Content Marketing Manager (Remote)

About Smile

Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating successfully with a globally distributed team since 2017.

Role Objectives

Content Marketer with a proven track record of delivering measurable results

creative and analytical

Amazing Reasons to Work with Smile

• 100% Remote:

  Work flexibly from anywhere.

• Similar Time Zone:

  Seamless collaboration with a GMT+10 (Brisbane) aligned team.

• Established Company:

  Join a successful organisation with nearly 20 years in operation.

• National Presence:

  Be part of a recognised Australian brand and health company.

• Top-Tier Leadership & Team:

  Collaborate with A players, including a successful Australian/Canadian Founder & CEO and a Silicon Valley CMO.

• Excellent Culture:

  Thrive in a positive, high-performance environment.

• Meaningful Work:

  Contribute to a mission improving healthcare accessibility.

• Creative Freedom:

  Explore new ideas, formats, and approaches.

• Content Variety:

  Produce a wide range of content (blogs, ebooks, infographics, video, podcasts, social posts).

• Robust Editorial Calendar:

  Work within a structured yet flexible content framework.

Key Responsibilities

Content Strategy Development

• Develop and execute a comprehensive content marketing strategy aligned with company goals and audience personas.
• Drive engagement and results across the funnel: awareness, lead generation, conversion, engagement, and retention.
• Use AI-driven insights to identify content opportunities and refine targeting.

Content Creation & Optimisation

• Produce engaging content across platforms (website, blogs, social media, email campaigns, whitepapers, ebooks, video, etc.).
• Update and refresh existing content for SEO relevance and impact.
• Apply AI tools for drafting, personalisation, and optimisation.

Audience Journey Mapping

• Create tailored content for each stage of the audience lifecycle.
• Implement personalised content to improve conversions and retention.

Campaign Management

• Plan and deliver campaigns aligned with product launches, promotions, and seasonal initiatives.
• Track and report on performance; iterate using data-driven insights.

Brand Messaging & Positioning

• Maintain consistent brand voice across all touchpoints.
• Position Smile as a thought leader in digital health and dental cover.

Performance Analysis & Optimisation

• Monitor KPIs (engagement, conversion, SEO rankings).
• Use AI-powered analytics to improve delivery, targeting, and ROI.

Collaboration & Cross-Functional Alignment

• Work directly with performance marketing, CRM, SEO, and product teams to ensure consistent messaging.
• Contribute to a

  results-first team culture

  , sharing learnings and collaborating for impact.

Cost Efficiency & Resource Management

• Manage content budgets effectively.
• Optimise cost per new content piece while maintaining quality and reach.

Key Performance Indicators (KPIs)

• Cost per new piece of content.
• Content engagement & conversion impact.
• Expansion into new mediums (video, infographics, interactive formats).
• Contribution to

  new acquisition and retention targets.

Requirements

This full-time role will only suit someone who:

1. Has extensive experience and evidence of delivering exceptional results with Content Marketing.
2. Demonstrates strategic, analytical, and creative thinking.
3. Experience in a B2C heavy experience is a plus.
4. Is proactive, a self-starter, and thrives in a high-performance culture.
5. Has perfect written and spoken English.
6. Uses AI tools confidently to improve efficiency and outcomes.
7. Operates with the highest integrity.

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!