1510 Performance Marketing Jobs - Page 27

Run ABM campaigns based on ICPs across digital channels. Manage campaigns across email, SEM, display & social. Track funnel, ROI, KPIs via reporting dashboards. Source leads via diff. channels Use tools like Salesforce, Zoho, HubSpot, Google Ads.

We are looking for a proactive, experienced, and visionary Head of Digital Operations who will take complete ownership of our delivery engine. responsible for managing internal teams, coordinating with clients, overseeing KPIs

Website Management: Ensure smooth daily operations and optimize user experience. Product Listings: Upload and manage product details, pricing, and inventory. Order Fulfillment: Coordinate with logistics for timely shipping and delivery. Customer Support: Handle inquiries and resolve issues quickly. Performance Tracking: Analyze sales, traffic, and conversions; report insights. Team Communication: Maintain clear coordination with internal teams and vendors. Marketing Support: Collaborate on campaigns, discounts, and promotions. Marketplace Handling: Manage listings and campaigns on Amazon, Flipkart, etc. Inventory Management: Track stock levels and coordinate restocking. SEO & Content: Optimize listings and site content for visibility. Campaign Execution: Run and monitor sales events, coupons, and banners. Reporting: Deliver concise reports on performance and improvements. Compliance: Ensure legal and cybersecurity standards are met. Upselling: Apply strategies to boost order value and repeat purchases. Issue Resolution: Quickly address technical and operational challenges.

Role & responsibilities Performance Marketing (Execution & Optimization): Develop and manage high-performance paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels. Continuously monitor campaign metrics (CPA, CTR, ROAS, CPL, etc.) and optimize targeting, bidding, and creatives for maximum ROI. Conduct A/B testing on ad creatives, landing pages, and audience segments to improve campaign outcomes. Collaborate with design and content teams to ensure ads are aligned with brand messaging and visual standards. Manage campaign budgets and reallocate spend based on performance insights. Digital Marketing Management (Operations & Leadership): Oversee the implementation of the digital marketing strategy across SEO, SEM, social media, email marketing, and content distribution. Coordinate cross-functional teams and external partners to ensure timely delivery and execution of marketing initiatives. Establish and monitor KPIs across digital channels and report performance to senior leadership with actionable insights. Manage CRM integrations, marketing automation workflows, and lead nurturing processes. Ensure marketing compliance with data privacy regulations (e.g., GDPR, CCPA). Digital Strategy (Planning & Analysis): Lead strategic planning for digital marketing campaigns to support key business objectives such as lead generation, product launches, and customer retention. Conduct competitive analysis, market research, and audience segmentation to inform digital strategy. Define full-funnel digital journeys and build tailored content strategies for each stage of the customer lifecycle. Implement tracking frameworks using tools like Google Analytics, Tag Manager, and Data Studio. Continuously identify opportunities for innovation and digital transformation across marketing functions. Preferred candidate profile 5 to 7 years of progressive experience in digital marketing, with a strong foundation in both strategy and execution. Demonstrated success in managing and scaling paid media campaigns with measurable business impact. Deep understanding of digital analytics, attribution modeling, and data-driven decision-making. Proficiency with tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, Data Studio, and major CRM/automation platforms (e.g., Branch, Hootsuite). Familiarity with SEO tools and best practices (Ahrefs, SEMrush, Screaming Frog, etc.). Strong communication, project management, and stakeholder collaboration skills.

