1561 Performance Marketing Jobs - Page 47

Role & responsibilities Plan, launch, manage, and optimize ad campaigns across Meta (Facebook & Instagram), Google, Amazon, and other platforms. Work closely with the Marketing Head and Founder to define campaign goals and strategy. Regularly analyze campaign data to track performance, identify insights, and optimize spends. Monitor key marketing metrics like ROAS, CAC, CTR, conversion rates, etc. Stay updated on the latest trends, tools, and best practices in performance marketing. Drive disciplined tracking and reporting of campaigns. Preferred candidate profile 1-3 years of hands-on experience in running ads. If not, you should at least have experience in social media marketing or content marketing to understand the basics. Strong analytical skills and a passion for data-driven marketing. Creative thinking and a love for testing new ad ideas. Highly disciplined and organized in managing campaigns and reporting. Hunger to learn and master the entire ecosystem of performance marketing

Position : Digital Performance Executive Department : Marketing & Communications Location : Vidyashilp University, Bengaluru Experience : 13 years (post undergraduate degree) Employment Type : Full-time About Vidyashilp University Vidyashilp University is a forward-thinking institution rooted in academic excellence and innovative practices. We are committed to nurturing talent, shaping ideas, and driving purposeful change across disciplines. Our marketing and outreach efforts aim to connect meaningfully with students, educators, and communities. Role Overview We are seeking a dynamic Digital Performance Executive who doesn’t just chase metrics but strives to find data-driven moments that connect meaningfully with audiences. You will be part of a creative team that runs high-impact campaigns to elevate the brand presence of Vidyashilp University. Key Responsibilities Monitor and analyze performance across digital platforms (Google, Meta, etc.) Create and manage dashboards for campaign insights and reporting Work with the creative and content teams to align performance data with campaign design Support digital campaign planning, execution, and A/B testing Optimize ad spends and audience targeting for better ROI Track KPIs such as CTR, conversion rate, engagement metrics, and more Present insights and recommendations to internal stakeholders What We’re Looking For Bachelor’s degree in Marketing, Business, Data Analytics, or related field 1–3 years of experience in digital performance or analytics roles Strong analytical mindset and proficiency with Excel/Google Sheets Familiarity with tools like Google Analytics, Meta Ads Manager, Google Ads, and Data Studio Ability to translate data into clear, visual narratives and strategic decisions Interest in creative campaign design and cross-functional collaboration Strong communication and problem-solving skills Why Join Us At Vidyashilp University, you’ll be part of a collaborative environment that values both data and creativity. You'll have opportunities to grow, experiment, and contribute to campaigns that matter.

Client: D2C Beauty Skin care Requirements: 2+ years of hands-on experience in performance marketing with a proven track record of scaling paid media campaigns profitably across Meta, Google, and other platforms. Technical & Analytical Skills: Strong command over performance tracking tools, data interpretation, and optimization strategies. Proficiency in tools such as Google Analytics, Meta Ads Manager, and Excel. Creative Collaboration: Ability to brief and co-create with design and content teams to develop impactful campaigns that resonate with target segments. Execution-Oriented: High level of ownership with the ability to work in a fast-paced, results-driven environment Key Responsibilities: Strategic Planning & Execution: Develop, manage, and scale performance marketing campaigns across Meta, Google Ads, and other platforms to drive user acquisition, conversions, and revenue. Campaign Optimization & Analysis: Use A/B testing, funnel analysis, and data-driven insights to continuously optimize ad performance and lower CAC while increasing ROAS. Cross-Functional Collaboration: Partner with creative, content, and product teams to develop high-performing ad creatives, landing pages, and messaging aligned with brand goals and consumer behavior. Budget & KPI Management: Monitor campaign budgets and ensure campaigns are hitting key performance indicators (KPIs) including CTR, CVR, CAC, and ROI. Platform & Tool Expertise: Manage and optimize campaigns through tools such as Meta Ads Manager, Google Ads, Google Analytics, and Shopify, ensuring smooth execution and reporting.

