Growth Marketing Manager (Performance Marketing)

Role Overview: As a Performance Marketing Specialist at Sector 82, Mohali, you will be responsible for developing and executing performance marketing campaigns across various third-party ad platforms to drive user acquisition and ROI. Your key responsibilities and duties will include: Key Responsibilities: - Developing and executing performance marketing campaigns across multiple third-party ad platforms aligned with business objectives. - Building and optimizing targeted audience segments across platforms to reach ideal customers. - Managing campaign budgets and bidding strategies to ensure efficient ad spend and maximize ROI. - Conducting A/B tests and continually optimizing campaigns for improved performance and conversion rates. - Analyzing campaign data and generating comprehensive reports to identify insights and opportunities for improvement. - Identifying and evaluating new and emerging performance marketing channels and tactics. - Recommending and implementing growth strategies to scale user acquisition and engagement. - Collaborating with cross-functional teams to ensure alignment of marketing campaigns with product offerings and user experience. - Staying up-to-date on industry trends and best practices in performance marketing and third-party ad platforms. - Presenting campaign performance data and insights to stakeholders regularly. - Proactively communicating campaign status and potential challenges to leadership teams. - Developing and maintaining strong relationships with third-party advertising partners. Qualifications Required: - 5+ years of experience in performance marketing with a proven track record of success. - Deep expertise in multiple third-party digital ad platforms. - Strong analytical skills and experience with data visualization tools. - Good communication, presentation, and collaboration skills. - Strategic thinking and problem-solving skills. - Passion for data-driven marketing and staying ahead of industry trends. About the company: Orane International is a pioneer in providing quality education in Beauty & Wellness, offering short term and long term courses across its network of 100+ Beauty Schools in India. As an NSDC Approved Training Partner, the company is committed to providing quality education in the beauty and wellness industry.,