We are seeking an experienced Facebook Ads expert to join our team and manage the advertising efforts for our e-commerce brand. The ideal candidate will have a proven track record of success with direct-to-consumer (D2C) brands and a deep understanding of the Facebook Ads platform. Responsibilities: Develop and execute Facebook Ads campaigns to drive sales and increase brand awareness Optimize campaigns to improve performance and ROI Analyze and report on campaign performance and make recommendations for improvement Work closely with the e-commerce team to understand product offerings and target audiences Stay up-to-date on industry trends and best practices for Facebook Ads Requirements: Proven experience managing Facebook Ads for D2C brands Strong understanding of the Facebook Ads platform and all ad formats Experience with e-commerce campaigns and conversion optimization Strong analytical skills and experience using Facebook Ads Manager and Power Editor Ability to work collaboratively with cross-functional teams Strong written and verbal communication skills

The Digital Marketing Lead position is based out of our head office in Bangalore and manages a team of digital marketing managers, the Lead will own the devising and implementing of SEO and paid marketing strategies for multiple hotel customers and help them get maximum return on investment on their spends. Responsibilities The goal of the Digital Marketing Lead will be to ensure that our customers get a good return on investment in their digital spending. The Lead will: Run the agenda of the digital marketing team. Create processes and ensure adherence of the processes. Ensure that our digital marketing efforts are adding value to our customers. Form rapport with customers and understand their marketing requirements and goals. Create SEO and performance marketing strategies that align with the needs and goals of the businesses. Review the strategies with the customers and get alignment. Provide detailed reports on our marketing campaigns overall performance. Oversee work of other members of the digital marketing team to ensure high quality delivery. Working alongside senior stakeholders, digital marketing team, and business unit Marketingleaders, to establish a best-of-breed approach to the use of marketing technology. Recognize the newest trends and technologies affecting the industry. Assess important metrics that influence the website traffic, service quotas, and target audience. Skills Required Graduate degree in Engineering or Business. MBA is a plus 3-5 years of prior account management and digital marketing experience required. Strongknowledge of SEO web optimization techniques, Google Adwords, Display Ads, and social mediaads is required Prior experience in creating processes, assigning work, and tracking progress Excellent prioritization and project management skills Attention to detail and ability to prioritize and multitask Strong team building and management skills Proficiency with MS Excel, Office and other analytical tools Up-to-date on the newest trends and technologies in digital marketing

Role & responsibilities Eligibility: (i) 4-8+ years of relevant experience (ii) 50% or 5 CGPA throughout starting Xth Std. Candidate should be comfortable working in Night Shift Roles and Responsibilities Lead and mentor team of performance account manager experts and execute and deliver KPIs of performance campaigns Strategize, plan and execute campaigns effectively while ensuring consistent optimisation and performance tracking Driving aligned ROAS will the key performance indicator of this part of the role Continuously analyse and optimise campaign performance metrics including CTR,CPC,CPA,CPI and ROAS. Implement A/B testing strategies to improve conversion rates and ad performance. Identify performance issues and work with MMP and product team to pinpoint the root cause analysis Address creative issues including out of spec, disapproved creatives, tracking and reporting issues to Campaign Manager, Campaign Activation Stay updated with industry trends, algorithm updates and best practices to maintain a competitive edge.Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts Be a critical participant in testing new products and features with P&E Provide assistance on ad hoc projects and client emergencies as needed Help with troubleshooting issues with media plan placements through various third-party tagging implementations and internal reporting tools Skills and Experience Required Expert in Performance advertising, Creative Management, Pixel Management, advertising standards namely VAST and VPAID Expert on execution of the campaign using : adjust,appsflyer,kochawa,Apasalar,tune (DSPs, SSPs, Exchanges or in-house ad-network tools) Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs. Expert on Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendorssuch as MOAT, DoubleVerify, Nielsen DAR and others Knowledge of Salesforce, Jira and Operative.One and google work products (gmail, google drive, google sheets) Strong communication skills, able to lead conversations that involve Sr. counterparts Flexible to work in 24x7 environment and in night shift. Deep understanding of data or data modelingand able to objectively identify insights for sharing with stakeholders. MMP expertis.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI Preferred candidate profile