Job Summary We are seeking a results-driven and analytical Performance Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing performance-driven marketing campaigns to achieve our business objectives. You will work closely with cross-functional teams to drive traffic, increase conversions, and maximize ROI. Key Responsibilities: Campaign Strategy & Execution: Develop and execute performance marketing strategies across various channels, including search engines, social media, and display advertising. Design and manage PPC campaigns, email marketing, and other performance-based marketing initiatives. Performance Analysis & Optimization: Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and cost-per-acquisition. Implement data-driven optimizations to enhance campaign effectiveness and ROI. Budget Management: Allocate and manage marketing budgets efficiently, ensuring alignment with overall business goals. Track and report on budget expenditures and performance. A/B Testing & Experimentation: Develop and execute A/B tests to evaluate different versions of ads, landing pages, and marketing content. Use test results to refine strategies and improve performance. Reporting & Insights: Generate regular reports on campaign performance and key metrics. Provide actionable insights and recommendations for continuous improvement. Qualifications Education: Bachelors degree in Marketing, Business, or a related field. Experience: 1 - 5 years of experience in digital marketing, performance marketing, or a similar role. Skills: Proficiency in digital marketing platforms and tools (e.g., Google Ads, Facebook Ads Manager, tiktok ads, snapchat ads, other meta ads, Google Analytics). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and presentation skills. Detail-oriented with strong project management abilities. Desired Attributes Creative Problem-Solving: Ability to develop innovative strategies to address marketing challenges. Adaptability: Comfortable working in a fast-paced environment with shifting priorities. Team Player: Collaborative approach with the ability to work effectively with cross-functional teams.

Develop and implement digital marketing strategies for multiple clusters. Oversee SEO, SEM, social media, email, and performance marketing campaigns. Monitor and optimize campaign performance to maximize ROI. Lead and mentor a team.

Strategy and Planning, Social Media Marketing, Content Creation and Planning, Performance Marketing, Good Communication Skill, Identify and engage with influencers, Manage and oversee social media content, Paid advertising campaigns, Brand Advocacy.

Role : Performance Marketing Specialist Company Name: The White Teak Company (By Asian Paints) Web: www.whiteteak.com Reporting To : Digital Marketing Manager / Head of Marketing Type : Full-time | Individual Contributor About the Role Were looking for a sharp, data-driven Performance Marketing Specialist who understands the full digital marketing ecosystem and is ready to own paid media execution across Google and Meta platforms. This role demands both strategic thinking and hands-on execution, with a strong grasp of both online and offline retail dynamics . comfortable managing end-to-end campaigns, optimizing for ROI, and diving deep into analytics. Key Responsibilities Campaign Management Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, PMax, YouTube) and Meta Ads (FB & IG). Retail-Focused Strategy Align digital campaigns to drive both online sales and offline store walk-ins , with location-based targeting and audience segmentation. Tracking & Attribution Set up and maintain tracking using Google Tag Manager , GA4 , and other attribution tools. Collaborate with tech teams to ensure accurate event tracking across all touchpoints. Analytics & Reporting Build dashboards and deliver periodic performance reports with actionable insights. Monitor KPIs like CAC, ROAS, CTR, and footfall lift. Creative Collaboration Work closely with the content and design teams to deliver thumb-stopping ad creatives tailored for different funnel stages. Brand & Awareness Campaigns Assist in running brand lift and upper-funnel campaigns to improve brand recall and discovery across key audience cohorts. What You Bring 4-5 years of hands-on experience in performance marketing , with core expertise in Google & Meta Ads . Strong understanding of both e-commerce and retail store marketing dynamics. Solid grasp of conversion tracking , audience segmentation , and campaign attribution . Familiarity with Google Analytics 4 (GA4) , GTM , and CRM platforms. Exposure to brand campaigns and an understanding of how to balance performance and positioning. Proficiency in Excel/Sheets and tools like Looker Studio (or similar) for reporting. Nice to Have Experience working in luxury retail , home dcor , or lifestyle segments. Knowledge of WhatsApp marketing , remarketing workflows , or offline attribution models . Exposure to A/B testing frameworks and multivariate testing tools. What Success Looks Like Consistent delivery of high-ROAS campaigns Improved store footfall driven by digital Clear, data-backed insights powering weekly decisions Proactive experimentation across formats, audiences, and geos

