Brand Marketing

Job Title - Brand Marketing

External Interface

●      Agencies: Advertising, Public Relations, Market Research, social media, Production Houses etc

●      Media – print & electronic

●      Vendors - BTL

Minimum Qualification

●      Graduate

●      Preferred MBA (Marketing)

Minimum Experience

●      10+ years of experience Marketing Experience

●       Luxury /Jewellery experience preferred

Special Skills/Attributes

●      Sound knowledge of general marketing principles

●      Knowledge of branding and promotions

●      Knowledge of pricing/budgeting

●      Sound understanding of PR, media, event management, digital marketing

●       Able to manage external agencies

Overall Purpose/Objective of the job

Implement the marketing strategy for retail and digital and be accountable for results,

Responsible for the implementation of the advertising, branding plan and public relations strategy to increase consumption/ footfalls.

Key Responsibilities

●      Formulate an overall marketing strategy which includes digital, social media, public relations, retail activities and brand campaigns

●      Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

●      Formulate the annual marketing budget on detailed revenue and expense projections; with inputs from Advertising and PR, Digital and Events

●      Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies and external marketing campaign proposals

●      Review the annual events calendar at the beginning of the year in coordination with the events team

●      Review and finalize the creative campaign regularly and oversee the smooth execution of the events and monitor the performance of the various agencies involved

●      Conceptualize/ develop and review ideas for conducting BTL events, Digital campaigns

●      Finalize and monitor the adherence to the monthly calendar of events

●      Drives conduct of customer satisfaction surveys regularly to ensure timely/effective inputs for the overall review

●      Ensure timely inputs and execution got PR enquiries and seeding activities.

●       Training for brand induction for all employees