Senior Digital Marketing Specialist

About the Role:

We are seeking a highly skilled and results-driven Senior Digital Marketing Specialist to lead and execute performance-driven digital marketing campaigns across multiple channels. The ideal candidate will have a strong strategic mindset, hands-on expertise in campaign optimization, and proven experience in driving business growth through innovative marketing initiatives.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, lead generation, and conversion.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other platforms.
• Manage SEO and SEM strategies to improve organic rankings and traffic.
• Oversee content marketing, email campaigns, and performance tracking to maximize ROI.
• Monitor campaign performance using analytics tools (Google Analytics, Search Console, etc.) and prepare regular reports.
• Collaborate with the design, content, and sales teams to ensure brand consistency and impactful communication.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage and mentor junior marketing team members when required.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
• Minimum 4–6 years of experience in digital marketing with a proven track record of managing high-performing campaigns.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Ads, SEO/SEM, and marketing automation tools.
• Proficiency in analytics and reporting tools (Google Analytics, Data Studio, etc.).
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and deliver results under deadlines.

Preferred Skills:

• Certification in Google Ads, HubSpot, Meta Blueprint, or similar.
• Experience with CRM tools and marketing automation (HubSpot, Zoho, etc.).
• Basic knowledge of HTML/CSS and landing page builders.

What We Offer:

• Competitive salary
• Opportunity to work with a dynamic and innovative team.
• Career growth and skill development opportunities.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Location:

• Ernakulam, Kerala (Required)

Work Location: In person