Job Title: Associate Digital Marketing Department: Online Business Location: Sector 14, Gurgaon About HealthKart : HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools, and expert assistance for all your wellness and fitness needs. We proudly house two marquee nutrition brands MuscleBlaze and HealthKart both of which are leaders in their respective segments and follow an omni-channel distribution strategy. With a rapidly expanding team of 1000+ employees, we have successfully served over 10 million happy customers. Role Overview We are looking for a passionate and results-driven Digital Marketing Associate to join our Online Business team. The ideal candidate should have a solid understanding of performance marketing and a proven track record in executing paid campaigns with measurable ROI. Key Responsibilities : 1. Paid Ads Management Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads and Facebook Ads to meet performance goals like conversions and ROI. 2. Campaign Execution Coordinate and implement end-to-end digital marketing campaigns, ensuring alignment with broader marketing strategies and business objectives. 3. Performance Analysis Monitor, analyze, and report on campaign performance. Evaluate results against defined KPIs and ROI targets. Identify trends, insights, and optimization opportunities to improve spend efficiency and campaign effectiveness. Requirements : Experience: 2-3 years of hands-on experience in digital/performance marketing Strong understanding of paid media platforms including Google Ads and Meta Ads Analytical mindset with proficiency in interpreting performance data and generating actionable insights Ability to manage multiple campaigns simultaneously with attention to detail

Responsibilities: * Manage digital marketing campaigns across Google AdWords, Facebook Ads, LinkedIn Ads & SEO. * Optimize performance through data analysis and strategic planning.

Key Responsibilities : (We are only looking who has done Sales or Lead Generation in Middle East & Dubai Market) Business Development & Lead Generation : Identify, prospect, and develop new business opportunities in the digital marketing domain. Build and maintain strong relationships with potential and existing clients. Conduct market research to stay updated on industry trends, competitor activities, and potential clients. Generate high-quality leads through inbound and outbound marketing strategies. Develop and execute sales strategies to meet and exceed revenue targets. Client Consultation & Solution Selling : Understand the client's business needs and provide tailored digital marketing solutions to help them achieve their goals. Present digital marketing strategies and proposals to clients, effectively communicating the value proposition. Work closely with the delivery team to ensure that client requirements are met and executed flawlessly. Sales Pipeline Management : Manage the sales pipeline from prospecting to closure. Track and manage sales opportunities, ensuring timely follow-up and closure. Maintain accurate records of client interactions and sales activities in CRM software. Collaboration & Teamwork : Collaborate with the marketing team to create compelling content, presentations, and campaigns. Work with the technical and design teams to understand product offerings and present them effectively to clients. Provide feedback from clients to improve service offerings and marketing strategies. Reporting & Analysis : Provide regular reports on business development activities, sales pipeline, and revenue forecasts. Analyze performance metrics and adjust strategies to improve results. Keep track of market and industry changes to ensure the company stays competitive. Required Skills & Qualifications : Experience : 3 to 6 years of business development experience in the digital marketing or related technology space. Knowledge : Strong understanding of digital marketing strategies including SEO, SEM, social media, content marketing, email marketing, and PPC. Sales Expertise : Proven track record of achieving sales targets and developing long-term business relationships. Communication Skills : Excellent verbal and written communication skills. Ability to present complex ideas clearly and effectively to clients. CRM Proficiency : Experience using CRM software (e.g., Salesforce, HubSpot) to manage leads and track sales progress. Negotiation Skills : Strong negotiation and closing skills. Self-Motivated : Ability to work independently and manage time efficiently. Team Player : Willingness to collaborate and contribute to a positive, goal-driven team culture. Education : Bachelors degree in Business, Marketing, or a related field. An MBA is a plus. Preferred Skills : Experience in managing large accounts or working with high-profile clients. Knowledge of analytics tools (Google Analytics, SEMrush, etc.). Understanding of web development or software products related to digital marketing. Benefits : Competitive salary and commission structure. Health and wellness benefits. Career development and growth opportunities. A vibrant, creative, and collaborative work environment.

