Ecommerce Performance Marketing

Job Title: E-commerce Performance Marketing Specialist

Location:

About FreshLuxe:

Ayurveda with Modern Science

Role Overview:

E-commerce Performance Marketing Specialist

Key Responsibilities:

1. Campaign Strategy & Execution

• Plan, execute, and optimize

  paid performance campaigns

  across Amazon Ads, Myntra Ads, and other e-commerce platforms.
• Develop

  keyword strategies, ad copies, and audience targeting

  for maximum reach and conversion.
• Continuously test creatives, ad formats, and landing pages to improve CTR, CVR, and ROAS.
  
• Manage

  daily budgets, pacing, and bids

  to ensure optimal delivery and efficiency.

2. Analytics & Performance Tracking

• Monitor campaign metrics such as

  CPC, CTR, ACoS, ROAS, CPA, and CPM

  , and make data-driven decisions to optimize performance.
• Build and maintain weekly and monthly

  performance dashboards

  .
• Conduct

  A/B testing

  on ads, landing pages, and audiences.
• Work with tools like

  Google Analytics, Amazon Brand Analytics, and Meta Ads Manager

  for insights and attribution.

3. Marketplace Advertising (Amazon/Flipkart/Myntra/Nykaa)

• Manage

  sponsored ads, deals, coupons, and display ads

  on marketplaces.
• Optimize

  product titles, keywords, and creatives

  in sync with ad performance.
• Coordinate with the marketplace teams to

  plan campaigns during sale events

  (Big Billion Days, Prime Day, etc.).

4. Cross-Functional Collaboration

• Work closely with the

  Design team

  to create impactful ad creatives.
• Collaborate with the

  E-commerce Manager

  for pricing, offers, and product availability.
• Partner with the

  Content team

  to align messaging and brand tone across campaigns.

5. Budget Management & Forecasting

• Own monthly ad spends and report ROI performance to leadership.
  
• Recommend

  scalable campaign strategies

  based on ROI trends and product performance.
• Track competitor ad strategies and market trends to identify new opportunities.
  

Key Skills & Qualifications:

• 24 years of experience in

  Performance Marketing / E-commerce Advertising

  .
• Strong hands-on experience with

  Meta Ads Manager, Google Ads, and Amazon Ads

  .
• Proficiency in data analytics tools (Google Analytics, Excel/Google Sheets, Looker Studio).
  
• Understanding of

  attribution models, conversion tracking, and remarketing funnels

  .
• Strong analytical mindset and ability to translate numbers into insights.
  
• Experience in

  beauty, skincare, or D2C brands

  is a strong plus.
• Self-motivated, detail-oriented, and passionate about scaling online brands.
  

What We Offer:

• Opportunity to work with a

  fast-growing D2C beauty brand

  .
• Ownership and creative freedom to test, learn, and scale campaigns.
  
• A collaborative and growth-driven environment.
  
• Competitive salary and performance-based incentives.