1510 Performance Marketing Jobs - Page 28

Plan, execute & optimize paid ad campaigns across platforms Monitor performance & drive ROI Collaborate with content & design teams Key Skills: Google Ads, Meta Ads, Campaign Optimization, Keyword Research, Analytics

Experienced in PPC campaign management, primarily focused on Google Ads. Skilled in bid strategies, conversion tracking, AI optimization, budget planning, A/B testing, affiliate marketing, performance analysis, and excellent communication skills.

1- Exp in e-commerce marketplace management Amazon, Flipkart, Nykaa, Tata 1mg 2- Exp in in advertising, PPC, and performance marketing 3- Drive sales and engagement on the company’s D2C website 4- Exp in Product Listings & SEO

Key Responsibilities: Lead the entire social media strategy, including what communication needs to take precedence to create brand recall and positioning in the minds of the customer. Build virality in communication, and decide on what activations need to be done. The mandate for this role will go beyond execution toward disruptive thinking and building the strategy and plan. Facebook and Instagram mediums. It will not include performance marketing, but purely social media marketing. Social media marketing budget would be 5 crores a year, with the idea to spend a large chunk of the marketing spend on social media in time. Prior Experience: Someone who can communicate through social media in a clutter-breaking format. Can consider candidates for FMCG/food organisations as well as those from advertising agencies who have worked with food organisation clients. Someone who understands how to communicate through social media and is passionate about social media communications. Must be a hands-on, individual contributor who is comfortable relating directly with the CEO and the Head of Marketing.

Location: Work from Office || Hyderabad (Mandatory) Budget: Up to 55,000/month Experience: 1-3 years in Digital Marketing Role: Digital Marketing Executive (Performance Marketing & SEO) We're hiring a results-driven digital marketer with experience in Google Ads, Meta Ads, and SEO, preferably in the finance/trading/forex space. Key Responsibilities: Plan and run high-performance paid ad campaigns across Google, Meta, and LinkedIn. Execute a strong SEO strategy with keyword research, on-page SEO, and backlinks. Optimize CPL, ROAS, and campaign performance through testing and analytics. Coordinate with design/content teams for landing pages and SEO content. Use Google Analytics, Tag Manager, SEMrush, etc., to track KPIs and performance. Requirements: 13 years of hands-on experience in PPC & SEO, ideally in Forex/Fintech. Strong knowledge of Google Ads, Meta Business Suite, and GA4. Analytical mindset with A/B testing skills. Good communication and collaboration skills.

Key Responsibilities: Performance Marketing: Plan, launch, and optimize paid campaigns across Google, Meta, and LinkedIn to drive quality leads and free trial signups for the product. Creative Campaigns & Content: Collaborate with design and content teams to develop impactful marketing assets including landing pages, ad creatives, emailers, and social banners. Website Promotions & CRO: Manage website content updates, promotions, and conversion optimization experiments (A/B testing) to improve lead quality and MQLs. Email Marketing & Product Communication: Own email automation flows for user onboarding, upselling, product updates, and engagement using tools like HubSpot or Customer.io. SEO & Content Strategy: Develop keyword strategies, optimize on-page SEO, and drive off-page efforts (e.g., guest posting, backlinks) to grow organic traffic. Analytics & Reporting: Monitor KPIs (CAC, CTR, CPL, LTV), set up tracking through GA4 & Tag Manager, and generate actionable insights for continuous improvement. Cross-functional Collaboration: Work closely with Product, Sales, and Customer Success teams to align messaging, campaign timing, and customer lifecycle touchpoints. Competitor & Market Research: Stay current on SaaS marketing trends, competitor campaigns, and emerging digital tools to ensure our strategies remain cutting-edge. Requirements: Bachelors degree in related field. 3+ years of experience in digital marketing for a SaaS or technology-driven platform. Strong hands-on experience with Google Ads, Facebook Ads, LinkedIn Campaign Manager, and SEO tools (Ahrefs, SEMrush, etc.). Familiarity with marketing automation tools like HubSpot, Marketo, or ActiveCampaign. Strong analytical skills with the ability to interpret data and optimize for performance. Excellent verbal and written communication in English. Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment. Bonus: Prior experience working in a SaaS startup or scale-up.

