Brand Marketing

Role Overview: As the Brand Leader at 5paisa Capital Ltd., you will play a crucial role in shaping the narrative and leading the brand to disrupt the norm in India's fintech revolution. Your commitment to democratizing financial services and simplifying investing for millions requires a strategic thinker like you who can connect business, culture, and consumer behavior seamlessly. You are not just another fintech brand - you are on a mission to humanize finance for the everyday Indian. Key Responsibilities: - Brand Strategy & Identity: Lead the evolution of 5paisa's brand strategy aligned with business priorities and consumer insights. Craft a distinctive brand identity, voice, and positioning to make 5paisa memorable and meaningful. Establish and enforce brand guidelines for consistency and trust-building. - Campaigns that Move People: Conceptualize and execute impactful campaigns across digital, TV, social, and influencer ecosystems. Collaborate with internal and external teams to translate creative ideas into tangible business impact. Continuously measure and optimize for brand lift, awareness, and ROI. - Own the Narrative: Lead storytelling across all customer-facing touchpoints, bringing ideas to life through various formats. Make finance human, engaging, and relatable to evoke emotions and connections with the audience. - Work Across the Board: Partner with Product, Growth, HR, CX, and Tech teams to embed the brand into the company's DNA. Co-lead employer branding efforts and align with insights and analytics for smarter brand strategies. - Agency & Vendor Management: Lead relationships with creative, media, and production partners, ensuring creative excellence, managing budgets, and negotiating contracts effectively. - Brand Health & Intelligence: Track brand metrics and translate data into actionable insights. Stay updated on competitors, trends, and culture to maintain a competitive edge. - Special Projects & Innovation: Drive brand-led initiatives, partnerships, sponsorships, and innovative projects. Experiment with new formats, platforms, and playbooks to stay ahead of the curve. Qualifications Required: - 6-10 years of experience in Brand Marketing, preferably in fintech, BFSI, FMCG, or consumer startups. - Proven track record of impactful campaigns, compelling narratives, and measurable brand impact. - Strategic thinker and storyteller, adept at collaborating with cross-functional teams and agency ecosystems. - Data-savvy with a bias for action, experimentation, and creativity. (Note: No additional details of the company were provided in the job description.),