Head of Technical and Paid Digital Marketing (in FEC industry)

About Us

Family Entertainment Center (FEC) industry

Role Overview

We are seeking an experienced Head of Digital Marketing (5+ years) who understands the unique challenges of the FEC industry. This role combines strategy with execution, requiring expertise in performance marketing, local SEO, and multi-location campaign management. The ideal candidate should be hands-on with ads, data-driven in decision making, and confident in leading teams to deliver measurable results for FEC clients.

Key Responsibilities

FEC-Focused Marketing Strategy

Lead & Mentor Teams:

Performance Marketing:

Local SEO & Content:

Social Media & Engagement:

Analytics & Reporting:

Innovation:

Client Management:

Requirements

8+ years of proven digital marketing experience, ideally with multi-location FEC brands.

Hands-on expertise in Google Ads, Meta Ads, and Google Tag Manager.

Strong knowledge of local SEO, event promotion, and customer funnel optimization.

Proven success in growing foot traffic, event bookings, and memberships.

Ability to lead cross-functional teams and manage multiple FEC accounts simultaneously.

Excellent communication, client-facing, and presentation skills.

Job Details

Work Timing: EST hours (6:00 PM 2:00 AM IST), Monday to Friday

Compensation: ?70,000 per month (PF included)

Mode: Full-time, Remote (Work from Home)

• Requirements: Own laptop and stable internet connection