Position: Performance Marketer Location: Zirakpur Education: Graduate Experience: 3 -7 years Salary: Up To 40K Shift: Day Shift Working Days: 6 Days Required: Fluent communication & coordination skills Drop your cv@9988352892 HR-Sonali Rana

You'd be a perfect fit, if you: love marketing and advertising. love ideating and experimenting frugally and growing brands. already have 3-4 years of experience in performance marketing. have expertise in Google or Meta ads or both and want to grow further into the same. are highly data-focussed in your research and decision making. love collaborating with multiple people to ideate creative ways of marketing a brand. understand CRO and the value of optimizing the website to improve ad performance. have excellent written and oral communication/presentation skills, including creating and delivering effective presentations and marketing reports. love setting big goals and taking them down strategically. love taking responsibilities and managing multiple priorities. have good expertise on GA4, Looker Studio, MS Excel. Your broad responsibilities would include: managing client projects end to end including audience research, competitive research, creative research, campaign creation, ongoing optimization and reporting managing client communication directly to build strong relationships with them and being able to explain the rationale for your decisions and getting their approvals on plans doing cross-platform ads analytics and decision making from it to keep growing each brand learning from other team members and sharing your knowledge with them to create a high performance eco-system delivering growth and ROI to clients as per each brand's goals understanding what makes and conceptualizing high converting campaigns and landing pages basis customer behavior analysis guiding clients on other channels of marketing that can improve their growth continuously learning and becoming a top 1% performance marketer (yes, legit this is a serious responsibility as a part of your job and we will help you get there). Benefits Why you should join us? In case you value the opportunity to work on real & challenging Marketing problems In case you value high involvement from founders and learning from them In case you value having the autonomy to do things your way and not have to worry about experimental failures In case you care about working alongside genuine, honest peers who will have your back, no matter what In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort In case you believe in always learning and want an environment which will invest into your learning for the long term In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company) Why you shouldn't join us? In case you are looking for a product company, ofcourse we aren't one In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: HSR Layout, Bangalore.

The ideal candidates should have a basic understanding of DM concepts such as identifying target audiences, creating strategies, implementing them across various digital channels, and knowledge of SEO, Social Media Marketing, and Paid Advertising.

Exp in performance marketing, paid media, and digital advertising. Hands on in Google Analytics, Google Tag Manager. Exp in agency/vendor management Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels

Were seeking a data-driven Paid Marketing Specialist to lead performance campaigns across Google, Meta, LinkedIn, and eCommerce ad platforms. The role demands expertise in SEM, PPC strategy, conversion tracking, and funnel optimization. You will also support business development efforts by preparing tailored proposals, conducting competitive market research, and aligning campaign strategies with client-specific goals using data-driven insights. Key Responsibilities Plan and manage SEM, PPC, and performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, X (Twitter), YouTube, Amazon, Shopify. Good knowledge of upwork, Client proposal creation, Marketing strategy Run advanced campaign types: Search, Display, Video, Shopping, Performance Max, Lead Gen, Remarketing, and App Install . Deep understanding of ad auction mechanics , manual and automated bidding , and budget allocation for maximum ROI. Execute A/B testing on ad creatives, audience sets, landing pages, and bid strategies to identify winning combinations. Conduct keyword research , create custom and lookalike audiences , and implement audience segmentation for precision targeting. Set up and troubleshoot conversion tracking using Google Tag Manager (GTM) , Meta Pixel , SDKs , and custom events . Leverage GA4 and Google Search Console for performance analysis, traffic behavior, and optimization opportunities. Build remarketing workflows and run dynamic ads to re-engage users throughout the marketing funnel. Optimize campaigns based on KPIs such as CTR, CPC, CPM, CPA, CPL, ROI, ROAS, LTV, Bounce Rate , and Conversion Rate . Evaluate campaign impact through multi-touch attribution , funnel drop-offs , and cross-device behaviors . Business Development Involvement Communicate with clients for campaign planning, feedback, and performance updates. Create tailored proposals and presentations using Canva or Google Slides . Perform market and competitive research to support strategic positioning. Desired Candidate Profile 1-2 years hands-on experience in paid campaign management/SEM/PPC/performance marketing across multiple platforms. Proficient in ad auctions , bidding strategy, and budget optimization . Experienced in GTM , GA4 , Meta Pixel , SDKs, and technical conversion tracking. Strong analytical mindset with A/B testing experience and data-backed decision-making. Creative and detail-oriented with working knowledge of Canva for proposals and ad creatives. Effective communicator with client handling and campaign reporting experience. E-commerce. App promotion or SaaS marketing experience is a major plus. Core Skills Google Ads (Search, Display, Video, PMax, Shopping) Meta Ads (Facebook, Instagram all campaign types) LinkedIn, X (Twitter), YouTube Ads Google Tag Manager (GTM), Meta Pixel, SDKs GA4, Google Search Console SEM, PPC, Funnel Mapping, Ad Variants Audience Segmentation, Remarketing Bidding Strategies, Budget Management Keyword Research, Competitor Analysis A/B Testing, Campaign Structuring Canva, Google Slides Creatives & Proposals Client Communication & Market Research Note : You can also apply via - https://careers.oodles.io/jobs/1119/