At SoHome, were looking for a data-driven and creative Digital Marketing Manager to lead our performance marketing and growth strategy across digital platforms. This role is pivotal in scaling our D2C brand presence, driving traffic, and boosting conversions through paid campaigns, SEO, email marketing, and content initiatives. Youll work closely with the design, product, and content teams to ensure a cohesive brand presence while driving measurable results. If you have a strong grasp of e-commerce marketing strategies and a passion for building brands in the digital space, wed love to meet you. Key Responsibilities 1. Paid Marketing Campaigns Plan, execute, and optimize performance campaigns across Meta, Google, and other platforms Monitor ad spend, ROAS, and KPIs to ensure cost-effective results A/B test creatives, copy, and targeting strategies to improve performance 2. Website & Conversion Optimization Collaborate with the web team to improve landing pages, optimize UX, and reduce bounce rates Drive CRO initiatives using tools like Google Analytics. 3. SEO & Content Strategy Oversee SEO optimization for product pages, blogs, and site structure Work with content and SEO teams to boost organic traffic and keyword rankings 4. Email & Retention Marketing Manage automated and campaign-based email flows Implement strategies for customer segmentation, cart recovery, and loyalty campaigns 5. Analytics & Reporting Prepare weekly/monthly marketing performance reports Analyze consumer behavior and campaign data to inform strategy and content decisions Requirements & Must-Haves 2 to 4 years of experience in digital marketing, preferably in a D2C or e-commerce brand Proven experience managing paid campaigns on Google Ads, Facebook/Instagram Solid understanding of SEO principles and email marketing best practices Strong analytical skills with experience using Google Analytics, Meta Ads Manager, etc. Excellent communication skills and the ability to work cross-functionally Up-to-date with the latest marketing trends, tools, and best practices Why Join SoHome? Be part of a fast-growing D2C brand shaping the future of home living Take ownership of impactful digital strategies across channels Collaborate with a passionate, supportive team in a performance-driven environment

Digital Marketing Manager Exp:6-9yrs Upto12LPA Exp:10–4yrs Upto16LPA Skill-SEO,SEM,SMM,Programmatic Ads,Email campaigns,social media n email marketing,multi-channel campaigns,optimizing performance Call:9953984389 mansikohliimaginator@gmail.com Required Candidate profile Skill-SEO, SEM, SMM, Digital Market, Develop, Implement, Google ADS, Bind ADS, Facebook, Linkedin, Twitter, Instagram, Email Marketing, A/B Testing, Regular Performance, Evaluation, Team Handling

We're hiring a Google & Social Media Ads Specialist with expertise in campaign planning, content strategy, ad copywriting, audience targeting, and performance optimization across Google, Facebook, Instagram & LinkedIn.

Key Responsibilities: Execute the marketing calendar, including campaigns, product launches, events, and communication cycles, with a focus on generating demand. Collaborate with cross-functional teams (Product, Sales, HR, Design) to synchronize marketing activities with organizational objectives. Drive Go-to-Market strategies by executing inbound, digital, and event-driven campaigns to support lead generation targets. Monitor marketing dashboards, track Key Performance Indicators (KPIs), and report on performance to ensure timely execution and measure ROI. Contribute to content planning and create engaging materials for technical and commercial outreach (e.g., case studies, blogs, product decks, newsletters). Coordinate with external vendors, agencies, and design partners for the development of creative assets and marketing materials. Preferred Skills & Experience: 35 years of hands-on experience in marketing roles, with a demonstrable focus on demand generation (preferably in EV, energy, electronics, or mobility technology). Strong grasp of B2B campaign execution, digital marketing (SEO, SEM, Social Media, Email Marketing), and sales enablement. Familiarity with marketing and sales automation tools like Trello, Salesforce, Google Analytics, Asana, or HubSpot. Excellent communication, project management, and team collaboration skills. A technical or engineering background (ECE, Mech, EV-related domains) is a strong plus.