Job Title: Facebook Ads Executive (Male only) Location: Ahmedabad (On-site), Male only website: www.digitalrooar.com.au Job Type: Full-Time | Immediate Joiners Preferred About Digitalrooar: (www.digitalrooar.com.au) We're a fast-growing digital agency serving clients in Australia and the UAE, and now expanding our performance marketing team in Ahmedabad! Who you are : We're hiring a Male candidate for Meta (Facebook & Instagram) Ads Executive with 1 to 3 years of solid experience in running and optimizing paid ad campaigns. You should be confident enough to handle at least one brand/project independently and deliver measurable results. What You'll Do: Roles and Responsibilities Manage and optimize ad campaigns across Facebook, Instagram, WhatsApp, and other platforms to achieve desired performance metrics. Develop target audience segments based on demographics, interests, behaviors, and lookalike audiences to improve campaign effectiveness. Conduct A/B testing to identify winning creative assets and optimize ad copy for better results. Analyze campaign performance using analytics tools like Google Sheets or Power BI to inform data-driven decisions. Plan, launch, and optimize Facebook, Instagram & WhatsApp campaigns Run lead generation & conversion-focused ads Coordinate with designers for ad creatives (carousels, reels, stories) Monitor budgets, analyze performance, and prepare weekly reports Work with Business Manager, pixel setups, and WhatsApp API (preferred) What You Must Have: Strong understanding of Ads Manager & campaign structure Knowledge of WhatsApp API or interest in learning it Good communication and basic reporting skills Ability to handle one project/brand independently Why Join Us: Exposure to international brands Growth-focused environment Friendly team culture in a fast-paced digital agency Work Schedule: 6 Days Working MonFri: Work from the Office Saturday: Work from Home Perks & Benefits: Internet & mobile reimbursement Health insurance Paid leaves & encashment Opportunity to grow with an international client portfolio How to Apply: Send your updated resume and ad portfolio to: priti@digitalrooar.com.au Preferred Candidates From: Ahmedabad Job Type: Full-time Work Location: Hybrid remote in Ahmedabad, Gujarat

EduBuddy, a leading EdTech platform, empowers 250+ schools with ERP, LMS & AI tools. Required an experienced Institutional sales person to lead marketing & sales, plan campaigns, manage outreach, close deals, grow revenue & boost brand across India. Required Candidate profile Candidate should be a hard core Sales Manager with experience of Recruiting, & Leading Sales Team. Good in communications and hands on knowledge of IT. Prior experience in software preferred.

EduBuddy, a leading EdTech platform, empowers 250+ schools with ERP, LMS & AI tools. Required an experienced Institutional sales person to lead marketing & sales, plan campaigns, manage outreach, close deals, grow revenue & boost brand across India. Required Candidate profile Candidate should be a hard core Sales Manager with experience of Recruiting, & Leading Sales Team. Good in communications and hands on knowledge of IT. Prior experience in software preferred.

We are looking someone who has experience in planning executing Meta (Facebook) and Google campaigns We are looking for an experienced and data-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns across Facebook (Meta) and Google Ads platforms. The ideal candidate should have a proven track record of driving measurable ROI, scaling campaigns, and managing significant ad spends. Key Responsibilities: Plan, execute, and optimize Facebook (Meta) Ads and Google Ads (Search, Display, YouTube, Performance Max, Shopping, etc.) Manage full-funnel paid media strategyfrom lead generation to conversion Monitor daily campaign performance, CTR, CPC, CPM, ROAS, CPA, etc. Conduct A/B testing on creatives, targeting, and ad copies Prepare and analyze performance reports using Google Analytics, Meta Ads Manager, and other tools Manage ad budgets effectively and provide monthly forecasts Collaborate with creative, product, and content teams to align on campaign goals Stay up to date with platform algorithm changes and industry best practices Drive continuous performance improvements and scale campaigns profitably Required Skills & Qualifications: 4-7 years of hands-on experience with Meta Ads (Facebook, Instagram) and Google Ads Proven experience managing monthly ad budgets of ?5L to ?50L or higher Strong understanding of campaign objectives: traffic, lead gen, conversions, remarketing Proficiency in tools: Google Ads Manager, Meta Business Manager, Google Analytics, Google Tag Manager Deep understanding of customer funnel, attribution, and pixel/event tracking Strong analytical skills with ability to interpret data and generate actionable insights Bachelor's degree in Marketing, Business, or related field (MBA preferred but not mandatory) Nice to Have: Experience with LinkedIn Ads, Bing Ads, or programmatic platforms Google Ads and Facebook Blueprint Certifications Experience in D2C, SaaS, or performance-driven agency environment Familiarity with CRM platforms like HubSpot, Zoho, or Salesforce Schedule: Day shift Application Question(s): Do you have experience Facebook (Meta) and Google Ads campaign Do you have 3+ yrs in Facebook and google ads Are you immediate joinee or can within a week Are you comfortable to travel to Andheri Work Location: In person