Hiring Senior Digital Marketing Executive with 5 to 7 years of experience in Digital Marketing for a leading real estate company. Role & responsibilities Plan, strategize, and manage digital advertising campaigns across various platforms with marketing agencies (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Conduct keyword research, audience targeting, and competitive analysis to continuously upgrade campaign strategies. Create compelling ad copy, graphics, and landing pages to maximise engagement and conversions. Monitor and analyze campaign performance, making data-driven adjustments to improve ROI and achieve KPIs. Generate regular reports on campaign performance, including insights and recommendations for future improvements. Stay up to date with industry trends, best practices, and platform updates to ensure campaigns are optimized and innovative. Collaborate with the content team and sales team to align digital advertising efforts with overall sales targets and objectives. Manage budgets effectively to ensure maximum return on ad spend. Perform A/B testing on ads and landing pages to determine the most effective strategies. Any other roles and responsibilities as assigned by the Reporting Manager.

P osition Manager, Digital Marketing About Info Edge Info Edge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent About 99acres Launched in 2005, 99acres.com, India’s No. 1 property portal, deals with every aspect of the consumers’ needs in the real estate industry. It is an online forum where buyers, sellers and brokers/agents can exchange information about real estate properties quickly, effectively and inexpensively. At 99acres.com, you can advertise a property, search for a property, browse through properties, build your own property microsite, and keep yourself updated with the latest news and trends making headlines in the realty sector. About the role This is a critical role where you work cross functionally with the digital partners, Product, Technology & Sales teams to influence some of the most important KPIs for the 99acres business. Expectations/Requirements : - Drive/Execute full-stack data-driven Performance Marketing campaigns, focused on key metrics in terms of Strategy, Growth Management, and Revenue management. - Develop digital platform expertise across Meta solutions, Google products – Search, Display, Performance Max, Discovery, native channels and affiliate networks to deliver as per clientele's needs - Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy for key partners. - Preferably to have real estate campaign execution experience or good hands-on experience in residential & commercial projects advertising in the real estate category . - Solution-oriented to overcome the operational challenges. Preferred qualifications - 6-8 years of experience in digital marketing across popular platforms and digital media channels. - Excellent organizational, relationship-building, and communication (written and verbal) skills. - Supreme analytical skills with the ability to dig out actionable insights.

About The Role TechnicalLead We are seeking a passionate, strategic, and highly imaginative Technical Lead for graphic design team working on brand and marketing initiatives & serve as the bridge between creative vision and technical execution. Lead the development and execution of complex digital projects, ensuring a balance between creative direction and technical feasibility. You will lead multidisciplinary teamsincluding writers, designers, and content creatorsto deliver impactful, on-brand, and emotionally resonant campaigns across digital, print, video, and experiential formats. Youll collaborate with clients and internal teams, ensuring that creative output aligns with business goals and brand narratives. KeyResponsibilities Lead the projects for brand campaigns, content marketing, and product storytelling. Collaborate with design teams to ensure that creative concepts are technically feasible, maintainable, and scalable. Mentorship & Training: Mentor and guide designers on both creative and technical aspects of the project. Provide ongoing training and support to foster skill development. Campaign Execution & Oversight Oversee the end-to-end execution of creative projects, managing quality, timelines, and collaboration with strategy, media, and production teams. Stakeholder & Client Engagement Present creative work with clarity and confidence. Serve as a liaison between creative, marketing, and business teams to ensure alignment and shared vision. Creative Innovation & Trends Stay current with emerging media, content formats, and generative technologies. Bring fresh thinking and new tools into the creative process. Quality Assurance Oversee the technical quality of all deliverables, ensuring that they meet the highest standards of performance and user experience. Team Leadership & Collaboration Inspire and guide a multidisciplinary creative teamwriters, designers, producersthrough brainstorming, execution, and delivery. Foster a collaborative and high-performance culture Qualifications Experience: 10+yearsinatechnical & creativerole,withatleast 5yearsinaleadershipposition. Skills Strong technical expertise on Design tools [Adobe Creative Tools, Figma etc.] Strong articulation of creative thinking, with the ability to clearly present and justify ideas to stakeholders Experience leading multidisciplinary teams (copywriters, designers, content producers) Familiarity with creative workflows in both digital and traditional media Ability to communicate the value of design thinking and creative process to business and non-creative teams Education Bachelors degree in advertising, communications, media, or a related creative field. AddedAdvantage Experience in brand development, content marketing, or integrated campaigns Knowledge of performance marketing and data-informed creative optimization Understanding of video scripting, storyboarding, or short-form content development Familiarity with social media platforms, audience behaviours, and content trends Experience using generative AI for creative automation or storytelling experimentation