Job Title: Senior Manager - D2C Location: HSR Layout, Bangalore Experience: 4+ years in D2C or e-commerce operations Educational: B.Tech /MBA / Other Bachelor's or Masters Degree Preferred Background: Candidates from reputed/pedigree institutes About the role: Were looking for a strategic and hands-on Senior Manager D2C to lead our end-to-end e-commerce operations. This role will own website performance, data accuracy, order fulfillment, retention strategies, and campaign execution. You'll collaborate across teams to ensure a seamless, engaging, and high-converting customer journey. This role requires a balance of analytical execution and right-brain thinkingthe ability to understand how users think, feel, and behave. Responsibilities: Website & Operations: Manage Shopify operations including listings, updates, offers, and collections. Oversee order fulfillment, stock sync, RTO reduction, and process efficiency. Data & Performance: Track key metrics (traffic, CVR, bounce, SKU performance) using tools like GA and Shopify. Share daily/weekly reports, run A/B tests, and optimize funnels. Customer Experience & Retention: Improve on-site journey and post-purchase engagement. Align with CRM for WhatsApp, SMS, and email journeys. Reduce drop-offs and boost repeat purchases. Campaign & Content Coordination: Work with design, tech, and marketing to launch high-impact campaigns and ensure PDPs and creatives are on-brand and conversion-focused. Growth & Strategy: Drive D2C revenue through pricing, bundling, offer planning, and automation. Benchmark competitors and identify new growth levers. Requirements: 4+ years in D2C or e-commerce operations (Shopify experience required). Strong analytical, creative, and problem-solving skills. Proficiency in tools like Excel, GA, Klaviyo, or similar. Eye for design, storytelling, and user flow. Prior experience in beauty, skincare, or wellness industry is a plus

Job Title : Media Buyer / Performance Marketing Location : Remote/ Onsite Working Days : Monday to Friday Shift Timings : 12 PM to 9 PM IST Job Description: We are seeking a highly skilled Media Buyer / Performance Marketing Specialist with a strong background in the e-commerce industry, preferably with experience working on Shopify. The ideal candidate should have 5+ years of experience in managing and optimizing advertising campaigns across multiple platforms, particularly for cosmetics, beauty, personal care, or related product categories. Responsibilities: Plan, create, and manage high-performing advertising campaigns on Google Ads, Meta Ads, TikTok Ads, and other relevant platforms. Develop and implement data-driven strategies to optimize ad performance and achieve target KPIs. Conduct in-depth audience research and market analysis to refine targeting and maximize ROI. Monitor, analyze, and report on campaign performance, providing insights and actionable recommendations for continuous improvement. Collaborate closely with the marketing and e-commerce teams to align advertising efforts with overall business objectives. Stay up-to-date with industry trends, platform updates, and emerging advertising opportunities. Requirements: At least 5+ years of experience in media buying or performance marketing, specifically within the e-commerce industry (Shopify & Amazon experience preferred). Understanding of Google analytics 4, google merchant center, google tag manager and relevant tools. Proven experience in running successful ad campaigns for cosmetics, beauty, personal care, or similar product categories. Strong expertise in Google Ads, Meta Ads, TikTok Ads, and other digital advertising platforms. Experience with Google Analytics and data-driven decision-making to optimize campaigns. Strong analytical and problem-solving skills, with the ability to interpret data and adjust strategies accordingly. Excellent communication and collaboration skills. Experience with other digital marketing channels is a plus.

He will be responsible for developing, implementing, and executing marketing strategies to promote a company's products or services, ultimately driving sales and brand awareness. Manage marketing campaigns across various channel

ExclusiveLane (recently featured on Shark Tank India, Season 4) is the Worlds Crafts and Design Store an online home and craft brand that began its journey in 2012 with a vision to promote crafts and design products globally. Position: Digital Marketing Specialist Location: Gurugram, Udyog Vihar, Phase-5, Near Sikanderpur Metro Station Experience: 1-3 Years (Freshers can also apply) Qualification : 1. Graduate in any stream. 2. Engineering in qualification will be an added advantage. 3. The prior internship experience will be an added advantage. Skills: 1. Strong communication skills both written & oral. 2. Should be a self-learner & a quick grasper. 3. Should be analytical and creative. Role : To independently lead & manage the paid online marketing channels like Facebook, Google, WhatsApp, & email for the brand ExclusiveLane. Job responsibilities: Oversee the management of agency operations for paid advertising campaigns on Google and Facebook Ads. Develop and execute strategic plans to achieve consistent month-over-month growth in online sales via marketing channels. Coordinate the launch of new collections using both paid and organic marketing strategies. Create, plan, and manage social media content (including visuals and creatives) across platforms such as Facebook, Instagram, Twitter, and Pinterest. Prepare and analyze weekly and monthly marketing reports highlighting key performance metrics. Manage and optimize the company's Shopify website to ensure optimal performance and user experience. Joining: Immediate. Company Profile: ExclusiveLane is the world's crafts and design store. We started out in 2012 with a vision to promote crafts & design products globally & help small artisans & designers based in different parts of the World earn a living out of it. Our design & manufacturing team works with 200 plus creative artisans & designers across India & help them in developing the end product, right from the ideation phase. Each product is uniquely handcrafted & hand painted with miniature details by skilled craftsmen. Our purpose is to curate beautiful crafts and design products from every corner of the world so that our customers just go WOW about it. Dont forget to visit ExclusiveLane.com

