Ecommerce Specialist

·        Irasva Fine Jewellery

·        URL:- https://www.irasva.com/

·        Jewellery brand from Ecommerce would be preferred or any luxury retail brands

·        2^nd and 3^rd SATs and all Sundays off

·        Office Time :- 10 am to 6:30 pm

·        Reporting : - GM Marketing and Country Head  

·        Office Location :- Wicel Andheri MIDC Oppst to Aqua line Metro

We are looking for an E-Commerce Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key Responsibilities:

·        Plan and execute digital campaigns across Meta, Google, YouTube, and Display Ads to generate qualified Sales, leads and enquiries.

·        Run geo-targeted and intent-driven ads to increase store visits, walk-ins, and event registrations.

·        Drive awareness and buzz campaigns around exhibitions, launches, and retail events.

·        Partner with PR & influencer teams to amplify reach and generate store-level impact.

·        Implement retargeting strategies to convert high-intent users into visits and purchases.

·        Build and manage lead nurturing journeys via Email, SMS, WhatsApp, and CRM automations to convert leads into footfalls.

·        Optimize campaigns for both e-commerce ROAS and offline conversions.

·        Manage native & programmatic platforms for maximum ROI

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies, photoshoots & collection launches

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience

·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Instrument conversion points and optimize user funnels

·        Collaborate with agencies and other vendor partners

·        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Must-Have Experience:

·        Proven success in scaling campaigns profitably with monthly ad spends of ₹50L+.

·        Strong track record of maintaining healthy ROAS while generating leads and offline conversions.

·        Experience with luxury retail, jewellery, or fashion brands.

·        Proficiency in Meta Ads Manager, Google Ads, Shopify, Zoho CRM, and analytics tools.

·        Advanced skills in Excel and data mining platforms.

·        Strong understanding of lead funnels, geo-targeting, and omnichannel retail strategies.