Brand Marketing

6 - 12 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As the Head of Marketing & Brand Strategy for a fast-growing digital-first D2C brand based in Bangalore, you will play a crucial role in shaping the brand narrative, product positioning, and marketing strategy to drive brand equity and commercial outcomes. Reporting directly to the Founder/CEO, you will have the opportunity to lead the brand's growth, innovation, and market leadership. **Key Responsibilities:** - **Brand Vision & Strategic Leadership** - Define a compelling brand vision for the conscious, digital-first consumer. - Craft differentiated brand positioning and integrated marketing strategies aligned with business growth objectives. - Drive brand storytelling across platforms to deepen emotional resonance and build long-term brand equity. - **Product Strategy & Market Innovation** - Partner with Product & R&D teams to influence the product roadmap based on market insights, customer needs, and category trends. - Own the Go-to-Market strategy for new product launches focusing on impact, innovation, and speed-to-market. - Ensure continuous innovation and relevance through consumer and competitor intelligence. - **Omnichannel Marketing & Content Ecosystem** - Lead brand presence across digital, social, performance, influencer, PR, and offline touchpoints. - Build high-impact campaigns integrating content, commerce, and community for conversion and retention. - Ensure seamless execution across owned, earned, and paid media channels. - **Influencer, PR & Strategic Alliances** - Cultivate partnerships with influencers, content creators, and brand ambassadors. - Develop strategic media and PR alliances to enhance brand visibility and thought leadership. - Own the brand's voice in public, press, and partner-facing conversations. - **Performance, SEO & Growth Marketing** - Collaborate with performance and SEO teams for brand-led growth in organic and paid channels. - Guide the creation of marketing assets and campaigns driving traffic, engagement, and acquisition. - Integrate brand marketing with growth goals through measurable KPIs. - **Leadership & Team Development** - Lead, inspire, and mentor a high-performing team across creatives, marketers, growth specialists, PR, and brand strategists. - Foster a culture of creativity, experimentation, and accountability. - Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams. **Qualification Required:** - 6-12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role. - Proven success in building and scaling brands within D2C, personal care, FMCG, or lifestyle sectors. - Deep understanding of brand building in a digital ecosystem, consumer psychology, and emerging trends. - Demonstrated ability to lead teams across creative, growth, and strategic verticals with a focus on execution. - Strong analytical skills, metrics-driven approach, and ability to balance creativity with commercial impact. - Excellent communication, stakeholder management, and storytelling skills. This role offers you the chance to lead the end-to-end brand narrative, product positioning, and omnichannel marketing strategy for a fast-growing digital-first D2C brand, shaping its growth, innovation, and market leadership under the direct guidance of the Founder/CEO.,

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