Four Leg Love

Are you a creative and results-driven freelancer with a passion for the Beauty, Personal Care, and D2C/E-commerce space? We are seeking an experienced Website Designer and Digital Marketing Creator to elevate our brand's online presence, optimize conversion, and drive sales. If you have a proven track record of designing high-converting e-commerce websites and crafting engaging digital marketing assets specifically for this industry, we want to hear from you! 🌟 Key Responsibilities:1. E-commerce Website Design & Optimization Design & Development: Design and/or re-design visually stunning, user-friendly, and mobile-responsive e-commerce websites (preferably on Shopify or a similar D2C platform). Conversion Rate Optimization (CRO): Implement best practices for product page layouts, checkout flows, and site navigation to maximize conversion rates. UX/UI Focus: Ensure exceptional user experience (UX) and user interface (UI) design that reflects the brand aesthetic and drives customer engagement. A/B Testing: Suggest and implement A/B tests on landing pages, banners, and other site elements to improve performance. 2. Digital Marketing Content Creation Asset Design: Create high-quality, on-brand visual assets for digital marketing channels, including: Social media ad creatives (stills and short videos/gifs). Email marketing templates/graphics. Website banners and promotional graphics. Campaign Conceptualization: Assist in translating marketing strategy into compelling visual campaigns that resonate with the target beauty and personal care consumer. 🎯 Must-Have Experience: Industry Focus (Crucial): Proven experience designing websites and creating marketing content specifically for the Beauty, Skincare, Cosmetics, or Personal Care industry. E-commerce/D2C Expertise: Strong understanding of the D2C (Direct-to-Consumer) model and the specific needs of high-growth e-commerce brands. Experience handling high-traffic sites is a plus. Platform Proficiency: Expert-level proficiency in relevant design software (e.g., Figma, Sketch, Adobe Creative Suite ) and strong working knowledge of e-commerce platforms like Shopify/Shopify Plus . Portfolio: A strong, diverse portfolio showcasing successful e-commerce design and digital ad creatives in the relevant industries. 💡 Preferred Qualifications: Familiarity with marketing analytics (Google Analytics, Facebook/Instagram Ads Manager data). Experience with front-end coding (HTML/CSS) for minor site tweaks. Experience in video editing for short-form social media ads. ✍️ How to Apply: Please submit the following: Your Up-to-Date Resume/CV. A link to your comprehensive Portfolio (Mandatory - must show relevant Beauty/E-commerce work). Your hourly or project-based rates. A brief paragraph outlining your most significant success story in improving conversion rate or visual appeal for a beauty or personal care e-commerce brand. We look forward to seeing how your expertise can help us grow!