ROI Boosters is hiring a PPC Executive (Remote)! Exp: 1–2 yrs. Manage Google & Meta ads, optimize campaigns, track KPIs, and drive ROI. Salary: 22K–25K/month.

Who are we looking for: Job Title: Performance Marketing Location: Noida Job Type: Full-Time Experience: 4-6 Years Role Overview : We are seeking a data-driven and strategic Performance Marketer to lead and optimize paid marketing campaigns across channels such as Google Ads, LinkedIn, and other digital platforms. The ideal candidate will have a strong analytical mindset, creative testing approach, and proven experience in driving ROI-focused campaigns that scale customer acquisition, engagement, and revenue. Key Responsibilities: Plan, execute, and optimize paid campaigns across channels: Google Search, Display, YouTube, LinkedIn, etc. Conduct A/B testing on ad creatives, audience segments, and landing pages to improve performance. Analyze and report on campaign KPIs including CPL, CAC, ROAS, CTR, and conversion rate. Collaborate with design and content teams to develop high-performing creatives and landing pages. Monitor budgets, bid strategies, and pacing to meet campaign goals. Implement tracking (Google Tag Manager, pixels, events) and conversion optimization strategies. Stay updated with platform changes, industry trends, and competitor campaigns. Scale campaigns profitably while maintaining strong ROI and CPA targets. Identify growth opportunities through new platforms, tools, or audience targeting techniques. Required Skills & Qualifications: 36 years of hands-on experience in performance marketing. Expertise in Google Ads, and LinkedIn Campaign Manager. Strong skills in Google Analytics, GTM, and attribution models. Proficiency in campaign structure, keyword research, and audience targeting. Analytical mindset with advanced Excel/Sheets skills for reporting. Experience managing monthly budgets of $10K+ (or more). Strong communication and stakeholder management skills. Nice to Have: Experience with B2B or SaaS performance marketing. Working knowledge of CRO, SEO basics, or email marketing funnels. Familiarity with tools like HubSpot, Mixpanel, or Segment. Google Ads certifications.

Key Functional Areas of Responsibility: 1.Perform daily account management and of pay per click accounts on Google AdWords, Bing, Amazon and other search platforms for a variety of clients. 2.Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share , quality score and other important account metrics. 3.Manage and maintain updates for large keyword lists. 4.Provide creative copy suggestions and graphical ad templates. 5.Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. 6.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. 7.Support the generation new paid search campaigns , ad groups, and accounts and aid in the creation of new paid search marketing initiatives. 8.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. 9.Monitor and evaluate search results and search performance across the major search channels. Requirements: 1.Experience in Search Engine Marketing (SEM) and Paid Search (PPC). 2.Proficiency in MS Excel 3.Experience working with popular PPC ad platforms (AdWords/Bing). 4.AdWords / Bing certification a plus. Also, you may like to know the following variables related to the job. Probation Period: 6 Months No. of working days in a week: 5 days (Monday - Friday) Immediate joining will be offered. Job Type - Full time Industry - IT/ E-Commerce Location - Jaipur, Rajasthan

