Performance Marketing Executive

Role & responsibilities:

Marketplace & Quick Commerce Management

• Manage and optimize brand presence across Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.
• Drive visibility, traffic, and conversions through platform ads, promotions, and brand stores.
• Plan and execute sponsored product ads, brand campaigns, and display ads on Amazon and Flipkart.
• Collaborate with category and platform teams for listing optimization, deals, and visibility campaigns.
• Monitor product rankings, pricing, and keyword performance to

maximize ROI.

Performance Marketing & Growth Campaigns

• Run and optimize paid campaigns on Google Ads, Meta Ads, and platform-specific ad managers (Amazon Advertising Console, Flipkart Ads, Instamart Promotions, etc.).
• Manage budgets, bids, and campaign performance to achieve ROAS and sales targets.
• Execute remarketing and customer retention campaigns to boost repeat sales.

Content & Creative Coordination

• Work with design and content teams to develop high-impact creatives and ad copies tailored to each platform.
• Ensure consistent branding and messaging across marketplaces and social media channels.
• Support A+ content creation and storefront management for Amazon and Flipkart.

SEO, Analytics & Reporting

• Analyze traffic, sales, and marketing data from platform dashboards and Google Analytics.
• Prepare detailed performance and ROI reports, identifying insights and growth opportunities.
• Optimize listings and campaigns based on keyword and performance analytics.

Collaboration & Strategy Execution

• Coordinate with internal teams for stock planning, campaign execution, and product launches.
• Stay updated with platform algorithms, marketplace trends, and category benchmarks.
• Identify new opportunities in emerging quick commerce channels and local delivery partnerships.

Preferred candidate profile

• 1-3 years of experience in E-commerce and Quick Commerce digital marketing.
• Strong understanding of Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket operations.
• Hands-on experience with Amazon Ads, Flipkart Ads, Google Ads, and Meta Ads Manager.
• Analytical mindset with proficiency in Excel, Google Analytics, and marketplace dashboards.
• Excellent communication and coordination skills.
• Ability to work under tight timelines in a fast-paced digital environment.