Senior Digital Marketing Manager

Job Description

A Digital Marketing Manager develops and implements strategies to promote a company or brand's products through online channels, such as social media, email marketing, and website content. They analyze data, manage campaigns, and lead teams to drive brand awareness, traffic, and sales. Key Responsibilities: Strategic Planning: Develop and implement digital marketing strategies that align with overall business goals. Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels (SEO, SEM, social media, email, etc.). Content Creation: Develop and manage engaging website content, blog posts, and other digital assets. Social Media Management: Create and manage social media presence, build brand awareness, and engage with audiences. Email Marketing: Develop and execute email campaigns to target key customers and drive engagement. Data Analysis: Monitor, analyze, and interpret data from various digital channels to measure campaign performance and identify areas for improvement. Budget Management: Manage digital marketing budgets and track spend. Team Leadership: Lead and mentor digital marketing team members. Staying Up-to-Date: Keep abreast of the latest digital marketing trends and technologies. Required Skills: Strategic Thinking: Ability to develop and execute effective digital marketing strategies. Data Analysis: Proficiency in analyzing data and interpreting key performance indicators (KPIs). Project Management: Ability to manage multiple projects and deadlines. Communication Skills: Excellent written and verbal communication skills. Collaboration: Ability to work effectively with cross-functional teams. Creativity: Ability to develop innovative and engaging marketing campaigns. Leadership: Ability to lead and motivate a team. Tools and Technologies: Google Analytics: Used for website traffic analysis. Google Ads: Used for paid advertising campaigns. Social Media Platforms: (Facebook, Instagram, Twitter, etc.). Email Marketing Platforms: (Mailchimp, Constant Contact, etc.). SEO Tools: (SEOmoz, SEMrush, etc.). Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person