Senior Digital Marketing Manager

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About Bridgeway Power

Bridgeway Power is one of India’s fastest-growing solar EPC companies, delivering high-quality rooftop solar solutions with speed, transparency, and operational excellence. We don’t just install solar systems — we manage the entire customer journey. Your work here will directly shape how thousands of Indian homes and businesses adopt solar energy.

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Role Overview

We’re seeking a Performance-Driven Marketing Manager to take ownership of product-oriented marketing campaigns. This role is not just about creating content — it’s about driving measurable results, optimizing product positioning, and ensuring every campaign converts leads into site visits and installations.

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Key Responsibilities

Performance Marketing

• Launch and manage digital ad campaigns (Facebook, Instagram, Google).
• Continuously test creatives, audience segments, messaging, and timing to maximize ROI.

Product-Oriented Campaigns

• Craft campaigns focused on solar products and solutions.
• Highlight product features, USPs, and customer benefits to drive trust and adoption.

Lead Nurturing & Funnel Building

• Build WhatsApp automation flows (Interakt, WATI, etc.) for instant lead engagement.
• Integrate and track leads via CRM systems (Zoho, LeadSquared, HubSpot).
• Monitor lead-to-site-visit conversions with sales teams.

Ad Copy & Messaging

• Write sharp, bilingual (Hindi + English) ad copy tailored for target markets.
• Create simple, sales-driven messaging that emphasizes product benefits.

Analytics & Optimization

• Track and report performance metrics (CPL, conversion %, ROI, etc.).
• Optimize campaigns proactively to achieve cost-effective customer acquisition.

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You’re a Great Fit If You

• Have 4–8 years of hands-on campaign management experience (paid ads, not just posts).
• Understand product positioning and can communicate customer value clearly.
• Have experience with WhatsApp automation tools and CRM platforms.
• Can write compelling ad copy in Hindi and English.
• Think in funnels (ad → lead → visit → install).
• Work with an ownership mindset — tracking, fixing, and relaunching without follow-ups.

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Bonus Points If You Have

• Prior experience in solar, EV, real estate, or home services marketing.
• Experience running Tier 2/3 city campaigns with proven CPL efficiency.
• Hands-on creative skills (Canva, reels, basic video editing).
• Experience managing junior marketers or freelancers.