Performance Marketing Executive

Key Responsibilities

• Keyword Research and Analysis:
• Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.
• Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
• Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
• Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms.
• Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
• Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
• Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.
• Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.
• Provide actionable insights and recommendations to enhance campaign effectiveness.
• Ad Copywriting and A/B Testing
• Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.
• Implement A/B testing methodologies to optimize ad creative and landing pages.
• Competitor Analysis.
• Stay updated on industry trends and competitor advertising strategies.
• Identify opportunities to gain a competitive edge and propose new campaign ideas.
• Reporting and Documentation:
• Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends.
• Maintain documentation of campaign strategies, experiments, and results.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.
  

Qualifications

• Bachelors degree in any discipline.
• 2 - 5 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or Ed-tech.
• Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc) and Google Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Adept at multitasking and managing multiple campaigns simultaneously.
• Knowledge of remarketing and display advertising is a plus.