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Home
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Jobs in bengaluru
>
Freshluxe
>
Digital Marketing Manager

Digital Marketing Manager

2 - 6 years

|

5 - 7 Lacs

Posted:-1 days ago| Platform:

Apply

Skills Required

performance marketing phonepe ads retargeting google analytics a/b testing e-commerce marketing cac reduction d2c growth google ads roas optimization ad creatives. gpay ads utm tracking campaign management meta ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Manager

Roles & Responsibilities:

Plan, execute, and optimize ad campaigns across
Meta, Google, GPay, and PhonePe
platforms.
Drive traffic and conversions for the
FreshLuxe website and marketplaces
.
Monitor ad performance, ROAS, CAC, and CPAs across platforms.
Identify audience segments and retargeting strategies for maximum ROI.
Collaborate with the content and graphics team to create high-performing creatives.
Work with influencer marketing and performance partners to align messaging.
A/B test campaigns and optimize based on data.
Provide weekly and monthly performance reports to leadership.

Key Requirements:

Proven experience managing campaigns on Meta and Google Ads (Search, Shopping, YouTube).
Experience with UPI platform ads (GPay, PhonePe) is a
strong plus
.
Solid understanding of performance metrics like ROAS, CTR, CAC, CPA, etc.
Hands-on with tools like Google Analytics, Meta Business Manager, and AdWords.
Experience in D2C brands or e-commerce is preferred.
Strong analytical, communication, and execution skills.

Why Join FreshLuxe?

Work in a fast-growing startup disrupting the personal care space.
High ownership, fast decision-making, and direct impact.
Great team culture with a focus on innovation and brand building.

More Jobs at Freshluxe

Digital Marketing Manager

bengaluru

INR 5 - 7 Lacs

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