Responsibilities: * Manage digital marketing campaigns from planning to execution * Optimize ROI through budget management & performance analysis * Qualify leads, write copy, manage client relationships

Lead entire digital marketing initiatives which include - Growth Marketing - Performance Marketing - Marketing Strategy & Brand - Customer Acquisition

Are you a creative powerhouse with 8+ years of experience in performance marketing, lead generation, and D2C brands Do you excel in copywriting and team management If your answer is yes, then Adsparkx is looking for you! We are in search of a Creative Team Lead to drive compelling campaigns that deliver tangible results. The ideal candidate should have a strong background in Performance Marketing, particularly in Lead Generation and D2C brands. Exceptional copywriting skills are a must, along with the proven ability to lead a creative team effectively. Hands-on experience with Google Ads and Facebook Ads is also required for this role. At Adsparkx, you will have the opportunity to work with a dynamic team that is constantly pushing the boundaries of creativity and marketing. You will get exposure to international markets and lead innovative campaigns with a high-impact approach. Our work culture includes Fun Fridays and a collaborative environment that fosters growth and creativity. If you are ready to take your career to the next level and be part of a team that values creativity and innovation, then we encourage you to apply for the position of Creative Team Lead at Adsparkx. Drop your resume at harshika.ratnam@adsparkx.com or apply now to be part of a team that is redefining the world of marketing.,

You are an experienced and results-driven Manager who is sought to join the Performance Marketing team. With a minimum of 3 years of experience in the Paid Media department, you possess a proven track record of successfully driving marketing campaigns. As a Manager, your role involves overseeing the planning, execution, and optimization of performance marketing efforts to meet business objectives. Your responsibilities include developing and implementing performance marketing strategies to enhance customer acquisition, retention, and revenue growth. You will manage and optimize paid media campaigns across various channels such as search, display, social media, and affiliate marketing. Monitoring campaign performance, analyzing data, and providing actionable insights to enhance campaign effectiveness and ROI are crucial aspects of your role. Collaboration with cross-functional teams like creative, content, and analytics is essential to create compelling marketing assets and landing pages. Staying updated with industry trends and best practices in performance marketing and identifying growth opportunities are vital. Managing relationships with external agencies and vendors for successful campaign execution, conducting regular competitor analysis, and tracking/reporting key performance metrics are integral parts of your responsibilities. As a qualified candidate, you hold a Bachelor's degree in Marketing, Business, or a related field and have a minimum of 3 years of experience in a similar role within the Paid Media department. Your strong analytical skills, proficiency in performance marketing tools and platforms, excellent communication, and interpersonal skills, along with strong leadership and team management abilities are prerequisites. Your ability to work in a fast-paced environment, stay updated on industry trends, and mentor team members for their professional growth are highly valued. If you are a highly motivated individual with a passion for achieving results through performance marketing, we invite you to apply and join our dynamic team. Contribute to our continued success by being part of our team.,

