Social Media Manager

Position : Social Media Strategist (Luxury Jewelry Brand – Full-Time, Mumbai)

Location:

About the Role

Social Media Strategist

Key Responsibilities

• Develop and execute

  social media strategies

  that reflect the elegance and exclusivity of a luxury jewelry brand.
• Manage and grow presence across Instagram, Facebook, Pinterest, YouTube, and emerging platforms (with focus on Instagram & Reels as primary drivers).
• Curate visually compelling content in collaboration with design, photography, and videography teams (campaign shoots, product highlights, behind-the-scenes).
• Create

  storytelling-driven campaigns

  to highlight craftsmanship, heritage, design inspiration, and customer experiences.
• Work closely with the e-commerce and digital marketing team to align campaigns with product launches, seasonal promotions, and bridal/engagement collections.
• Partner with

  luxury influencers, stylists, and content creators

  to expand brand visibility.
• Oversee

  paid social campaigns

  (Meta, Google, Pinterest) with a focus on ROI and high-intent customer acquisition.
• Monitor brand sentiment, engage with high-value customers online, and maintain a luxury tone in all communications.
• Track KPIs (engagement rate, follower growth, leads, conversions, luxury brand mentions) and deliver monthly performance reports.
• Stay updated with global luxury, fashion, and jewelry trends to keep brand positioning relevant and aspirational.

Requirements

• Bachelor’s degree in Marketing, Communications, Luxury Brand Management, or related field.
• 3–6 years of proven experience in

  social media management for luxury, fashion, or premium lifestyle brands

  .
• Strong understanding of visual aesthetics, luxury storytelling, and aspirational consumer psychology.
• Excellent written and verbal communication skills in English
• Proficiency in Meta Business Suite, Google Analytics, influencer marketing platforms, and scheduling tools (Hootsuite, Later, etc.).
• Strong eye for detail and design, with ability to guide photoshoots, reels, and campaign visuals.
• Experience with e-commerce and performance-driven social campaigns is highly preferred.
• Passion for luxury fashion and jewelry, with knowledge of trends in bridal, fine jewelry, and celebrity styling.