Senior Digital Marketing Specialist

As a Digital Marketing Specialist, your role will involve developing and executing end-to-end digital marketing strategies across multiple channels such as SEO, SEM, social media, email marketing, content marketing, and paid ads. You will be utilizing Generative AI tools like ChatGPT, MidJourney, Jasper, etc. to create innovative campaigns, automate workflows, and personalize customer experiences. It is crucial to stay updated with digital marketing trends and technologies to ensure that campaigns are both innovative and effective. Analyzing campaign performance using tools like Google Analytics, GA4, SEMrush, and HubSpot will be essential for providing actionable insights for optimization. Collaboration with content, design, and product teams is necessary to ensure brand consistency and ROI-driven strategies. Management of budgets, tracking KPIs, and ensuring campaign delivery aligns with business objectives will also be part of your responsibilities. Leading A/B testing, performance tracking, and continuous improvement initiatives will be essential for success. Qualifications & Skills: - Bachelors degree in Marketing, Business, Communications, or related field. - Minimum 5 years experience in digital marketing with proven success in running and optimizing campaigns. - Strong knowledge of SEO, SEM, social media ads, email automation, and content marketing. - Experience with Generative AI in marketing content creation, campaign automation, or audience engagement. - Excellent analytical skills with expertise in data-driven decision-making. - Strong project management and communication skills.,