Overview: We are seeking an experienced Performance Marketer with a minimum of 4+ years of proven agency experience in B2B and D2C marketing. The ideal candidate will possess a strategic mindset, a strong analytical background, and a history of successful campaign management. This role will be instrumental in driving our digital marketing initiatives, enhancing our online presence, and achieving our business growth objectives. Roles and Responsibilities : 1. Develop and execute comprehensive performance marketing strategies across various digital channels including PPC, social media, display advertising, and more. 2. Conduct thorough analysis of campaign spend and adjust strategies accordingly. 3. Monitor and analyze campaign performance metrics to ensure goals are met. 4. Generate detailed reports on campaign performance and provide insights and recommendations for improvement. 5. Monitor and analyze key performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates. 6. Provide detailed reports and insights to clients and internal stakeholders on campaign performance. 7. Prepare and deliver presentations to clients, showcasing campaign results and future strategies. Qualifications: Proven experience as a Performance Marketer or similar role, with a strong track record of successful campaigns on digital platforms. Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Excellent understanding of PPC, SEO, SEM, social media advertising, and conversion rate optimization.,

As a Senior Manager- Ad Sales at Zepto, located in Bangalore, Karnataka, India, you will play a pivotal role in driving the company's growth through media planning, performance marketing, business development, growth strategy, T2T Connects, and CXO Engagements. With 4-6 years of B2B sales experience, you will be responsible for managing internal and external relationships, building new customer relationships, and working with digital-first advertisers and media agencies. Your expertise in advertising sales, account management, and client services will be key in achieving success in this role. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is India's fastest-growing e-grocery company valued at $1.4 Billion. With a recent Series-E fundraise of $200 Million from global investors, Zepto is revolutionizing the Indian grocery segment. Headquartered in Bangalore and present across 10 major cities, Zepto delivers a wide range of products to Indian homes within 10 minutes, including fresh fruits, vegetables, daily essentials, and a cafe offering. Your responsibilities will include developing and executing a customer-led growth strategy, building engagement with C-Level executives, educating key advertisers, deepening customer relationships, and identifying partnership opportunities for large-scale creative solutions. You will need to demonstrate a consultative style, excellent communication skills, and the ability to operate at the C-Level. A strong knowledge of programmatic display, search, and ecommerce will be beneficial for this role. Joining Zepto means being part of a blitzscaling journey unlike any other startup. You will have the opportunity to be a flagbearer for the financial process and contribute to Zepto's ambitious growth path. If you are a self-motivated individual who excels in autonomous work environments and is highly goal-oriented, this role is perfect for you.,

Role Overview: An Engagement Leader with 10-13 years of experience would oversee a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results. This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven decision-making. Key Responsibilities: Performance Marketing: Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook/Instagram, and other digital platforms. Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments. Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend. ATL (Above the Line) and BTL (Below the Line) Activities: ATL: Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and radio. BTL: Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and conversion. YouTube and Instagram Analytics: Utilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement. Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences. Analyze trends in audience behavior and engagement to continually optimize content creation and promotion. Video Ads (TV & YouTube): Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT). Collaborate with creative teams to develop compelling video content that aligns with brand goals. Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable results. Video Content Creation: Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives. Manage the creative process, working closely with content teams and agencies to ensure high-quality content production. Physical On-premises Branding: Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives. Ensure that physical branding aligns with overall marketing strategy and brand identity. SEO (Search Engine Optimization): Lead SEO strategies to improve organic search rankings and drive traffic to digital properties. Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic traffic. Blog Management and Content Strategy: Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives. Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search visibility. Leadership and Results-Oriented Approach: Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals. Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales conversions. Qualifications: Experience: 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional advertising. Skills: Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc.). Expertise in video content strategy, production, and optimization. Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs). Ability to analyze and act on marketing data to optimize campaigns. Strong leadership and team management skills. Education: Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal education. Key Attributes: Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies. Creative with a passion for developing innovative and engaging content. Excellent communication skills to work effectively with internal teams and external partners. Results-oriented with a track record of driving business growth through strategic marketing efforts,

We are hiring a Digital Marketing Executive with deep knowledge and hands-on experience in Google Ads and Meta Ads . The candidate will be responsible for creating and optimizing paid advertising campaigns to drive qualified leads and deliver ROI.

Timing: 11am to 8pm Week off: Tuesday Responsibilities: Campaign Management Analytics and Reporting Utilize necessary tools to refine target audiences and improve conversion rates. Budget Management Forecast and report on campaigns.

