Digital Marketing Analyst

As a Digital Marketing Analyst, you will be responsible for managing and optimizing paid marketing campaigns across Google, Meta, and Bing. The role requires strong analytical skills, hands-on expertise with ad platforms, and the ability to translate data-driven insights into actionable strategies that drive campaign growth and client satisfaction.

Responsibilities

• Proactively monitor campaign performance, troubleshoot issues, and ensure smooth execution.
• Perform campaign analysis and deliver clear conclusions with actionable recommendations.
• Define and execute growth initiatives with measurable timelines and results.
• Act as the primary point of contact for clients, aligning campaigns with their business goals.
• Identify and evaluate new campaign opportunities, converting them into projects.
• Collaborate with engineering, sales, and operations teams to resolve day-to-day issues.
• Participate in team or cross-departmental meetings to share updates and insights.
• Conduct competitive benchmarking and market research.
• Monitor key KPIs, analyze campaign performance, and provide regular reporting with insights.
• Ensure client satisfaction by maintaining smooth communication and addressing concerns.

Requirements

• 24 years of experience in Search Engine Marketing, including Shopping Campaigns and feed management.
• Strong knowledge of Google Ads, Facebook Ads Manager, Bing Ads, and related platforms.
• Proficiency in Google Analytics, Tag Manager, and conversion tracking.
• Familiarity with keyword tools (Google Keyword Planner, SEMrush, Ahrefs, etc.).
• Strong analytical, problem-solving, and logical thinking skills.
• Excellent communication and reporting skills (written and verbal), with the ability to lead meetings with US-based clients during late evenings.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Engineering, or a related field with proven quantitative and analytical skills.

Bonus Skills

• Advanced MS Excel skills (pivot tables, charts, data organization).
• Familiarity with SQL/Unix for data analysis