Brand Marketing

This role is for one of the Weekday's clients

Salary range: Rs 100000 - Rs 600000 (ie INR 1-6 LPA)

Brand Marketing Executive

Requirements

Key Responsibilities

2. Offline & Retail Marketing Execution (Core Focus)

3. Asset Management & Brand Operations

4. PR Deliverables & Content Shoots

• US Email Marketing & Campaign Support
• Plan, execute, and schedule US customer and retailer email campaigns, including one-time campaigns and automated flows.
• Coordinate with internal stakeholders to ensure timely delivery, accuracy, and brand consistency.
• Track email performance metrics and incorporate learnings into future campaigns.
• Coordinate with designers on offline retail marketing assets such as in-store displays, endcaps, PDQs, sidekicks, pallets, and other retail formats.
• Manage structured feedback loops between internal teams and external designers.
• Maintain final versions and repositories of all offline retail assets.
• Own the organization, maintenance, and version control of marketing asset libraries, including images, videos, and creative files.
• Ensure cross-functional teams have timely access to approved brand assets.
• Maintain brand consistency across all shared and published materials.
• Coordinate PR-related deliverables with external agencies.
• Ensure all externally shared assets adhere to brand guidelines and quality standards.
• Support planning and execution of content shoots across online and offline formats.
  

Qualifications

• 6 months to 1 year of experience in a brand marketing, marketing operations, or creative coordination role.
• Strong attention to detail with a good eye for design and brand consistency.
• Ability to coordinate effectively with designers and cross-functional teams.
• Clear written communication skills, particularly when working with US stakeholders.
• Highly organized, proactive, and eager to learn in a fast-paced environment.
  

Why This Role?

• Hands-on exposure to US-focused DTC brand marketing across digital and offline channels.
• Opportunity to work on retail marketing assets for global markets.
• High-ownership role with direct impact on campaign execution and brand quality.
• Strong growth trajectory into senior brand marketing or brand operations roles.
  

Skills

• Content Creation
• Social Media
• Advertising
• Content Strategy
• Asset Management
• Campaign Execution