Marketing Automation and Performance Manager Mumbai, India ABOUT UNITILE: For three decades Unitile continues to shine as a beacon of innovation and trust in the building materials industry. As Indias No.1 Raised Access Floor Brand and a proud recipient of Asia's Prestigious Rising Brand (2021) by BARC, we have consistently set industry benchmarks. Our commitment to innovation and quality has earned us a place among Indias Top 25 Best Workplaces in Manufacturing 2025 and the esteemed Great Place to Work Certification. These accolades reflect our dedication to fostering a positive, collaborative work culture where employees feel valued, empowered, and motivated to excel. Specializing in modular indoor and outdoor raised flooring systems, structural ceilings, partitions, and acoustics, we enhance spaces with intelligent designs that seamlessly blend form and function. With a proven track record of over 15,000+ clients and over 100 million sq. ft. of successful workplace transformations worldwide, our dynamic team continues to drive innovation and deliver value. As we look ahead, we remain committed to shaping smarter, more sustainable spaces, ensuring that our legacy of excellence continues to thrive for years to come. JOB SUMMARY: Were hiring a Marketing Automation & Performance Manager to lead our integrated campaign strategy across email, CRM, and paid digital channels. This role is critical to driving qualified lead generation, customer journey automation, and campaign performance analyticsacross both Indian and international markets. Youll take full ownership of Salesforce - Pardot automation while also managing performance marketing campaigns via Google Ads, LinkedIn, and Meta. If you enjoy connecting creativity with data and turning leads into revenue this role is for you. KEY RESPONSIBILITIES: CRM & Marketing Automation Own and optimize Salesforce-Pardot for lead capture, journey building, segmentation, and engagement. Implement smart automation workflows across the marketing funnel. Ensure database accuracy, enrichment, and hygiene for campaign targeting. Monitor CRM performance and provide strategic insights for continuous improvement. Email & Campaign Management Design and deploy lifecycle, nurture, and promotional campaigns. Build automated lead nurturing workflows tailored by product, persona, and region. Work closely with sales teams to deliver qualified leads with contextual intelligence. Performance Marketing Plan, execute, and optimize paid digital campaigns across Google, Meta, and LinkedIn. Track key KPIs (CPL, CTR, ROAS) and continuously improve campaign effectiveness. Collaborate with design and content teams for ad creatives and messaging alignment. Feed paid campaign data back into CRM for effective retargeting and lookalike strategies. Event & Offline Integration Integrate leads from trade shows and offline channels into CRM with appropriate follow-up workflows. Align campaign timelines with event calendars and new product launches. REQUIRED SKILLS, QUALIFICATION AND EXPERIENCE: 4 - 6 years of experience in CRM management, email marketing, and paid campaign execution. Strong command of Salesforce CRM and Pardot (certification is a plus). Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager. Analytical skills with a proven track record of driving results through marketing data. Experience working across B2B, product-led, or global markets. Ability to work cross-functionally and independently in a fast-paced environment. Qualification and Experience: Bachelor's degree in Marketing, Business, or related field. Certification in Salesforce-Pardot or Marketing Cloud. Experience with marketing attribution tools, UTM tracking, and campaign dashboards. Salary would be in line with the experience. ITS MUCH MORE THAN WORK HERE AT UNITILE!