Job Description: As a Performance Marketer, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels to drive customer acquisition, engagement, and retention. You will work closely with the marketing team to identify target audiences and develop strategies to reach them effectively. Your primary goal will be to increase brand awareness, drive traffic to our website, and ultimately, increase sales. Responsibilities: Develop and implement digital marketing strategies to drive customer acquisition, engagement, and retention Manage and optimize digital marketing campaigns across various channels, including social media, search engine marketing, display advertising, and email marketing Analyze campaign performance and optimize strategies based on data-driven insights Collaborate with the marketing team to develop creative and compelling content for digital campaigns Stay up-to-date with the latest trends and best practices in digital marketing and performance measurement Requirements: Bachelors degree in any field Proven work experience as a Performance Marketer or similar role Solid understanding of digital marketing channels and best practices Experience with performance measurement and analytics tools, such as Google Analytics, Facebook Insights, etc. Strong analytical skills and data-driven thinking Excellent communication and interpersonal skills

Job Title: Head - Performance Marketing (D2C Brands) Location: Corporate Office - Ludhiana Experience: 10 - 15 yrs Job Description: We are seeking a results-driven Performance Marketing Head. The ideal candidate will possess a deep understanding of digital marketing strategies and analytics, with a proven track record of driving customer acquisition, engagement, and retention through various performance marketing channels. Candidate should have experience with D2C brands or have worked on E-commerce marketplaces. Key Responsibilities: Develop and implement a comprehensive performance marketing strategy to maximize ROI across all digital channels, including paid search, social media, display advertising, email marketing, and affiliate marketing. Lead and mentor a high-performing team of marketing professionals, fostering a culture of innovation and continuous improvement. Utilize data analytics and performance metrics to measure and optimize campaign effectiveness, managing budgets and forecasting ROI to drive growth. Collaborate with cross-functional teams, including product, sales, and creative, to align marketing strategies with overall business objectives. Stay ahead of industry trends and emerging technologies to identify new opportunities and refine existing strategies. Build and maintain relationships with key external partners, agencies, and vendors to enhance marketing performance. Conduct competitive analysis and market research to inform strategy and identify new customer segments. Skills Required. Bachelors degree. Proven experience in a performance marketing leadership role within the D2C sector with a strong focus on digital marketing. Extensive knowledge of performance marketing tools, analytics platforms, and optimization strategies. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Exceptional leadership, communication, and interpersonal skills. Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

We’re seeking a Performance Marketing Manager to drive ROI-focused campaigns across Meta, Google & marketplaces. You’ll plan, execute, and optimize paid strategies for growth-focused brands. Must be analytical, creative & results-driven. Required Candidate profile Google Analytics & Google Ads Certification

About the Role: We are looking for a data-driven and ROI-focused Performance Marketing Manager to lead and execute customer acquisition and retention strategies across digital channels. You will be responsible for managing paid campaigns across platforms like Meta, Google, YouTube, Amazon, and programmatic partners to drive conversions, improve ROAS, and scale revenue from our D2C website. Key Responsibilities: Paid Campaign Strategy & Execution: Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and affiliate/partner networks to meet revenue and acquisition goals. Budget Management: Own the performance marketing budget and ensure efficient spend with strong ROAS. Performance Analytics: Monitor, analyse, and report campaign performance daily/weekly/monthly using tools like Google Analytics, Meta Ads Manager, and Excel/Data Studio dashboards. Landing Page & Funnel Optimization: Collaborate with creative, tech, and product teams to improve landing page conversions (CRO) and reduce bounce rate and CPA. Creative Testing & Optimization: Drive a culture of rapid A/B testing with creatives, copies, targeting, and bidding strategies. D2C Growth Hacking: Identify new growth opportunities across channels, platforms, and customer segments (remarketing, lookalikes, retention). Retention Marketing (Optional/Plus): Oversee performance of email/SMS/WhatsApp campaigns and marketing automation tools (e.g., WebEngage, MoEngage, Klaviyo). Skills & Qualifications: Bachelors/Master’s degree in Marketing, or related field 4–8 years of hands-on experience in performance marketing for D2C brands Deep knowledge of Meta Ads, Google Ads, and digital attribution models Strong understanding of eCommerce KPIs: CAC, ROAS, LTV, CVR, CTR, CPM, Bounce Rate Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, and marketing dashboards Experience in tools like Shopify, WooCommerce, or similar D2C CMS is a plus Creative acumen with a knack for data interpretation and actionable insights Self-starter, collaborative mindset, and growth-oriented