Role & responsibilities Were looking for a results-driven Digital Marketing Manager to lead and execute performance-driven digital marketing campaigns across platforms. The ideal candidate is hands-on with Meta Ads and Google Ads, experienced in Shopify management, and understands how to scale growth through paid media, SEO, CRM, and social media. Key Responsibilities: 1. Paid Ads Management Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram) and Google Ads . Continuously monitor ad performance and ROI to improve efficiency and scale. A/B testing of creatives, copies, and audiences. 2. Shopify Store Management Maintain and update the Shopify store with product listings, banners, and promotional content. Collaborate with design and development teams to improve site speed, UX, and conversion rates. 3. Performance Marketing Own and manage the performance marketing calendar. Set KPIs and track CAC, ROAS, and LTV metrics. Analyze funnel metrics and conversion data to drive strategic decisions. 4. SEO Conduct keyword research and implement on-page & off-page SEO strategies. Work with content teams to improve rankings and organic visibility. 5. CRM & Campaigns Execute WhatsApp and Email campaigns using tools like Mailchimp, Klaviyo, or similar. Segment audiences and personalize messaging for maximum impact. 6. Social Media Marketing Develop and manage content calendars across platforms (Instagram, Facebook, LinkedIn, etc.). Run brand awareness and engagement campaigns aligned with the companys voice. Oversee community engagement, comments, and customer queries. 7. Brand Building Plan and execute brand-building activities, collaborations, and influencer campaigns. Work with designers and content creators to build compelling brand stories. Preferred candidate profile Requirements: Proven experience in running Meta Ads and Google Ads . Strong knowledge of Shopify platform. Familiarity with Google Analytics, Google Tag Manager , and marketing dashboards. Hands-on experience with SEO, email marketing tools , and WhatsApp marketing platforms. Excellent understanding of social media trends, platform algorithms , and content formats. Strong analytical and problem-solving skills. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment. Preferred Qualifications: Bachelor's degree in Marketing, Communications, or related field. Google Ads / Meta Blueprint certifications (a plus). Experience with graphic tools like Canva, Figma (bonus).

Job Title: Performance & Growth Manager Location: Bangalore Experience: 57 years Industry: B2C / Consumer Tech / Mobile Apps Function: Growth, Performance Marketing Reports to: Business Head About Us Aisle is a high intent dating app, the wise middle path between casual dating and matrimony apps. We were the 2nd most downloaded dating app in 2020 and ranked 3rd among the top-grossing dating apps in India after Tinder & Bumble. Aisle has more success stories per 1000 users than any other dating app in India. As of March 2022, Aisle is a part of InfoEdge, one of the largest tech public companies in India. Responsibilities Own and execute the full-funnel growth strategy across paid channels (Meta, Google, YouTube, and more) to drive installs, registrations, and revenue. Plan, run, and optimize performance marketing campaigns across acquisition and re-engagement funnels, improving ROAS and LTV/CAC. Collaborate with product, design, and analytics teams to ensure a seamless user journey from first click to retention. Lead creative testing frameworks for ad copies, videos, and landing pages tailored to different audience personas. Experiment with emerging channels (e.g., influencer-led performance, affiliates, programmatic) to diversify Aisles growth engine. Scale successful campaigns and test new channels Manage performance marketing budgets efficiently with a sharp eye on CAC, CTR, CVR, and ROI. Work closely with data & analytics to build attribution models and deliver actionable insights. Conduct competitor benchmarking and stay ahead of growth trends in the dating and consumer app space. Identify new paid channels or growth hacks that can bring incremental value. Requirements 5–7 years of hands-on performance marketing experience in B2C brands or consumer apps (ideally in dating, fintech, gaming, or social). Strong track record of managing large-scale campaigns on Meta Ads (FB/IG) and Google Ads (Search, Display, UAC). Sharp analytical mindset with experience in tools like Google Analytics, AppsFlyer/Branch, Mixpanel, Excel, and Looker/Data Studio. Creative thinker with a knack for user segmentation, copy direction, and audience-based targeting. Strong project management skills, able to juggle multiple campaigns, teams, and priorities. Passion for the dating app space and understanding of Indian consumer behavior is a huge plus. Comfortable in a fast-paced, startup environment with ownership-first attitude.

