Senior Digital Marketing Manager

ParentShala Parenting Community part of Wellnest Group

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About ParentShala

ParentShala is an Mental Health, Child Development and Parenting Support helping parents navigate academics, behavior, and holistic development with expert-driven guidance and engaging tools. We are building a platform that empowers families with knowledge, resources, and community support.

Senior Digital Marketing Manager

Role Overview

As the Senior Digital Marketing Manager, you will own ParentShala’s digital presence across paid, owned, and organic channels. You will strategize, execute, optimize, and measure high-impact campaigns that bring parents, educators, and partners closer to our mission.

This role demands strong experience in EdTech/consumer-facing platforms, deep understanding of user psychology, and a data-driven mindset.

Key Responsibilities

Digital Strategy & Leadership

• Build and execute 360° digital marketing strategies across performance, organic, social media, SEO, and content.
• Lead growth-focused marketing initiatives to increase traffic, conversions, and retention.
• Manage and mentor a small team of marketing specialists, designers, and content creators.

Performance Marketing

• Plan and optimize paid campaigns across Meta, Google Ads, YouTube, and LinkedIn.
• Manage CAC, ROAS, and funnel-based marketing for parent acquisition.
• Conduct A/B tests, landing page optimization, and audience segmentation.

Content & Social Media

• Oversee content strategy—videos, blogs, reels, community posts, parenting tips, expert sessions.
• Strengthen ParentShala’s voice across platforms such as Instagram, Facebook, YouTube, and LinkedIn.
• Collaborate with designers and video editors for brand-consistent creative output.

SEO & Website Optimization

• Lead SEO roadmap—keyword strategy, technical SEO, backlinking, content optimization.
• Improve website performance to boost organic growth and lead generation.

Analytics & Reporting

• Monitor campaign performance using Google Analytics, Search Console, Tag Manager, and CRM dashboards.
• Generate weekly/monthly performance reports with insights and actionable recommendations.

Partnerships & Community Growth

• Support influencer collaborations, school partnerships, and expert-led webinar promotions.
• Work with product, sales, and community teams to build integrated marketing workflows.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or related field. MBA is a plus.

• 5+ years

  of relevant experience in Digital Marketing, ideally in EdTech, Parenting, or Consumer Internet.
• Proven expertise in

  performance marketing

  ,

  SEO

  ,

  social media

  , and

  content strategy

  .
• Strong understanding of marketing funnels, user acquisition, and analytics.
• Experience running large-scale paid campaigns with measurable ROI.
• Excellent communication, storytelling, and team leadership skills.
• Ability to work in a fast-paced growth environment.

Why Join ParentShala?

• Opportunity to build a high-impact brand from the ground up.
• Work with passionate founders and domain experts in education & parenting.
• Creative freedom, data-driven culture, and a chance to influence real families’ lives.
• Competitive salary + performance-based incentives.