Hiring a PPC Specialist (2–5 yrs exp) in Malad West, Mumbai. Must know Meta, Google Ads, analytics & campaign optimization. Mail resume to talentaffair@gmail.com Required Candidate profile Google Ads Meta Ads, Campaign Optimization, Google Analytics, Mumbai based

Meta Ads Specialist Cureka (Wedjat Health Solutions) Location: Madurai Job Type: Full-time About Cureka: Cureka is a leading e-commerce platform in the healthcare and wellness segment, offering high-quality medical products, healthcare essentials, and wellness solutions. As we expand our digital footprint, we are looking for a Meta Ads Specialist to scale our paid social campaigns and drive performance-driven growth. Role Overview: We are seeking a data-driven and highly creative Meta Ads Specialist to manage and optimize Facebook & Instagram Ads . The ideal candidate will have a deep understanding of e-commerce performance marketing , audience segmentation, and ROI-focused ad strategies. Key Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize Meta Ads (Facebook & Instagram) for customer acquisition, retargeting, and retention. Audience Targeting & Segmentation: Build and optimize custom audiences, lookalike audiences, and interest-based segments for effective targeting. Ad Creative & Copywriting: Collaborate with the design and content teams to create compelling ad creatives, videos, and copies that drive engagement and conversions. Conversion Tracking & Attribution: Set up and manage Meta Pixel, CAPI (Conversions API), and event tracking for accurate performance measurement. Budget & Bid Management: Optimize budgets across campaigns to ensure the best possible Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) . A/B Testing & Performance Optimization: Conduct A/B tests on creatives, copies, and landing pages to improve conversion rates. Data Analysis & Reporting: Track key performance metrics, generate reports, and provide actionable insights to improve campaign efficiency. Competitor & Market Research: Stay updated with trends in e-commerce marketing, ad placements, algorithm updates, and competitor strategies . Cross-Platform Retargeting: Work with the Google Ads and email marketing teams to develop cross-channel retargeting strategies. Key Qualifications & Skills: 2-5 years of experience in running Facebook & Instagram Ads for e-commerce brands. Strong knowledge of Meta Business Manager, Ads Manager, and Audience Insights . Experience with Meta Pixel, CAPI, event tracking, and attribution models . Expertise in ad creative testing, funnel optimization, and data-driven marketing . Proficiency in using tools like Google Analytics, UTM tracking, and third-party analytics platforms . Strong analytical skills and experience in performance marketing, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) calculations . Basic knowledge of Google Ads, or other paid social channels is a plus. Experience in the healthcare or wellness industry is a bonus. What We Offer: Opportunity to play a key role in scaling an e-commerce brand in the healthcare space. A fast-paced, data-driven, and high-growth environment. Competitive salary with performance-based incentives.

Plan, execute, and optimize paid digital marketing campaigns across platforms like Meta, Google, etc. Monitor campaign performance, manage budgets, generate insights, and improve ROI. Coordinate with other teams to align strategy with business goals.

About the Company: At Sid s Farm, we are a dedicated D2C brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder s son, Sid, our organization reflects a father s commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families. Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We provide ample opportunities for professional advancement, ongoing training, and mentorship to help our team members reach their full potential. At Sid s Farm, we are passionate about ensuring that every product we produce meets the highest standards for you and your loved ones, while also creating a workplace where our employees can thrive and contribute meaningfully. We are growing like never before, expanding our horizons in Hyderabad, Bangalore,and a few more locations soon. We are a solid family of 500+ employees, and we are looking forward to more Culture Champions to enable every individual s growth story. Key Responsibilities: Collaborate with central teams and develop channel-specific performance strategies aligned to quarterly and annual acquisition goals. Launch and manage high-volume paid campaigns in Google Ads, Meta Ads and Mo Engage. Monitor KPIs (CPA, ROAS, CTR, LTV, CAC) daily; implement A/B tests on creative, audience segments, bidding strategies, and landing pages. Present performance reviews, budget forecasts, and optimization roadmaps. Partner with creative to develop ad assets that resonate with target audiences and improve lead quality. Own a substantial media budget; allocate spend across channels and adjust in real time to maximize ROI. Required Qualifications: 2+ years of hands-on performance marketing experience with proven track record. Deep expertise in Google Ads, Meta Ads and Mo Engage Flows. Clear communicator who turns data into action.