Responsible for optimizing website content and structure to improve rankings. Conduct keyword research, analyze performance data, implement on-page/off-page strategies, and boost organic traffic and visibility. Run meta and google ads

Company Name - Forecast Advertising Job Scope & Responsibilities Position Title: Performance Marketing Lead Department: Media & Digital Strategy Reporting To: Agency Promoters Location: Chembur, Mumbai (On-site) Compensation: 6LPA - 12LPA(Fixed) + 2 - 3 LPA (Performance-based Incentive) About the Role Were looking for an enterprising and hands-on Performance Marketing Lead to build and steer our performance marketing practice from the ground up. You will be responsible for driving campaign performance across Meta, Google, LinkedIn, Programmatic, Influencer , and other paid media platforms. From audience strategy and budgeting to real-time optimizations and client presentations, this is an end-to-end individual contributor role with direct exposure to new business development, cross-functional collaboration, and client success. Were at the start of our performance marketing journey, and this role comes with the rare opportunity to build a vertical from scratch working closely with creative, servicing, strategy, and growth teams. If youre someone who loves owning outcomes, thrives in ambiguity, and enjoys translating data into decisions, wed love to talk. Key Responsibilities Campaign Planning & Execution : Own media planning, targeting, budget allocation, and day-to-day campaign optimization across all major paid media platforms. Performance Analysis & Attribution : Monitor and analyze campaign KPIs, attribution models, and funnel insights to drive actionable improvements. Cross-functional Collaboration : Work closely with creative, servicing, digital, strategy, and growth teams to align campaign objectives and creative outputs. Pitch & Proposal Ownership : Contribute significantly to new business pitchesbuilding performance marketing strategy decks, articulating ROI stories, and presenting to clients. Reporting & Dashboards : Create clear, insightful reports and dashboards using tools like GA4, Supermetrics, and Looker Studio. Platform Expertise : Stay updated with latest best practices across Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic buying tools. Innovation & AI Tools : Actively explore and implement AI-powered solutions to improve targeting, creative testing, and reporting efficiency. Client Interface : Attend client review meetings, strategy discussions, and performance deep-dives—explaining both technical and creative decisions with clarity. Ideal Candidate Attributes You’re someone who brings data-driven thinking, marketing instinct, and entrepreneurial energy to the table. You care about results, but also about systems—and you enjoy being both the architect and the executor. You should bring: 6+ years of experience in performance marketing roles, preferably at digital or media agencies. Proven ability to independently manage campaigns across Meta, Google, LinkedIn, Programmatic, and Influencer ecosystems. Strong presentation skills with the ability to articulate performance strategy in client pitches and review meetings. Deep familiarity with BFSI or B2B sectors and the nuances of performance media in regulated categories. Certifications in Meta Blueprint, Google Ads, HubSpot , or equivalent credentials. Hands-on expertise with GA4, Meta Ads Manager, Google Ads, Supermetrics, Looker Studio , and other analytics/reporting platforms. A proactive, collaborative, and low-ego working style —with the ability to lead initiatives independently and cross-functionally. Interested Candidates can forward their resume at hr@forecastadvtg.com Regards, Team HR.

Target Industry: D2C brand/Marketing Agency 3-5 yrs experience in developing and executing performance marketing campaigns across paid search, social media, and other digital channels. Working Days: 6 days

Role & responsibilities Major role shall be field and offline Marketing, generating leads based on the officials own skills and performance. Preferred candidate profile

Responsibilities: * Develop & execute marketing strategies * Manage budget & resources effectively * Monitor ROI & optimize campaigns * Collaborate with cross-functional teams * Analyze data & report insights