About Smile Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams ensuring consistent messaging while driving growth through content that delivers impact. Amazing Reasons to Work with Smile 100% Remote: Work flexibly from anywhere. Similar Time Zone: Seamless collaboration with a GMT+10 (Brisbane) aligned team. Established Company: Join a successful organisation with nearly 20 years in operation. National Presence: Be part of a recognised Australian brand and health company. Top-Tier Leadership & Team: Collaborate with A players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO. Excellent Culture: Thrive in a positive, high-performance environment. Meaningful Work: Contribute to a mission improving healthcare accessibility. Creative Freedom: Explore new ideas, formats, and approaches. Content Variety: Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts). Robust Editorial Calendar: Work within a structured yet flexible content framework. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture , sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements This full-time role will only suit someone who: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!
About Smile Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017. Role Objectives This role is designed for a Content Marketer with a proven track record of delivering measurable results through compelling, strategic, and high-performing content. You will be responsible for content across every stage of the stakeholder journey, driving aggressive new member acquisition and retention targets. Success in this role requires being both creative and analytical , using AI tools to optimise content performance while applying strategic judgment, proactive ownership, and accountability. You will work closely with performance marketing, CRM, SEO, and product teams ensuring consistent messaging while driving growth through content that delivers impact. Amazing Reasons to Work with Smile 100% Remote: Work flexibly from anywhere. Similar Time Zone: Seamless collaboration with a GMT+10 (Brisbane) aligned team. Established Company: Join a successful organisation with nearly 20 years in operation. National Presence: Be part of a recognised Australian brand and health company. Top-Tier Leadership & Team: Collaborate with A players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO. Excellent Culture: Thrive in a positive, high-performance environment. Meaningful Work: Contribute to a mission improving healthcare accessibility. Creative Freedom: Explore new ideas, formats, and approaches. Content Variety: Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts). Robust Editorial Calendar: Work within a structured yet flexible content framework. Key Responsibilities Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas. Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention. Use AI-driven insights to identify content opportunities and refine targeting. Content Creation & Optimisation Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.). Update and refresh existing content for SEO relevance and impact. Apply AI tools for drafting, personalisation, and optimisation. Audience Journey Mapping Create tailored content for each stage of the audience lifecycle. Implement personalised content to improve conversions and retention. Campaign Management Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives. Track and report on performance; iterate using data-driven insights. Brand Messaging & Positioning Maintain consistent brand voice across all touchpoints. Position Smile as a thought leader in digital health and dental cover. Performance Analysis & Optimisation Monitor KPIs (engagement, conversion, SEO rankings). Use AI-powered analytics to improve delivery, targeting, and ROI. Collaboration & Cross-Functional Alignment Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging. Contribute to a results-first team culture , sharing learnings and collaborating for impact. Cost Efficiency & Resource Management Manage content budgets effectively. Optimise cost per new content piece while maintaining quality and reach. Key Performance Indicators (KPIs) Cost per new piece of content. Content engagement & conversion impact. Expansion into new mediums (video, infographics, interactive formats). Contribution to new acquisition and retention targets. Requirements This full-time role will only suit someone who: Has extensive experience and evidence of delivering exceptional results with Content Marketing. Demonstrates strategic, analytical, and creative thinking. Experience in a B2C heavy experience is a plus. Is proactive, a self-starter, and thrives in a high-performance culture. Has perfect written and spoken English. Uses AI tools confidently to improve efficiency and outcomes. Operates with the highest integrity. If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!