Brand Marketing

As a Brand Manager for a key FMCG product category, your role will involve developing and executing brand strategies to enhance market presence and drive growth. You will be responsible for the P&L of the assigned brand/category and will work on market research and consumer insights to identify opportunities and competitive positioning. Collaboration with cross-functional teams such as Sales, Trade Marketing, Digital, R&D, and Supply Chain will be essential for seamless execution. Additionally, driving innovation in product development to meet consumer needs and market trends will be a key aspect of your role. Planning and implementing 360-degree marketing campaigns, monitoring performance metrics, and ensuring ROI on brand investments will also be part of your responsibilities. Building strong relationships with creative, media, and research agencies to deliver impactful campaigns will be crucial for success in this role. Key Responsibilities: - Develop and execute brand strategies for market presence and growth. - Own the P&L responsibility for the assigned brand/category. - Conduct market research and consumer insights to identify opportunities. - Collaborate with cross-functional teams for seamless execution. - Drive innovation in new product development aligned with consumer needs. - Plan and implement 360-degree marketing campaigns. - Monitor performance metrics and ensure ROI on brand investments. - Build strong relationships with creative, media, and research agencies. Key Requirements: - 5-8 years of brand management experience in a reputed FMCG company. - Strong exposure to P&L management, brand campaigns, and product launches. - Excellent analytical, problem-solving, and project management skills. - Creative mindset with strategic and operational thinking abilities. - Strong communication and stakeholder management skills.,