As a Digital Marketing Intern, you would be responsible for managing shopping campaigns at Google, Meta and Bing. Please Note: We are looking out for 2025 pass out students only. Responsibilities: - Proactively monitor campaign performance to foresee and resolve issues before they occur. - Perform independent campaign analysis with definite conclusions and actions. - Define campaign growth initiatives with estimated timelines and expected results. - Complete ownership of P&L for assigned campaigns. - Proactively identify and evaluate new campaign opportunities and convert them into short-term or long term projects. - Collaborate actively with engineering, sales and operations functions to ensure resolution of day to day issues. - Participate in departmental or cross-team meetings to communicate results and issues. - Drive the product delivery process including ad specification, quality assurance, rollout, and optimization. - Conduct competitive benchmarking. Requirements: - Positive, persistent and "can-do" attitude. - Knowledge of campaign management on Google Ads/Meta/Microsoft Advertising would be a plus. - Hands on expertise in Google Ads/Meta/Microsoft Advertising tools to deploy, optimize and grow campaigns. - Ability and willingness to quickly complete large volumes of work with high quality. - Strong logical thinking and problem solving skills. - Strong track record of setting and achieving goals. - Extremely well organized and able to manage multiple projects simultaneously. - B.Tech/BE with proven quantitative and analytical skills. Bonus: - Expertise in MS Excel including proficiency in organizing data for analysis, pivot table building, chart construction. - Familiarity with SQL/Unix programming is a plus
As a Digital Marketing Analyst, you will be responsible for managing and optimizing paid marketing campaigns across Google, Meta, and Bing. The role requires strong analytical skills, hands-on expertise with ad platforms, and the ability to translate data-driven insights into actionable strategies that drive campaign growth and client satisfaction. Responsibilities Proactively monitor campaign performance, troubleshoot issues, and ensure smooth execution. Perform campaign analysis and deliver clear conclusions with actionable recommendations. Define and execute growth initiatives with measurable timelines and results. Act as the primary point of contact for clients, aligning campaigns with their business goals. Identify and evaluate new campaign opportunities, converting them into projects. Collaborate with engineering, sales, and operations teams to resolve day-to-day issues. Participate in team or cross-departmental meetings to share updates and insights. Conduct competitive benchmarking and market research. Monitor key KPIs, analyze campaign performance, and provide regular reporting with insights. Ensure client satisfaction by maintaining smooth communication and addressing concerns. Requirements 24 years of experience in Search Engine Marketing, including Shopping Campaigns and feed management. Strong knowledge of Google Ads, Facebook Ads Manager, Bing Ads, and related platforms. Proficiency in Google Analytics, Tag Manager, and conversion tracking. Familiarity with keyword tools (Google Keyword Planner, SEMrush, Ahrefs, etc.). Strong analytical, problem-solving, and logical thinking skills. Excellent communication and reporting skills (written and verbal), with the ability to lead meetings with US-based clients during late evenings. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Bachelor’s degree in Engineering, or a related field with proven quantitative and analytical skills. Bonus Skills Advanced MS Excel skills (pivot tables, charts, data organization). Familiarity with SQL/Unix for data analysis