USER ACQUISITION MANAGER/LEAD Garden City Games seeks a highly analytical and results-driven Performance UA Manager to lead our user acquisition and growth marketing initiatives. About Garden City Games: We develop free-to-play mobile and social games enjoyed by millions worldwide. The Bangalore-based studio employs over 100 talented professionals to create exceptional games for phones, tablets, and desktops. Previously known as PopReach, Garden City Games was established by prominent figures in the mobile gaming industry. It oversees popular intellectual properties such as Smurfs Village, War of Nations, Kingdoms of Camelot, and Kitchen Scramble, which have garnered over 400 million lifetime downloads. The Opportunity: As a Performance UA Manager, you play a pivotal role in driving customer acquisition, engagement, and retention across our key products and channels. You will be responsible for developing, executing, and optimizing comprehensive paid media strategies, managing significant marketing budgets, and leveraging data to deliver measurable ROI. This role requires a strong analytical mindset, a deep understanding of the performance marketing landscape, and a passion for continuous optimization and innovation. You will collaborate cross-functionally with product, design, analytics, brand, and commercial teams to achieve our ambitious growth targets. What You Will Do (Key Responsibilities): Develop, implement, and optimize comprehensive paid media strategies across various platforms (Meta, Google, TikTok, Apple Search Ads, etc.) to drive user acquisition, engagement, retention and monetization. Manage and forecast million-dollar promotional and media budgets, ensuring optimal allocation and maximizing ROI/ROAS. Analyze campaign performance rigorously, identifying trends, insights, and opportunities for optimization through A/B testing and data-driven decision-making. Lead innovation in promotional mechanics, strategies, and creative execution, optimizing for conversion and business impact. Own the end-to-end project management of performance marketing campaigns, from ideation and conceptualization to execution, monitoring, and reporting. Collaborate closely with cross-functional teams, including Product, Design, Analytics, and Business Operations, to ensure alignment, optimize funnels, and deliver high-quality, legally compliant creative assets. Develop and implement App Store Optimization (ASO) strategies to enhance app visibility and increase organic downloads, including keyword research and optimizing listings. (If applicable) Identify and assess new acquisition channels, partners, and opportunities to expand user acquisition efforts. Develop and nurture strong relationships with user acquisition partners and platform representatives to unlock further value and opportunities. Develop and maintain detailed performance reports and dashboards, offering regular updates and recommendations to stakeholders. Keep up with the latest trends and best practices in performance marketing, the mobile app ecosystem, and marketing technology. What We Are Looking For (Qualifications): Bachelors or a Master’s degree in Marketing, Business, or a related field, or equivalent experience in the industry. Over 5 years of experience in performance marketing, primarily focusing on paid media, customer acquisition, and retention in the B2C sector, ideally in a fast-paced, free-to-play, mobile app. Proven track record of success in managing and optimizing complex paid media campaigns with significant budgets to achieve substantial business impact (e.g., revenue, growth, ROAS). Highly skilled in utilizing analytics tools (e.g., Google Analytics, AppsFlyer, Adjust, Tableau, or similar data platforms) and advanced Excel. A strong understanding of the effects of promotions on financial performance, customer behavior, user acquisition algorithms, and incremental KPIs. Experience with marketing technology, such as conversion APIs and mobile measurement partners, along with proficiency in building campaigns directly using platform Ads Manager tools, including Meta, Google, and TikTok Ads Manager. Exceptional analytical and problem-solving skills with a consulting mindset, demonstrated ability to translate complex data into clear, concise, and actionable insights. Proven effective in project management, highly organized, and adept at independently managing complex initiatives with multiple stakeholders. Excellent written and verbal communication skills, along with the ability to effectively collaborate with both technical and creative teams. Resourceful, endlessly curious, and adaptable to a fast-paced, ever-changing environment. Strong level of ownership, accountability, and the ability to manage multiple stakeholders across different projects. Interest in video games is preferred. Knowledge of SQL and/or Python/R is a plus. Why Join Us: At Garden City Games, we value the creative process and our employees’ opinions. We are an equal opportunity employer and believe in fostering a diverse, inclusive, and respectful environment where all employees feel valued and can thrive. We encourage driven individuals who are naturally curious and passionate about making a significant impact. Location: Bangalore/India, Work Mode: Hybrid Mode.

