Senior Digital Marketing Specialist

We are seeking a Digital Marketing Specialist with a minimum of 2+ years of hands-on experience to join our marketing team. The ideal candidate will have a strong understanding of digital marketing channels and analytics tools and a proven track record in executing successful online campaigns that drive traffic, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across various platforms, including Google Ads, Facebook/Meta Ads, Instagram, LinkedIn, and more.
• Optimize SEO/SEM efforts to improve organic visibility and search rankings.
• Manage content marketing strategies, including blogs, email campaigns, newsletters, and website content.
• Monitor and analyze performance metrics using tools like Google Analytics, Google Search Console, and social media insights.
• Manage and grow the company's presence on social media platforms.
• Collaborate with designers, developers, and other team members to ensure campaign goals are met.
• Conduct keyword research, A/B testing, and competitor analysis to refine digital strategies.
• Prepare regular performance reports and make data-driven recommendations for improvement.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum 2 years of professional experience in a digital marketing role (agency or in-house).
• Proven experience in SEO, PPC, Google Ads, Facebook Ads, and email marketing tools (e.g., Mailchimp, HubSpot).
• Solid understanding of Google Analytics, Google Tag Manager, and other reporting tools.
• Strong writing, communication, and analytical skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills:

• Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
• Knowledge of HTML/CSS or WordPress is a plus.
• Certification in Google Ads, HubSpot, or Facebook Blueprint is an advantage.

What We Offer:

• Competitive salary based on experience
• Performance-based bonuses
• Flexible working hours or remote work options
• Opportunity to work with a dynamic and creative team
• Career growth and professional development

Job Type: Full-time

Pay: From ₹20,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Minimum 2 years of experience in Meta Ads and Google Ads is mandatory. Please acknowledge.

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)
• Meta Ads: 2 years (Required)

Language:

• English (Required)

Location:

• Calicut, Kerala (Preferred)

Work Location: In person