure that client requirements are met and executed flawlessly.Sales Pipeline Management:Manage the sales pipeline from prospecting to closure.Track and manage sales opportunities, ensuring timely follow-up and closure.Maintain accurate records of client interactions and sales activities in CRM software.Collaboration & Teamwork:Collaborate with the marketing team to create compelling content, presentations, and campaigns.Work with the technical and design teams to understand product offerings and present them effectively to clients.Provide feedback from clients to improve service offerings and marketing strategies.Reporting & Analysis:Provide regular reports on business development activities, sales pipeline, and revenue forecasts.Analyze performance metrics and adjust strategies to improve results.Keep track of market and industry changes to ensure the company stays competitive.Required Skills & Qualifications:Experience: 3 to 6 years of business development experience in the digital marketing or related technology space.Knowledge: Strong understanding of digital marketing strategies including SEO, SEM, social media, content marketing, email marketing, and PPC.Sales Expertise: Proven track record of achieving sales targets and developing long-term business relationships.Communication Skills: Excellent verbal and written communication skills. Ability to present complex ideas clearly and effectively to clients.CRM Proficiency: Experience using CRM software (e.g., Salesforce, HubSpot) to manage leads and track sales progress.Negotiation Skills: Strong negotiation and closing skills.Self-Motivated: Ability to work independently and manage time efficiently.Team Player: Willingness to collaborate and contribute to a positive, goal-driven team culture.Education: Bachelors degree in Business, Marketing, or a related field. An MBA is a plus.Preferred Skills:Experience in managing large accounts or working with high-profile clients.Knowledge of analytics tools (Google Analytics, SEMrush, etc.).Understanding of web development or software products related to digital marketing.Benefits:Competitive salary and commission structure.Health and wellness benefits.Career development and growth opportunities.A vibrant, creative, and collaborative work environment.

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