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BRIGHT BAY GROUP OF INSTITUTIONS
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Senior Digital Marketing Specialist

Senior Digital Marketing Specialist

BRIGHT BAY GROUP OF INSTITUTIONS

1 - 5 years

0 Lacs

kozhikode kerala

Posted:6 days ago| Platform: Shine logo

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Skills Required

keyword research roi analysis google ads meta ads facebook ads instagram ads audience targeting campaign optimization campaign performance tracking sales collaboration counseling team collaboration performance marketing

Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing lead generation campaigns on Google Ads and Meta Ads (Facebook & Instagram). Your key responsibilities will include: - Conducting keyword research, audience targeting, and campaign optimization to drive quality student leads. - Tracking, measuring, and reporting campaign performance regularly to ensure high ROI. - Collaborating with the sales and counseling teams to improve lead quality and conversion rates. - Staying updated on the latest tools, trends, and strategies in performance marketing. To qualify for this role, you must have: - Diploma in digital marketing. - Minimum 1 year of experience in digital marketing with a proven track record in lead generation campaigns (Google Ads & Meta Ads). - Strong analytical skills with experience in campaign monitoring tools such as Google Analytics and Meta Business Suite. - Prior experience in the education/overseas consultancy industry is preferred. - Result-oriented mindset. This is a full-time position located in person.,

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Senior Digital Marketing Specialist