Performance Marketing (App Specialist)

The Role

We are seeking a results-oriented App Paid Marketing Associate to join our dynamic marketing team in Bengaluru. In this full-time role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across various digital channels.

Your primary objectives will be to drive high-volume, quality app installs and generate qualified leads through our mobile application.

The ideal candidate is highly analytical, has hands-on experience with mobile advertising platforms, and is passionate about using data to make informed decisions and achieve aggressive growth targets.

Work Environment & Schedule

Location:

Schedule

Key Responsibilities

Campaign Management:

Lead Generation Focus:

Performance Optimization:

A/B Testing:

Budget Management:

Reporting & Analysis:

Collaboration:

Required Skills & Qualifications

Experience:

Platform Expertise:

Analytical Skills:

Mobile Measurement:

Metric-Driven:

Education:

Preferred Qualifications

- Experience in the EdTech (Education Technology) industry is a strong plus.

- Familiarity with App Store Optimization (ASO).

- Google Ads / Apple Search Ads / Meta Blueprint certification is a plus.

- Experience with other ad platforms like TikTok Ads or Snapchat Ads.

About Wiingy

Wiingy is a top-rated tutoring marketplace that connects school students, college students, and young adults with over 4,500 expert-vetted tutors for 350+ subjects including coding, math, science, computer science, AP, test-prep, language learning and music.

We are committed to providing our students with the highest quality education possible. We vet each tutor meticulously. Our tutors are highly qualified and experienced, and most importantly they are passionate about helping students learn. Students and parents have continuously rated the teaching experience as 4.8/5 and above.

In addition to our paid lessons, we also offer a number of free resources, including web tutorials, practice problems, and study guides. We believe that everyone should have access to high-quality education, regardless of their financial situation.

Since our inception, we have helped over 20,000 students across 50+ countries reach their learning goals.