We are looking to hire an experienced Sales and Marketing Executive to drive growth of our products and solutions business by the direct acquisition of customers, Distribution and Sales Partners The role brief includes: a) Defining and driving customer acquisition tactics. b) Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. c) Reaching out to potential customers to demonstrate our services and products through email and phone d) Creating and pursuing leads through events, shows, interactions, seminars, digital engagements, social media. e) Organising sales visits f) Demonstrating and presenting products g) Establishing new business h) Maintaining accurate records i) Attending trade exhibitions, conferences and meetings j) Reviewing sales performance k) Negotiating contracts and packages l) Aiming to achieve monthly or annual targets. Responsibility areas - Conduct market research to identify selling possibilities and evaluate customer needs - Actively seek out new sales opportunities through cold calling, networking and social media - Set up meetings with potential clients and listen to their wishes and concerns - Prepare and deliver appropriate presentations on products and services - Create frequent reviews and reports with sales and financial data - Ensure the availability of stock for sales and demonstrations - Participate on behalf of the company in exhibitions or conferences - Negotiate/close deals and handle complaints or objections - Collaborate with team members to achieve better results - Gather feedback from customers or prospects and share with internal teams - Manage existing, New channel partners to ensure the relationships are as productive and fruitful as they could be, driving more value from these relationships as required. Key Qualities: - Passion - Planning & Delivery - Sales Expertise - Proven experience as a Sales Executive or relevant role - Proficiency in English - Excellent knowledge of MS Office - Hands-on experience with CRM software is a plus - Thorough understanding of marketing and negotiating techniques - Fast learner and passion for sales - Self-motivated with a results-driven approach - Aptitude in preparing and delivering attractive presentations Qualification: Degree from a reputed university MBA/ PGDM From recognised institute university

Role & responsibilities The Candidate must have 7-8 years of experience in BFSI Client management. Overall Experience should be 5-8 years approx. Must be proactive and dynamic to act as bridge between our client and internal teams Candidate to manage day to day client interaction, oversee execution and ensure delivery of high-quality media strategies and campaigns Translating client briefs into actionable task for different teams internally. Candidate must have finance marketing business acumen. Ownership of the client media end to end. Must be knowing to Google, Meta, affiliates, Programmatic tools. Must be willing to travel client office frequently. Ability to multitask, prioritize and work under pressure. Build and maintain strong, long term client relationship.

Key Responsibilities: Strategy & Program Management Design and implement affiliate marketing strategies aligned with business objectives. Manage day-to-day operations of the affiliate program to drive qualified traffic and revenue. Continuously identify and recruit new affiliate partners, including publishers, influencers, and bloggers. Affiliate Recruitment & Relationship Building Source, evaluate, and onboard affiliate partners who align with the brands values. Cultivate and maintain strong relationships with existing affiliates to boost performance. Negotiate competitive commission structures and performance incentives. Performance Tracking & Reporting Monitor affiliate performance metrics (traffic, conversions, revenue) using analytics and affiliate platforms. Generate and present detailed performance reports with actionable insights to stakeholders. Identify emerging trends and opportunities to enhance program results. Marketing & Content Support Coordinate with affiliates to provide up-to-date creative assets and campaign materials (banners, landing pages, product descriptions). Guide affiliates on content strategies to maintain brand consistency. Keep affiliates informed about new product launches, promotions, and marketing initiatives. Program Optimization & Growth Ensure affiliate activities comply with company policies and industry regulations. Analyze program data to pinpoint areas for improvement and recommend growth strategies. Drive initiatives to increase affiliate engagement and enhance ROI. Market Research & Competitive Analysis Stay informed on affiliate marketing trends and evolving best practices. Conduct competitor analysis to identify potential opportunities or challenges. Required Skills & Qualifications: Minimum 4 years’ experience in affiliate marketing or digital marketing. Proficiency with affiliate platforms (e.g., ShareASale, Commission Junction, Rakuten, Impact) and analytics tools like Google Analytics. Strong interpersonal and communication skills to build productive affiliate and internal partnerships. Analytical mindset with the ability to interpret data and drive strategy. Excellent organizational and project management skills to handle multiple campaigns. Tech-savvy, with a basic understanding of HTML, SEO, and web analytics. Preferred Qualifications: Experience working with influencer marketing campaigns. Familiarity with performance-based models (CPS, CPA, CPL). Knowledge of affiliate compliance and fraud prevention.