About Smile Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams ensuring consistent messaging while driving growth through content that delivers impact. Amazing Reasons to Work with Smile 100% Remote: Work flexibly from anywhere. Similar Time Zone: Seamless collaboration with a GMT+10 (Brisbane) aligned team. Established Company: Join a successful organisation with nearly 20 years in operation. National Presence: Be part of a recognised Australian brand and health company. Top-Tier Leadership & Team: Collaborate with A players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO. Excellent Culture: Thrive in a positive, high-performance environment. Meaningful Work: Contribute to a mission improving healthcare accessibility. Creative Freedom: Explore new ideas, formats, and approaches. Content Variety: Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts). Robust Editorial Calendar: Work within a structured yet flexible content framework. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture , sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements This full-time role will only suit someone who: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
About Smile Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams ensuring consistent messaging while driving growth through content that delivers impact. Amazing Reasons to Work with Smile 100% Remote: Work flexibly from anywhere. Similar Time Zone: Seamless collaboration with a GMT+10 (Brisbane) aligned team. Established Company: Join a successful organisation with nearly 20 years in operation. National Presence: Be part of a recognised Australian brand and health company. Top-Tier Leadership & Team: Collaborate with A players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO. Excellent Culture: Thrive in a positive, high-performance environment. Meaningful Work: Contribute to a mission improving healthcare accessibility. Creative Freedom: Explore new ideas, formats, and approaches. Content Variety: Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts). Robust Editorial Calendar: Work within a structured yet flexible content framework. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture , sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements This full-time role will only suit someone who: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Experience in a B2C heavy experience is a plus. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
The Role Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture, sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements Ideal Profile: This FULL-TIME ROLE will only suit someone who also meets the following requirements: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you! What's on Offer? 100% Remote: Enjoy the flexibility and convenience of working from anywhere. Full-Time Position: Secure a stable and consistent work schedule. Similar Time Zone: Work seamlessly with a team in a compatible time zone. Established Company: Join a nearly 20-year-old successful & growing organisation. National Presence: Be part of a national Australian company. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team. Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative. Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging. Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
The Role Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams — ensuring consistent messaging while driving growth through content that delivers impact. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture, sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements Ideal Profile: This FULL-TIME ROLE will only suit someone who also meets the following requirements: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you! What's on Offer? 100% Remote: Enjoy the flexibility and convenience of working from anywhere. Full-Time Position: Secure a stable and consistent work schedule. Similar Time Zone: Work seamlessly with a team in a compatible time zone. Established Company: Join a nearly 20-year-old successful & growing organisation. National Presence: Be part of a national Australian company. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team. Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative. Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging. Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.
ROLE OBJECTIVES The Demand Generation Manager is responsible for driving pipeline growth for Smile’s Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5. Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability across Australia. The position will have a full-time commitment of 40 hours per week with at least 6 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia) ABOUT SMILE Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. AMAZING REASONS TO WORK WITH SMILE 100% Remote : Enjoy the flexibility and convenience of working from anywhere. Full-Time Position : Secure a stable and consistent work schedule. Similar Time Zone : Work seamlessly with a team in a compatible time zone. Established Company : Join a nearly 20-year-old successful & growing organisation. National Presence : Be part of a national Australian company. Meaningful Work : Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team : Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture : Thrive in a positive and supportive work environment with a long-serving team. Data-Driven Decision-Making : Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement. High-Impact Role : Shape the company’s brand identity, customer journey, and digital growth strategy. KEY RESPONSIBILITIES Demand Generation Execute LinkedIn Ads, outreach, retargeting, email flows Build and optimise ABM programs Test multi-channel acquisition tactics Improve conversion from Lead → MQL → SQL Report on pipeline performance and CAC/CPL trends Outbound Prospecting Conduct personalised outreach to Australian HR/People & Culture leaders Validate messaging, warm accounts Sales Enablement Provide messaging guidance, ICP insights Collaborate on pitch decks, one-pagers, ROI assets Develop nurture flows for mid-funnel acceleration Channel & Partner Support Assist with messaging for HR consultants, brokers, wellbeing advisers Support co-marketing activities Collaboration & Cross-Functional Alignment Work closely with Content, Product, and Leadership Align demand gen activities with Enterprise GTM Share insights on ICP behaviour and high-performing messages KEY PERFORMANCE INDICATORS MQL volume and quality SQL volume and conversion rate Funnel velocity ABM engagement Outbound response CPL, CAC trends Pipeline-generated and revenue-influenced REQUIREMENTS This FULL-TIME ROLE will only suit someone who also meets the following requirements: 3–6 years in B2B demand generation Hands-on execution across LinkedIn Ads, outreach, ABM, CRM Experience generating enterprise pipeline Data-driven optimisation Message testing & ICP understanding Strong communication CRM automation (scoring, workflows, routing) Channel/partner experience Exposure to HR/benefits/enterprise SaaS If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
ROLE OBJECTIVE The Demand Generation Manager is responsible for driving pipeline growth for Smile’s Enterprise Dental Cover through multi-channel B2B acquisition, ABM, outbound messaging, and targeted campaign execution. This role is deeply hands-on, performance-driven, and central to establishing and scaling Div 5. Collaboration is key to success in this role. You will work closely with partnerships, product, information technology, and testing teams to ensure marketing efforts align with product development and user experience enhancements. Your contributions will directly influence Smile’s position as a market leader in healthcare accessibility and affordability. AMAZING REASONS TO WORK WITH SMILE 100% Remote: Enjoy the flexibility and convenience of working from anywhere. Full-Time Position: Secure a stable and consistent work schedule. Similar Time Zone: Work seamlessly with a team in a compatible time zone. Established Company: Join a nearly 20-year-old successful & growing organisation. National Presence: Be part of a national Australian company. Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability. Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO. Excellent Culture: Thrive in a positive, supportive work environment with a long-serving team. Data-Driven Decision-Making: Utilize data insights to drive strategic marketing efforts, personalise campaigns, and enhance customer engagement. High-Impact Role: Shape the company’s brand identity, customer journey, and digital growth strategy. Key Responsibilities Demand Generation (Core) Execute LinkedIn Ads, outreach, retargeting, email flows Build and optimise ABM programs Test multi-channel acquisition tactics Improve conversion from Lead → MQL → SQL Report on pipeline performance and CAC/CPL trends Outbound Prospecting Conduct personalised outreach to HR/People & Culture leaders Validate messaging, warm accounts Support AU-based outbound when/if hired Sales Enablement Provide messaging guidance, ICP insights Collaborate on pitch decks, one-pagers, ROI assets Develop nurture flows for mid-funnel acceleration Channel & Partner Support Assist with messaging for HR consultants, brokers, wellbeing advisers Support co-marketing activities Collaboration & Cross-Functional Alignment Work closely with Content, Product, and Leadership Align demand gen activities with Enterprise GTM Share insights on ICP behaviour and high-performing messages KEY PERFORMANCE INDICATORS MQL volume and quality SQL volume and conversion rate Funnel velocity ABM engagement Outbound response CPL, CAC trends Pipeline-generated and revenue-influenced Requirements Experience 3–6 years in B2B demand generation Hands-on execution across LinkedIn Ads, outreach, ABM, CRM Experience generating enterprise pipeline Skills Data-driven optimisation Message testing & ICP understanding Strong communication CRM automation (scoring, workflows, routing) Nice-to-have Channel/partner experience Exposure to HR/benefits/enterprise SaaS